Here is a quick 1-2-3 to the eBook market:
(1) eBooks Global Market adoption: US leads, followed by the UK, emergent in Rest of the World
- Books business is BIG BUSINESS - around the world, people spent US$108 billion on books in 2009.
- In the US, eBooks have grown from 0.6 percent in 2008 of the total books trade market, to 3% in 2009 and more recently to 7% in 2010. Expect to see eBooks to have a market share of 22.5% of consumer books in 2015!
- The UK while lagging behind the US with 1.5% market share of consumer books in 2010 is expected to see this share rise to 14.2% in 2015
(2) eBooks can be consumed across multiple screens and ways
- eReaders (Amazon Kindle introduced in 2007) as the dedicated eReading device which ensures a real book reading experience.
- Tablets (iPad in introduced in 2010) as the multifunction alternative reading devices, while on the move, e.g. with eMagazines.
- Smartphones for short mobile sequels read during daily commute.
- PCs, laptops which are great for reading special interest group eBooks, reference, education books.
(3) eBooks and eMagazines provide opportunities as ancillary channels
- Publishers can look forward to reinvent themselves in the book publishing value chain as content providers.
- With eBooks, publishers now have in their hands ancillary channels to market with potentially lower costs and higher margins.
- Publishers could earn ancillary revenues by going beyond the text in the books and repurposing the content to audio, video and even games.
If you are a publisher, are you looking into eBooks? If not, why?
If you are a consumer, how would you see eBooks changing your reading behaviors, now and in the future?
Look forward to your views.
warm regards, later~