tag:blogger.com,1999:blog-23848631819362109902024-02-08T10:04:14.213+08:00My Doorway - A Nelson Wee Blogthoughts, experiences, life and times of a Singaporean in the Mobile Internet WorldNelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.comBlogger77125tag:blogger.com,1999:blog-2384863181936210990.post-12772373849286630912021-08-24T13:50:00.000+08:002021-08-24T13:50:32.954+08:00Have we forgotten how the world looks like, sounds like, feels like?<div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://goodnewstext.org/wp-content/uploads/2013/06/Ecc-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="781" data-original-width="800" height="485" src="https://goodnewstext.org/wp-content/uploads/2013/06/Ecc-1.jpg" width="497" /></a></div><br /><span style="font-family: helvetica;"><br /></span></div><span style="font-family: helvetica;"><div><span style="font-family: helvetica;"><br /></span></div>What is the world today for you and me, under the sun?</span><div><span style="font-family: helvetica;"><br /></span></div><div><span style="font-family: helvetica;">We walk, we work, we greet one another, masked. </span></div><div><span style="font-family: helvetica;"><br /></span></div><div><span style="font-family: helvetica;">Masked for protection, masked for security, masked for identity?<br /></span><div><span style="font-family: helvetica;"><br /></span></div><div><span style="font-family: helvetica;">Down along our streets, lanes, beaches we could see ... </span></div><div><ul style="text-align: left;"><li><span style="font-family: helvetica;">pedestrians walking with huge headsets on</span></li><li><span style="font-family: helvetica;">zombie-like beings cherishing their "beloved" smartphones</span></li><li><span style="font-family: helvetica;">online mobile games, videos, music blaring in defiance</span></li><li><span style="font-family: helvetica;">newspapers with content now lay stuffed into archaic vending machines</span></li><li><span style="font-family: helvetica;">car horns startling or flustering fellow drivers, cyclists, pedestrians all crowded over</span></li></ul><div><span style="font-family: helvetica;"><br /></span></div><div><span style="font-family: helvetica;">Year after year, decade after decade, time after time, discontentment brews after every milestone in life. </span></div><div><span style="font-family: helvetica;"><br /></span></div><div><span style="font-family: helvetica;"><br /></span></div><div style="text-align: center;"><span style="font-family: helvetica;"><i>What will be our new normal? </i></span></div><div style="text-align: center;"><span style="font-family: helvetica;"><i><br /></i></span></div><div style="text-align: center;"><span style="font-family: helvetica;"><i>What will be our purpose? </i></span></div><div style="text-align: center;"><span style="font-family: helvetica;"><i><br /></i></span></div><div style="text-align: center;"><span style="font-family: helvetica;"><i>How will life (ever) be?</i></span></div><div><span style="font-family: helvetica;"><br /></span></div><div><span style="font-family: helvetica;"><br /></span></div>
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</div></div>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-67738424007272522592014-12-31T12:30:00.001+08:002015-01-10T11:42:55.646+08:00Why are Time, Place and Occasion the 3 New Pillars for Total Product Offering in Online to Offline Commerce?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjflpcnShFdjyeFPWueE2Ez9b0rXrK6f-z64lBZEhms5qRWA6-ofiT4lxuGlogmx86QpXJEQ_eafu969okfcUqkkRnrQ8A-xHBAgbukF2j3CIWxUziVlq1q2EdXqLUDwXje5KPJ_0tvgic7/s1600/museum.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjflpcnShFdjyeFPWueE2Ez9b0rXrK6f-z64lBZEhms5qRWA6-ofiT4lxuGlogmx86QpXJEQ_eafu969okfcUqkkRnrQ8A-xHBAgbukF2j3CIWxUziVlq1q2EdXqLUDwXje5KPJ_0tvgic7/s1600/museum.jpg" height="266" width="400" /></span></a></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">It’s all about <b>context</b> (museums provide perspectives to context to the past as well as the future and so I used the image of the museum for this post) today when consumers
are inundated with a myriad of products and services, when merchants struggle
to match their <b>product offerings</b> to the <b>tastes and preferences of consumers</b>.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">With mobile technologies, our daily
lifestyles are both helped by and yet at times <i><b>crippled by the lack of
recommendations for products which are relevant at certain times of the day or
week, around certain places we are located or preparing for certain special
occasions like birthdays or end of year get-together with family and friends</b></i>.
<b>Search</b> on PC and Mobile helps with the first layer guide and then we, as
consumers have to sieve through the second layer of pages of content from
wikis, blog sites or lifestyle guides. Alternatively, we could draw
inspirations from either mobile food and lifestyle apps or from our circle of
friends from our <b>Facebook or Instagram communities</b>. Practically though, when it
comes down to the decision point, you may end up <b>asking your spouse or close
friends</b> (WOM, word-of-mouth) due to the urgency of the moment or lack of relevancy in the content
you read to your context, tastes and preferences.<o:p></o:p></span></span></div>
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<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">To get to the context for today’s mobile lifestyle
consumers, merchants have to match the <b style="mso-bidi-font-weight: normal;">time</b>,
<b style="mso-bidi-font-weight: normal;">place</b> and <b style="mso-bidi-font-weight: normal;">occasion</b> parameters of the consumers with product offerings
relevant to consumers’ tastes and preferences. And this will be an <i><b>iterative testing,
gathering and learning process</b></i>.</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhUR9BaCUPRbcFY8A2WmLy_KxmJ1lVZTSY856WHS4aLQ-nwDMRIAXbQebDQ9qqGFCJ9R_ol31phwF03LPHHfc2w4FMoXw4ykuu2dRTSQJmygVAZAoG43S0TeuKINUukfBMM_i_D3e3FUjb/s1600/time-jumper-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhUR9BaCUPRbcFY8A2WmLy_KxmJ1lVZTSY856WHS4aLQ-nwDMRIAXbQebDQ9qqGFCJ9R_ol31phwF03LPHHfc2w4FMoXw4ykuu2dRTSQJmygVAZAoG43S0TeuKINUukfBMM_i_D3e3FUjb/s1600/time-jumper-1.jpg" height="316" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">With regards to <b style="mso-bidi-font-weight: normal;">time</b>, merchants could think about the time of </span><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">the day (breakfast,
lunch, tea-time, dinner, supper?) or time in the week (weekdays, weekends?) or
time in the year (school time, family holiday time?) and customize their
product offerings in their communications to the right target segments.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivdBGPJikSLV9Qp0-U9O1tEKLWV3Swg9WVz848BiYLGkrFl8DtBKkTy9tKUbYBKRqO0w89JcazBocoP4RFF8ML-NKvdsM1z33aavqeHL5WO7ZS-vrHey3dXvMSGNONGXvXVHeI5Q3ZfsLZ/s1600/centre-place.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivdBGPJikSLV9Qp0-U9O1tEKLWV3Swg9WVz848BiYLGkrFl8DtBKkTy9tKUbYBKRqO0w89JcazBocoP4RFF8ML-NKvdsM1z33aavqeHL5WO7ZS-vrHey3dXvMSGNONGXvXVHeI5Q3ZfsLZ/s1600/centre-place.jpg" height="213" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">With regards to <b style="mso-bidi-font-weight: normal;">place</b>, merchants could think about the differences between customizing
and offering their products in the central business districts, offices,
industrial parks vis-à-vis the suburban residential neighbourhoods.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMQi4looszg6rWhPXSHsWtKmRzYyFOeegtJKJMEG6nWFGzpP46ycMjqkHz3Ool_Lw6K-oZkoO_nB7JhixcUrN52FxSiqzua4h02psY0UmF8gz6n1r6hNCdKO_qbxISM2VzEjbXagw-pTp7/s1600/pirate-treasure-chest-birthday-cake-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMQi4looszg6rWhPXSHsWtKmRzYyFOeegtJKJMEG6nWFGzpP46ycMjqkHz3Ool_Lw6K-oZkoO_nB7JhixcUrN52FxSiqzua4h02psY0UmF8gz6n1r6hNCdKO_qbxISM2VzEjbXagw-pTp7/s1600/pirate-treasure-chest-birthday-cake-1.jpg" height="269" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">With regards to <b style="mso-bidi-font-weight: normal;">occasion</b>, merchants could think about the nuances in product
