With regards to time, merchants could think about the time of the day (breakfast, lunch, tea-time, dinner, supper?) or time in the week (weekdays, weekends?) or time in the year (school time, family holiday time?) and customize their product offerings in their communications to the right target segments.
With regards to place, merchants could think about the differences between customizing and offering their products in the central business districts, offices, industrial parks vis-à-vis the suburban residential neighbourhoods.
With regards to occasion, merchants could think about the nuances in product offerings to different cultures, festivals, or special moments for families and friends.
Again these are nothing new. Many merchants are trying to reach out to consumers from their brick and mortar stores or online presence and both traditional and digital marketing. However to capture today’s time-starved consumers’ mindshare, a merchant’s total product experience will need to go from today’s noisy practices of mass-communicating their product offerings and drive to more effective and targeted capture of consumers’ mindshare, by appealing to their lifestyle daily habits through testing constantly and providing hybrid curation of content and recommendations which strikes a chord with the consumers’ context in time, place, occasion.
Photo credit: h.koppdelaney / Foter / CC BY-ND
Photo credit: James Jardine / Foter / CC BY-NC-ND
Photo credit: Graceful Cake Creations / Foter / CC BY-NC-ND