Saturday, November 12, 2011

Why the Rise of eBooks (and opportunities to expand ancillary channels)?

In my previous post on the "1-2-3 to the eBook market", I discussed about:
  1. how eBook adoption is growing fast globally
  2. how ebooks could and are being consumed via multiple screen sizes and devices (i.e. PC, laptops, tablets and smartphones)
  3. how eBooks and eMagazines could provide opportunities as ancillary channels (and revenues)
It's with no surprise that with the market trends and opportunities in digital publishing that we are seeing today globally (e.g. in the US, UK) that digitization of books and mobile consumption is on the rise in Asia Pacific as well.  In China, sales of digital content ran up sales of US$1B in 2009.  Annecdotally, I have heard from a China publisher (who deals in both print and digital eBooks in China) that sales of eBooks in China (including probably mobile comics) have grown to about SGD $200-300M - now, that's HUGE!

In Singapore, the market landscape is posturing nicely for digital publishing as well:
  • with 3.7M Internet users,
  • accompanying market growth in the mobile internet, with the proliferation of tablets, and smartphones rapidly replacing feature phones,
  • 185k consumers or ~5% of all Singaporean Internet users, 15 years old and above have purchased eBooks, eMagazines or eNewspapers (source: IDA 2009 Infocomm survey of households).
  • An average reader in Singapore will read up to 5 books a year whilst a heavy reader (10% of all readers) will read about 30 books a year.

It is hence with this market momentum that I have finally achieving my life-long ambition in being part of the launch of a book store, albeit an eBookstore here in Singapore (with my current employment in SingTel).  Have a look at the introduction video below on skoob at , probably Singapore's 1st eBookstore!

Look forward to hear your feedback. 

Til later, Nelson Wee
Connect with me on Twitter @nelsonwee

1. Why Cell Phones will Dominate the E-Book Market in China?
2. My slideshare presentation on "How Digital Publishing Can Expand Ancillary Channels"

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