offerings to different cultures, festivals, or special moments for families and
friends.</span><br />
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Again these are nothing new. Many merchants
are trying to reach out to consumers from their brick and mortar stores or
online presence and both traditional and digital marketing. However to capture
<a href="http://myovi.blogspot.sg/2011/08/consumers-are-buying-time.html" target="_blank">today’s time-starved consumers’ mindshare</a>, a merchant’s total product experience
will need to go from today’s noisy practices of mass-communicating their
product offerings and drive to more effective and targeted capture of consumers’
mindshare, by appealing to their <a href="http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html" target="_blank">lifestyle daily habits</a> through testing
constantly and providing <b style="mso-bidi-font-weight: normal;">hybrid curation</b>
of content and recommendations which strikes a chord with the <b style="mso-bidi-font-weight: normal;">consumers’ context in time, place, occasion</b>.</span></div>
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<span lang="EN-US"><span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>What are your perspectives in the use of time, place and occasion to target today's and tomorrow's consumers?</b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Talk more in 2015. Happy new year!</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Nelson Wee sending greetings from Singapore</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Profile <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Twitter: <a href="http://www.twitter.com/nelsonwee">http://www.twitter.com/nelsonwee</a></span></div>
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Photo credit: <a href="https://www.flickr.com/photos/wallyg/246898952/">wallyg</a> / <a href="http://iwoman.com/">iWoman</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND</a><br />
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Photo credit: <a href="https://www.flickr.com/photos/h-k-d/6171907581/">h.koppdelaney</a> / <a href="http://foter.com/">Foter</a> / <a href="http://creativecommons.org/licenses/by-nd/2.0/">CC BY-ND</a><br />
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Photo credit: <a href="https://www.flickr.com/photos/jamesjardine/7978700523/">James Jardine</a> / <a href="http://foter.com/">Foter</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND</a><br />
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Photo credit: <a href="http://www.flickr.com/photos/gracefulcakecreations/3688091593/">Graceful Cake Creations</a> / <a href="http://foter.com/">Foter</a> / <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND</a></div>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-81757360794714118732014-12-04T23:35:00.002+08:002014-12-05T09:03:24.373+08:005 things you may not know about food in Singapore<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8L-31Hc1gwbiGd0Fm1MOGVrWVFBSjav30AZ0GW_j1NRG5GxKZk85hF3XqJ3oDFI4nUfI65dDN6Lb75M5J8ljm04wxdUvPE1GZ6aJH6yhFYsqSAZassrnLL8ZTH7LqlVCeISEanAVzgUiF/s1600/street+food+singapore.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8L-31Hc1gwbiGd0Fm1MOGVrWVFBSjav30AZ0GW_j1NRG5GxKZk85hF3XqJ3oDFI4nUfI65dDN6Lb75M5J8ljm04wxdUvPE1GZ6aJH6yhFYsqSAZassrnLL8ZTH7LqlVCeISEanAVzgUiF/s1600/street+food+singapore.jpg" height="231" width="400" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Local food cultures all over the world have been very much a part of our lives, nurturing the <a href="http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html" target="_blank">daily habits of our individual lifestyles</a>. One of the favourite National past-times in Singapore incidentally (or unsurprisingly so?) is finding good food from the huge varieties of cuisines from Chinese, Malay, Indian, <a href="http://myovi.blogspot.sg/2009/01/little-nonya-peranakan-culture.html" target="_blank">Peranakan</a>, European, Japanese, Korean, American and so on.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Here are 5 things you may not know about food in Singapore.</span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(1) Singaporeans are amongst the top spenders in Asia Pacific for dining</b></span></span><br />
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<li><span style="font-size: large;"><a href="http://www.todayonline.com/singapore/singapore-among-top-spenders-asia-pacific-dining-survey" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">According to a MasterCard survey</a><span style="font-family: Arial, Helvetica, sans-serif;">, in 2013, </span><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 21px;">Singapore consumers spent an average of <b>US$198 (S$248) a month dining out</b>, less than the US$262 average spend in 2012 but still <b>more than the Asia Pacific average spend of US$140</b>. </span></span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(2) "World Cup" standard cuisines can be found here in Singapore</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Singapore has a stellar lineup of World Cup standard cuisines.</span></li>
<li><span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">In my past post </span><a href="http://myovi.blogspot.sg/2014/07/5-ways-to-enjoy-world-cup-2014-in.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">"5 ways to enjoy World Cup 2014 in Singapore"</a><span style="font-family: Arial, Helvetica, sans-serif;">, I mentioned about </span><a href="http://www.pickat.com.sg/5-foods-from-worldcup-hot-favourites/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">"Foods from World Cup favourites"</a><span style="font-family: Arial, Helvetica, sans-serif;">, </span><a href="http://www.pickat.com.sg/5-popular-worldcup-cuisines/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">"5 popular World Cup cuisines"</a><span style="font-family: Arial, Helvetica, sans-serif;"> and so on, availed here in this city island.</span></span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(3) "Chope" means reserve a seat</b></span><br />
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<li><span style="font-size: large;"><a href="http://www.chope.co/sg/singapore-restaurants" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Chope</a><span style="font-family: Arial, Helvetica, sans-serif;"> is Singapore's leading online and mobile restaurant reservation (booking) company.</span></span></li>
<li><span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">And </span><a href="http://en.wikipedia.org/wiki/Singlish_vocabulary" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">"Chope" is the local slang (aka Singlish) meaning "to reserve a seat"</a><span style="font-family: Arial, Helvetica, sans-serif;">.</span></span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(4) Hawker centres house the heart and soul of Singapore local food</b></span><br />
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<li><span style="font-size: large;"><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">A </span><span style="color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;"><a href="http://en.wikipedia.org/wiki/Hawker_centre" target="_blank">hawker centre</a><span style="background-color: white;">, aka </span></span><span style="color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">cooked food centre</span><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;"> (</span><a href="http://en.wikipedia.org/wiki/Simplified_Chinese_characters" style="background-image: none; color: #0b0080; font-family: Arial, Helvetica, sans-serif; line-height: 22px; text-decoration: none;" title="Simplified Chinese characters">Chinese</a><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">: </span><span lang="zh-Hans" style="color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;" xml:lang="zh-Hans"><a class="extiw" href="http://en.wiktionary.org/wiki/%E5%B0%8F" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:小">小</a><a class="extiw" href="http://en.wiktionary.org/wiki/%E8%B4%A9" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:贩">贩</a><a class="extiw" href="http://en.wiktionary.org/wiki/%E4%B8%AD" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:中">中</a><a class="extiw" href="http://en.wiktionary.org/wiki/%E5%BF%83" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:心">心</a> or <a class="extiw" href="http://en.wiktionary.org/wiki/%E7%86%9F" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:熟">熟</a><a class="extiw" href="http://en.wiktionary.org/wiki/%E9%A3%9F" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:食">食</a><a class="extiw" href="http://en.wiktionary.org/wiki/%E4%B8%AD" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:中">中</a><a class="extiw" href="http://en.wiktionary.org/wiki/%E5%BF%83" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #663366; text-decoration: none;" title="wiktionary:心">心</a></span><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">) is the name given to open-air complexes in </span><a href="http://en.wikipedia.org/wiki/Singapore" style="background-image: none; color: #0b0080; font-family: Arial, Helvetica, sans-serif; line-height: 22px; text-decoration: none;" title="Singapore">Singapore</a><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">, </span><a href="http://en.wikipedia.org/wiki/Malaysia" style="background-image: none; color: #0b0080; font-family: Arial, Helvetica, sans-serif; line-height: 22px; text-decoration: none;" title="Malaysia">Malaysia</a><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">, </span><a href="http://en.wikipedia.org/wiki/Hong_Kong" style="background-image: none; color: #0b0080; font-family: Arial, Helvetica, sans-serif; line-height: 22px; text-decoration: none;" title="Hong Kong">Hong Kong</a><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;"> and </span><a class="mw-redirect" href="http://en.wikipedia.org/wiki/Riau_Islands" style="background-image: none; color: #0b0080; font-family: Arial, Helvetica, sans-serif; line-height: 22px; text-decoration: none;" title="Riau Islands">Riau Islands</a><span style="font-family: Arial, Helvetica, sans-serif;">.</span></span></li>
<li><span style="font-size: large;"><span style="background-color: white; font-family: Arial, Helvetica, sans-serif;">Typically found in city centres, near public housing estates or transport hubs, there are <a href="http://app2.nea.gov.sg/public-health/hawker-centres" target="_blank">more than 100 hawker centres thriving in Singapore</a> with</span><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;"> many stalls that sell a variety of inexpensive</span><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;"> </span><a href="http://en.wikipedia.org/wiki/Food" style="background-image: none; color: #0b0080; font-family: Arial, Helvetica, sans-serif; line-height: 22px; text-decoration: none;" title="Food">food</a><span style="font-family: Arial, Helvetica, sans-serif;"> (starting as low as USD2)</span><span style="background-color: white; color: #252525; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">.</span></span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(5) 8 types of diners in Singapore ;-)</b></span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Did you know any of these fun facts about the Singapore food scene? The food culture here is a melting pot and ever evolving with the times - keeping the old recipes alive by passing on to the next generations, remaking the old with a modern twist or inviting talents from overseas to set up shop here to cater to the eager taste buds in <a href="http://www.mapsofworld.com/world-top-ten/world-top-ten-most-densely-populated-countries-map.html" target="_blank">Singapore - one of the world's densest countries</a>.</span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I look forward to hear from you fun facts of food in your countries.</span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">till the next time,</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><a href="http://www.linkedin.com/in/nelsonwee" target="_blank">Nelson Wee</a></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-5860649383078248382014-10-08T08:43:00.000+08:002014-10-18T07:14:22.571+08:00Top 5 Reasons why Grab Easy Uber Hailo Taxi bookings are picking up in Singapore<div align="center">
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong> <a href="https://www.slideshare.net/valoriserconsultants/cab-aggregators-world-top-30" target="_blank" title="Online Cab Aggregators around the World - Top 30 Players">Online Cab Aggregators around the World - Top 30 Players</a> </strong> from <strong><a href="https://www.slideshare.net/valoriserconsultants" target="_blank">Valoriser Consultants</a></strong> </span></div>
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<o:p><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Take a look at the above <a href="http://www.slideshare.net/valoriserconsultants/cab-aggregators-world-top-30" target="_blank">slideshare for the top 30 online cab aggregators around the world according to Valoriser Consultants</a>, online mobile taxi booking apps have taken the world by storm by solving a basic demand and supply problem between passengers and taxis. Indeed, o</span></o:p><o:p><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">f late, since late last year (2013), regional and global 3rd party taxi booking mobile O2O apps (<a href="http://grabtaxi.com/singapore" target="_blank">GrabTaxi</a>, <a href="http://www.easytaxi.com/sg/" target="_blank">EasyTaxi</a>, </span><a href="http://www.channelnewsasia.com/news/singapore/uber-drives-into/1364030.html" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">UberTaxi</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> and soon <a href="http://www.mynewsdesk.com/sg/smrt/pressreleases/smrt-roads-announces-joint-venture-with-hailo-network-1050527" target="_blank">Hailo</a>) have been jostling amongst the incumbent taxi providers' booking services (e.g. <a href="https://www.cdgtaxi.com.sg/commuters_services_booking.mvn" target="_blank">ComfortDelgro</a>, <a href="http://www.smrt.com.sg/Taxis/TaxiBookingServices/BookATaxi.aspx" target="_blank">SMRT</a>) and been the rage in the <a href="https://sg.news.yahoo.com/ultimate-guide-taxi-booking-apps-070056211.html" target="_blank">Singapore taxi booking scene</a>. It's not that taxi booking through phone calls to the call centres of the incumbent taxi service providers or via their respective apps have not been available. It's just that the supply, availability and fulfilment of booking jobs have not met with the growing demand.</span></o:p><br />
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<o:p><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Here are my view of the <strong>5 reasons why Grab Easy Uber Hailo Taxis are trending in the busy and sleepless Singapore city</strong>.</span></o:p></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong>1. Singapore is a regional hub in Southeast Asia</strong></span></div>
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<a href="http://population.sg/resources/workforce-composition/#.VDSBe2ccTIU" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Growing of people including PMETs</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> who need to get quickly from point A to point B</span></div>
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<o:p><a href="http://www.straitstimes.com/news/singapore/health/story/singapore-among-cities-the-world-least-hours-sleep-20140820" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Singapore is among the top 3 cities in the world with the least hours of sleep</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"> (not really something to be proud of ... but really lots of things are going on around here and constantly in minds of people living here)</span></o:p></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong>2. Viable Market with an active daily 1,000,000 taxi riderships base</strong></span></div>
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<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">Anecdotally about 15% are through bookings today.</span></span></div>
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<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">Singapore consumers are used to mobile commerce - more than 15% of ecommerce (think Groupon like daily deals) are purchased via the mobile smartphones with credit card payment.</span></span></div>
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<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>3. Inconvenient payment - non-acceptance of Visa credit cards</strong></span></span></div>
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<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">With the <a href="http://www.channelnewsasia.com/news/singapore/taxi-booking-apps-allow/1378296.html" target="_blank">option of paying taxi fares via Visa credit card on ComfortDelgro and TransCab taxis being withdrawn</a> in July 2013 after these two largest taxi operators refused to waive an administrative fee imposed on passengers, so entered EasyTaxi and UberTaxi with the <a href="http://marketingland.com/frictionless-commerce-5-examples-companies-leading-81351" target="_blank">consumer proposition offering frictionless payment</a>.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong>4. Underserved taxi booking</strong></span></div>
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<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">Current taxi service
providers (ComfortDelgro, SMRT and so on) have been <a href="http://ifonlysingaporeans.blogspot.sg/2012/03/4-reasons-you-cant-get-cab-when-you.html" target="_blank">unable to fulfill all their daily incoming bookings and demand</a> due to a <a href="http://www.taxisingapore.com/forum/" target="_blank">number of reasons - changing shift windows, varying strategies, convenience and maximising yield, costs etc</a>.</span></span></div>
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<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>5. Disgruntled supply base about 30,000 taxis and more
than 40,000 drivers</strong></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">A growing number of taxi drivers here are exploring alternatives, i.e. more than 1 3rd party taxi booking app these days - disintermediation and choice.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Taxi drivers are looking for easy non-fuss solutions
which benefit their livelihood - bigger app screens, intuitive user experience, quicker acknowledgment of bookings, convenient payment and acknowledgement receipts, choice of solutions and so on.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Just hop into a taxi and start a conversation with your friendly taxi driver, and you will learn lots! </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">So, here are my <strong>top 5 reasons why Grab Easy Uber Hailo (virtual fleet) Taxis are picking up in Singapore</strong>. <a href="http://e27.co/grabtaxi-and-easytaxi-need-to-stop-fighting-with-one-another-20140807/" target="_blank">The market is really heating up in the taxi booking scene - first with GrabTaxi and EasyTaxi earlier this year</a> and now with UberTaxi since June '14 and Hailo soon to join in the fray. To add, there is also a fifth local player, <a href="http://news.asiaone.com/news/digital1/hail-new-taxi-apps?page=0%2C4#sthash.cfE6uYby.dpuf" target="_blank">MoobiTaxi who works with ComfortDelgro and SMRT taxis</a>.</span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">What will the future hold for taxi booking market space? </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Will we see another taxi service provider to increase the current 30,000 physical taxi fleet? </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Will another international player like <a href="http://www.gettaxi.com/" target="_blank">GetTaxi </a>enter the Singapore market? </span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Let's look forward to better user experiences for both the taxi drivers and taxi passengers which I am sure we will see lots more innovation in <a href="http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html" target="_blank">this daily consumer lifestyle habit</a>.</span><br />
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<span style="color: blue; font-family: Arial; font-size: large;"><strong><span style="font-family: Arial, Helvetica, sans-serif;">Can you connect with the above</span> reasons from your experiences in Singapore on the taxi booking scene? Love to hear from you ... </strong></span><br />
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<span style="font-family: Arial; font-size: large;">Nelson Wee</span></div>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com2tag:blogger.com,1999:blog-2384863181936210990.post-35978691200074653172014-07-04T22:47:00.003+08:002014-12-05T08:56:16.607+08:005 ways to enjoy World Cup 2014 in Singapore | Nelson Wee | Singapore<span style="font-family: Arial, Helvetica, sans-serif;">The <a href="https://twitter.com/hashtag/worldcup2014" target="_blank">#WorldCup2014</a> is well underway, and drawing a <a href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-world-cup-fans-most-fanatical-study-20140620-story.html">fanatical following</a> as viewership numbers show. No surprises there - I wrote previously on <a href="http://myovi.blogspot.sg/2010/06/three-reasons-why-world-cup-is-social.html" target="_blank">3 reasons why the World Cup is a social magic magnet</a>.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf1ur0WwVMHrGUzCCNm6gbsixK-t8I6pfEZ3SmOHT_73fuNAXQRslASTKU6R70sJZy6emKmlcEru_mhiXaobOpv8bKzX_y8cOxWedKdF2mFu9hKclJdcxEIsadOYYB88fllv-XvaB79vbd/s1600/brazil-2-x-2-england-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf1ur0WwVMHrGUzCCNm6gbsixK-t8I6pfEZ3SmOHT_73fuNAXQRslASTKU6R70sJZy6emKmlcEru_mhiXaobOpv8bKzX_y8cOxWedKdF2mFu9hKclJdcxEIsadOYYB88fllv-XvaB79vbd/s1600/brazil-2-x-2-england-1.jpg" height="182" width="400" /></span></a></div>
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In this post, I would like to bring to you <b>5 Ways to enjoy World Cup 2014 in Singapore</b>.</span><br />
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<b style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: large;">(1) <a href="http://www.pickat.com.sg/5-places-for-worldcup-screening/" target="_blank">5 Places for World Cup Screening</a></span></b><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Are you in the look out for excellent views and bustling atmosphere to revel in the last stages of the World Cup 2014? Fret no more ... </span><br />
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Go on to read more on where to go: <a href="http://www.pickat.com.sg/5-places-for-worldcup-screening/" target="_blank">http://pickatsg.tumblr.com/post/88561517176/5-places-for-worldcup-screening</a></span><br />
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<b style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: large;">(2) <a href="http://www.pickat.com.sg/5-foods-from-worldcup-hot-favourites/" target="_blank">5 Foods from #WorldCup Hot Favourites</a></span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;">While you are basking in the World Cup revelry, why not explore the rich variety of tastes in the cuisines from the countries of the World Cup hot favourite teams? (disclaimer: this post was done earlier and one of the countries is already out - alas!) </span><br />
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Go on to read more on where to go: <a href="http://www.pickat.com.sg/5-foods-from-worldcup-hot-favourites/" target="_blank">http://pickatsg.tumblr.com/post/88655742821/5-foods-from-worldcup-hot-favourites</a></span><br />
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<b style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: large;">(3) <a href="http://pickatsg.tumblr.com/post/89219363531/5-popular-worldcup-cuisineshttp://www.pickat.com.sg/5-popular-worldcup-cuisines/" target="_blank">5 Popular #WorldCup Cuisines</a></span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;">In Singapore, the following cuisines in this post are pretty popular. You probably can't go wrong in <a href="http://www.superadrianme.com/food-and-beverage/singapore-second-asia-dining-spend-2014/" target="_blank">Singapore who is ranked #2 in Asia in terms of spending in dining out</a>!</span><br />
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Go on to read more on where to go: <a href="http://www.pickat.com.sg/5-popular-worldcup-cuisines/" target="_blank">http://www.pickat.com.sg/5-popular-worldcup-cuisines/</a></span><br />
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<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">(4) <a href="http://pickatsg.tumblr.com/post/89945815266/5-yum-cha-places-while-your-other-half-is-watching" target="_blank">5 Yum Cha Places While Your Other Half Is Watching #Worldcup</a></span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;">If you are not really into the World Cup, hey not to worry too. Here's a post offering 5 places in Singapore to choose from to have <a href="http://en.wikipedia.org/wiki/Yum_cha">yum cha</a> with your friends while your other half is engrossed into the World Cup.</span><br />
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Go on to read more on where to go: <a href="http://owa.skplanet.com/owa/redir.aspx?C=T3TYOsBdx0mDU9_UyXqYDtVv3AWyatEID1jV5P8V5GfNC4JagQH3E1BOo-1Ucl9hZbLKFjWFrOA.&URL=http%3a%2f%2fpickatsg.tumblr.com%2fpost%2f89945815266%2f5-yum-cha-places-while-your-other-half-is-watching" target="_blank">http://pickatsg.tumblr.com/post/89945815266/5-yum-cha-places-while-your-other-half-is-watching</a></span><br />
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<b style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: large;">(5) <a href="http://www.pickat.com.sg/5-places-where-chefs-from-worldcup-countries-eat/" target="_blank">5 Places Where Chefs from #WorldCup Countries Eat</a></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">If you have ever wondered where do chefs like to eat, well here's a post which brings you 5 places where chefs hailing from countries participating in the World Cup like to eat at in Singapore - a culinary paradise in Southeast Asia~</span><br />
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Go on to read more on where to go: <a href="http://www.pickat.com.sg/5-places-where-chefs-from-worldcup-countries-eat/" target="_blank">http://www.pickat.com.sg/5-places-where-chefs-from-worldcup-countries-eat/</a></span><br />
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Well there you go, a quick listing of <b>5 ways (of 5 places each *wink*) on how you could enjoy the world cup in Singapore</b>. A disclaimer here as well - I currently work in <a href="http://www.skplanet.com/eng" target="_blank">SK planet</a> and my team has been working on bringing <a href="http://www.facebook.com/pickatsg" target="_blank">PickatSG food recommendations and O2O (online to offline commerce) coupons app</a> to the market. All the food places above have been curated and recommended by the <a href="http://www.facebook.com/pickatsg" target="_blank">PickatSG</a> team. </span><br />
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If you like to read more about PickatSG food app and how location-based services and online to offline commerce could impact our daily habits, here are 4 more posts to learn more:</span><br />
<b><span style="font-family: Arial, Helvetica, sans-serif;">(1) <a href="http://www.pickat.com.sg/welcome-to-a-brand-new-pickatsg/" target="_blank">Welcome to a brand new PickatSG</a></span></b><br />
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<b>(2) <a href="http://www.pickat.com.sg/get-great-deals-with-pickatsgs-coupons/" target="_blank">Get Great Deals with PickatSG’s Coupons!</a></b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(3) <a href="http://myovi.blogspot.sg/2014/05/how-can-location-based-social-networks.html" target="_blank">How can location-based social networks impact #dailyhabits and drive O2O commerce?</a></b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(4) <a href="http://myovi.blogspot.sg/2013/12/how-has-lbs-evolved-into-daily-habits.html" target="_blank">How has location-based services (LBS) evolved into the #dailyhabits of consumers and business models for businesses?</a></b></span><br />
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Hope you have enjoyed this post and <a href="http://www.facebook.com/pickatsg" target="_blank">I (we) certainly hope to hear from you</a>!</span><br />
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<span style="background-color: white; color: #333333; line-height: 16px;">Talk soon~<br />Nelson Wee<br />Profile: <a href="http://www.linkedin.com/in/nelsonwee" style="color: #336699;" target="_blank">Nelson Wee, Singapore</a><br />Blog: <a href="http://myovi.blogspot.com/" style="color: #336699;" target="_blank">http://myovi.blogspot.com</a><br />Slideshare: <a href="http://www.slideshare.com/nelsonwee" style="color: #336699;" target="_blank">http://www.slideshare.com/nelsonwee</a> </span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 16px;">Pinterest: <a href="http://www.pinterest.com/nelsonwee" target="_blank">http://www.pinterest.com/nelsonwee</a><br />Twitter: <a href="http://www.twitter.com/nelsonwee" style="color: #336699;" target="_blank">@nelsonwee</a></span><br style="background-color: white; color: #333333; line-height: 16px;" /><span style="background-color: white; color: #333333; line-height: 16px;">PickatSG Food O2O App: <a href="http://www.facebook.com/pickatsg" style="color: #336699;" target="_blank">http://www.facebook.com/pickatsg</a></span></span><br />
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Photo credit: <a href="https://www.flickr.com/photos/caochopp/9095073768/">Digo_Souza</a> / <a href="http://foter.com/">Foter</a> / <a href="http://creativecommons.org/licenses/by-nd/2.0/">Creative Commons Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0)</a></span></div>
Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-53252109473750943732014-05-10T10:53:00.004+08:002014-07-12T07:18:44.910+08:00How can location-based social networks impact #dailyhabits and drive O2O commerce?<i><span style="font-family: Arial, Helvetica, sans-serif;">How are location-based social networks impacting on the mobile internet users' daily habits today and drive O2O commerce? Different LBS players are positioning themselves to ingrain their users' interactions as daily habits, and to influence and facilitate online to offline (O2O) commerce. Flooded with choices of LBS services, consumers will connect and share location-based information if they make sense. Then we come back to basics when voice meets location-based tagged information.</span></i><br />
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<span style="line-height: 22px;">In </span><a href="http://myovi.blogspot.sg/2013/12/how-has-lbs-evolved-into-daily-habits.html" style="line-height: 22px;" target="_blank">my last post "How has LBS evolved into the daily habits of consumers and business models for businesses"</a><span style="line-height: 22px;">, I compared how 3 leading LBS players in Southeast Asia, Singapore markets - Hungrygowhere, Burpple, Yelp have been positioning themselves in terms of social and commerce value propositions. Not surprisingly so, food appears to be the common thread amongst these 3 players' focus, given the <a href="http://www.superadrianme.com/food-and-beverage/singapore-second-asia-dining-spend-2014/" target="_blank">vibrant dining out scene in Asia</a>. The <a href="https://www.quora.com/Asia/Is-there-a-Yelp-for-Asia" target="_blank">question "Is there a Yelp for Asia?"</a> also brings up a slew of similar players focusing on the food market in Asia.</span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Take a look at the above table, if we were to take a step back and review how some of these LBS players play in engaging with consumers, and driving <b>Online to Offline</b> or <b>O2O commerc</b>e.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(1) Drive Awareness</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Players like Hungrygowhere, Burpple and Yelp look to business listing, advertisements and gathering food reviews to drive awareness to consumers on awesome eateries with delicious food dishes.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Following on the footsteps of <a href="http://officialblog.yelp.com/2012/01/what-makes-a-yelper-elite.html" target="_blank">Yelp's Elite Program</a>, Burpple has also rolled out its <a href="http://blog.burpple.com/post/80034311440/burpple-tastemakers-program" target="_blank">Tastemakers' program</a> - featuring food reviews online from hand-picked community members.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">A global player to look at would be <a href="http://www.fool.com/investing/general/2014/05/05/foursquare-introduces-swarm-a-dedicated-app-for-ch.aspx" target="_blank">Foursquare who has announced that it will be spinning its classic check-in features into a new app called Swarm, while stripping down and focusing its main app on local recommendations instead</a>.</span></li>
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<b>(2) Search, Compare, Transact</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Given the vibrant food scene (eating out) mentioned earlier, <a href="http://e27.co/hungrygowhere-partners-online-reservation-site-reserveit-sg/" target="_blank">online and mobile restaurant reservation booking appears to be garnering momentum</a>, as restaurant businesses are realising that consumers are seeking convenience, flexibility and immediacy to gratify their food experiences.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Besides Hungrygowhere who provide restaurant booking for consumers online or via mobile, <a href="http://chope.com.sg/" target="_blank">Chope</a> is another leading restaurant reservation booking player in Singapore (and also in Hong Kong), facilitating online booking to offline dining (i.e. O2O commerce).</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(3) Loyalty</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /><iframe allowfullscreen="" frameborder="0" height="421" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/23701860?startSlide=6" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="512"> </iframe> </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong> <a href="https://www.slideshare.net/nelsonwee/echelon-june-2013-singapore-showcase-of-mobile-apps-and-startups-to-daily-habits-of-mobile-internet-users-by-nelson-wee" target="_blank" title="Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee">Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong></span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif;">In my post on <a href="http://myovi.blogspot.sg/2013/06/how-has-ecosystem-evolved-with-daily.html" target="_blank">"How has the ecosystem evolved with the daily habits of mobile internet users?"</a>, I listed <a href="http://www.slideshare.net/nelsonwee/echelon-june-2013-singapore-showcase-of-mobile-apps-and-startups-to-daily-habits-of-mobile-internet-users-by-nelson-wee" target="_blank">examples a growing number of Mobile Loyalty players</a> like wooz.in, chopink, zap who are facilitating the digitisation and mobility for the loyalty programs in offline businesses.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In Singapore (and in Malaysia), <a href="https://www.getperx.com/" target="_blank">Perx</a> is a leading player tying food and retail offline loyalty programs to the consumers' mobile lifestyle.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Coming back to the consumers and their needs, my feeling is that consumers would only look towards having location-based information and connections if these make sense to them in the context of their life's moments. For instance,</span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">In Foursquare, these days for me, it is the gamification element in the social leaderboard with friends or the discovery where your friends are which attract. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In the LBS app <a href="http://harpoen.com/" target="_blank">harpoen</a>, it is the serendipity on what others who have explored an area in your vicinity which attracts.</span></li>
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Finally, we go back to basics and come back to how good old voice is being featured in LBS services. Hearing a voice has been the most personal form of remote mobile communication. And so, no surprise that there are now many mobile social messaging apps having short audio files of chats transmitted walkie-talkie style. Location data is also now tagged onto the voice files to add more contextual relevance to the communication messages. Here are some real-life examples:</span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">With <a href="http://techcrunch.com/2012/10/17/location-based-voice-messaging-app-startup-talkbits-raises-2-million-from-early-stage-vc-firm-runa-capital/" target="_blank">Talkbits</a>, a MIM app, it is the voices left behind in a select city which provides local insights and knowledge to people who would like to know more about a neighbourhood or even learn the language as his aspiration is to get to that place one day.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">With <a href="http://thenextweb.com/apps/2013/02/21/jabberly-launches-a-location-based-iphone-app-to-better-connect-you-to-the-local-community/" target="_blank">Jabberly</a>, people use their mobile to ask questions about a particular location and get answers quickly from those with boots on the ground.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Globally and perhaps particularly now in Asia, <a href="https://www.quora.com/Asia/Is-there-a-Yelp-for-Asia" target="_blank">a number of location-based apps, communities and social networks are sprouting in the food scene</a> - food being the typical question for the day and so very much a part in the <a href="http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html" target="_blank">daily habits of Asia's mobile internet users</a>. From driving awareness to search, comparison, transactions and loyalty, a number of leading LBS players are positioning their offerings to provide value and entrench themselves into the decision-making processes of consumers - <a href="http://www.slideshare.net/nelsonwee/lbs-locationbased-services-market-landscape-in-dailyhabits-drive-to-o2o-online-to-offline" target="_blank">driving consumer traffic from online to offline businesses</a>. And finally, it appears that good old voice could well provide opportunities in bridging users from mobile and online content to offline experiences.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Love to hear your thoughts on how location-based social networks impact on the daily habits of the mobile internet users.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; color: #333333; line-height: 16px;">Talk soon~</span><br style="background-color: white; color: #333333; line-height: 16px;" /><span style="background-color: white; color: #333333; line-height: 16px;">Nelson Wee</span><br style="background-color: white; color: #333333; line-height: 16px;" /><span style="background-color: white; color: #333333; line-height: 16px;">Profile: <a href="http://www.linkedin.com/in/nelsonwee" style="color: #336699;" target="_blank">Nelson Wee, Singapore</a></span><br style="background-color: white; color: #333333; line-height: 16px;" /><span style="background-color: white; color: #333333; line-height: 16px;">Blog: <a href="http://myovi.blogspot.com/" style="color: #336699;">http://myovi.blogspot.com</a></span><br style="background-color: white; color: #333333; line-height: 16px;" /><span style="background-color: white; color: #333333; line-height: 16px;">Slideshare: <a href="http://www.slideshare.com/nelsonwee" style="color: #336699;">http://www.slideshare.com/nelsonwee</a> </span><br style="background-color: white; color: #333333; line-height: 16px;" /><span style="background-color: white; color: #333333; line-height: 16px;">Twitter: <a href="http://www.twitter.com/nelsonwee" style="color: #336699;" target="_blank">@nelsonwee</a></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">PickatSG Food App: <a href="http://www.facebook.com/pickatsg">http://www.facebook.com/pickatsg</a></span></div>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-57167883812728810632013-12-29T21:47:00.001+08:002014-07-12T07:19:19.953+08:00How has location-based services evolved into the #dailyhabits of consumers and business models for businesses?<span style="font-family: Arial, Helvetica, sans-serif;">For more than a decade, LBS or location-based services had become gradually ingrained into the </span><a href="http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">daily habits of online mobile Internet consumers</a><span style="font-family: Arial, Helvetica, sans-serif;">, going from the usage in just vehicles of a select number to these days en-masse to the PC Web, Mobile Web and Apps. The </span><a href="http://myovi.blogspot.sg/2010/10/doorway-to-mobile-internet-opens-in.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">growth to mobile for the increasingly on-the-go consumers</a><span style="font-family: Arial, Helvetica, sans-serif;"> is undeniably relentless. The </span><a href="http://myovi.blogspot.sg/2011/09/opportunities-in-location-based.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">opportunities in location-based services</a><span style="font-family: Arial, Helvetica, sans-serif;"> are garnering momentum in a number of ways in the markets.</span><br />
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<span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;">With the <a href="http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013" target="_blank">growth and penetration of smart devices globally</a> (especially lower cost smartphones, tablets), not only are LBS apps being constantly developed, piloted and experimented in more and more markets by startups, established Internet brands and companies have also been moving in to invest into LBS companies – for their <b>assets in contextual data</b> (user profile, content browsing, content generation in tips and reviews and transactional </span><span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;">behaviour</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;"> for deals and coupons tagged to location).</span><br />
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<span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;">The question that comes <a href="https://www.quora.com/What-do-users-want-in-a-location-based-app" target="_blank">"What do users want in a location-based app?"</a> - click on the link and you will find a good Quora discussion with leading bogglers and tech evangelists like <a href="http://scobleizer.com/" target="_blank">Robert Scoble</a> providing his views on this topic.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQB03N25NoJ0bhyphenhyphenczfaURXCBs9kG-ZBagmLml2YCUKhZQskPGXzWG_7rDEPOa8QrLYhunf2eiHuFd4vDxdkF74Eb6YxP2zEne_z3Ns6Rv8xVNZ4n1YpayrRDN8oTZf_urFx07VtWBfMNQ/s1600/LBS+to+Commerce.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQB03N25NoJ0bhyphenhyphenczfaURXCBs9kG-ZBagmLml2YCUKhZQskPGXzWG_7rDEPOa8QrLYhunf2eiHuFd4vDxdkF74Eb6YxP2zEne_z3Ns6Rv8xVNZ4n1YpayrRDN8oTZf_urFx07VtWBfMNQ/s400/LBS+to+Commerce.png" height="156" width="400" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;">From
my</span><span style="color: black; vertical-align: baseline;"> market observations and <a href="https://www.quora.com/What-do-users-want-in-a-location-based-app" target="_blank">following
discussions in </a></span><span style="color: black; vertical-align: baseline;"><a href="https://www.quora.com/What-do-users-want-in-a-location-based-app" target="_blank">Quora</a></span><span style="color: black;">, I believe LBS in the market are being
driven by the following drivers:</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: black;">(1) Emotional/Informational</span><span style="color: black; vertical-align: baseline;"> needs</span><span style="color: black;">
drivers (refer to above diagram; on the left):</span></b></span></div>
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<li><span style="color: black; font-family: Arial, Helvetica, sans-serif;">Gamification</span><span style="color: black; font-family: Arial, Helvetica, sans-serif;">,
social leaderboards are used to engage consumers (more often than not, peer to
peer friendly competition for bragging rights)</span></li>
<li><span style="color: black; font-family: Arial, Helvetica, sans-serif;">Time </span><span style="color: black; font-family: Arial, Helvetica, sans-serif;">capsule/journal: </span><span style="color: black; font-family: Arial, Helvetica, sans-serif;">into
your own life/newsfeed on where you have been, passed by/through alone/with
friends; time-based contextual/mood based markings aka bread crumbs</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Bookmarking future intent, to-do list</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Connecting with people, new friends -
explore and find people in vicinity with similar interests, profile</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Trend setter - leaving tips behind.</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><b>(2) Rational/Gratification targeting
drivers (refer to above diagram; on the right):</b></span></span></div>
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Price comparisons through daily
deals, bar-code reading of prices.</span></li>
<li><span style="color: black; font-family: Arial, Helvetica, sans-serif;">Get recommendations - see where
friends are at; </span><span style="color: black; font-family: Arial, Helvetica, sans-serif;">heatmap</span><span style="color: black; font-family: Arial, Helvetica, sans-serif;"> of where are the hot places to be
spotted</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Hot deals - swarmed based daily deals
as a traffic driver are losing their attractiveness for sustainability of
businesses; this tactic may change depending on the business maturity (loyalty
play?)</span></li>
<li><span style="color: black; font-family: Arial, Helvetica, sans-serif;">and Businesses seeking to capitalise</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;"> on targeting on-the-go consumers
(either own customers through loyalty, bought customers through offers, in the
longer term, earned customers through WOM and recommendations from business
ambassadors)</span></li>
</ul>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif;">LBS
apps in the market,</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;"> depending on their focus areas –
whether in Location-based SNS, location-based deals to retail or simply a
navigational utility, have worked their way into the <a href="http://www.slideshare.net/nelsonwee/daily-habits-of-mobile-internet-users-analysis-may-2013" target="_blank">daily habits of today’s mobile on-the-go consumers</a>, bearing differing levels of frequency and retention
in usage.</span><br />
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<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/29548591?startSlide=3" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="425"> </iframe> <br />
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<strong> <a href="https://www.slideshare.net/nelsonwee/lbs-locationbased-services-market-landscape-in-dailyhabits-drive-to-o2o-online-to-offline" target="_blank" title="LBS (Location-based Services) Market Landscape | in #dailyhabits | Drive to O2O (Online to Offline)">LBS (Location-based Services) Market Landscape | in #dailyhabits | Drive to O2O (Online to Offline)</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black; vertical-align: baseline;">From these focus areas in daily
habits usage, <b>different business models are being experimented by LBS companies</b>
largely with businesses (most oft than not, consumers will download and use LBS
apps for free). <a href="http://myovi.blogspot.sg/2011/09/6-players-in-location-based-services.html" target="_blank">Who are in the LBS business?</a> Google, Yahoo, Microsoft, Apple,
Foursquare, </span><span style="color: black; vertical-align: baseline;">Alibaba</span><span style="color: black; vertical-align: baseline;">, SingTel … </span></span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;">Business models follow to <a href="http://myovi.blogspot.sg/2011/10/10-key-takeways-from-ancillary-revenue.html" target="_blank">provide to the ancillary value for businesses</a>, in the <b>drive to retail O2O (online to offline) business</b>: content (mobile) marketing of new menu items, promotional offers via
coupons; loyalty points replacing current physical cards, table reservation,
delivery and so on, are being piloted.</span></div>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif; vertical-align: baseline;"><b>No one model is yet a proven model</b>
(none yet in the top rightmost quadrant - refer to the 2X2 matrix) as businesses need to be convinced on
the opportunities for them (consumer profile understanding) and the longer term
play required for returns to be seen in investing into location-based services
like mobile LBS marketing, mobile coupons etc. Yet we do see <b>encouraging signs that businesses are seeing the light</b> and embarking on their journey into mobile apps, digital marketing and initiatives - evident in the <b>growing share on digital advertising over traditional advertising </b>in the US and globally too (<a href="http://iab.sg/Home/tabid/41/PgrID/0/PageID/3/PID/457/Default.aspx" target="_blank">in Singapore, 20% of advertising revenues will come from Digital by 2020</a>, up from <a href="http://www.digitalmarket.asia/2012/07/brands-in-singapore-love-digital-marketing/" target="_blank">~10% in 2011</a>).</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black; vertical-align: baseline;"><br /></span></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black; vertical-align: baseline;">According to <b>Convergence catalyst’s</b>
report <a href="http://www.slideshare.net/ConvergenceCatalyst/cc-lbs-report-consolidated-20130403" target="_blank">“</a></span><span style="color: black;"><a href="http://www.slideshare.net/ConvergenceCatalyst/cc-lbs-report-consolidated-20130403" target="_blank">Location
Based Services: Global Market Overview, Deployment Trends and Potential in
Enterprise, Government and Consumer segments</a></span><span style="color: black; vertical-align: baseline;"><a href="http://www.slideshare.net/ConvergenceCatalyst/cc-lbs-report-consolidated-20130403" target="_blank">”</a>,
</span><span style="color: black; vertical-align: baseline;">key
use cases for LBS in the different regions globally are as follows:</span></span><br />
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">In <b>APAC - restaurant finder</b>, <i>no surprises, given the huge focus on food and
restaurant dining in APAC</i></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">In EU - mapping and navigation</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">In NA
- family tracker, mapping and navigation</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">In LA
- friend finders</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">In MENA
- navigation, safety, emergency and tracking</span></li>
</ul>
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<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/29548591?startSlide=4" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="425"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/nelsonwee/lbs-locationbased-services-market-landscape-in-dailyhabits-drive-to-o2o-online-to-offline" target="_blank" title="LBS (Location-based Services) Market Landscape | in #dailyhabits | Drive to O2O (Online to Offline)">LBS (Location-based Services) Market Landscape | in #dailyhabits | Drive to O2O (Online to Offline)</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">And so in my analysis on the <b>positioning of LBS players in the Southeast Asia, Singapore </b></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;"><b>markets</b>, I have focused on 3 leading players (the first 2 are in the restaurant finder </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">business)</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">(1) SingTel's Hungrygowhere (HGW)</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">(2) Burpple</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">(3) Yelp</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">On the </span><i style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;"><b>Social/Reach vertical axis</b></i><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">,
we have 2 key players – the established player Yelp </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;"><span style="vertical-align: baseline;">and </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">the Singapore startup </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Burpple,</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"> who have
positioned their focus on Social, intangible </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">recognition and reaching out to a
global audience.</span></div>
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<span style="color: black; text-indent: -0.19in; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="vertical-align: baseline;">On the <b>Tangible/Richness horizontal axis</b>, we have HGW, a Singapore startup </span></span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">which was </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">acquired </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">by SingTel, has leveraged their wealth of restaurant reviews </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;"><span style="vertical-align: baseline;">and </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">connections
with </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">Singapore restaurants to build up tangible business revenue streams </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">like </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">ads and table </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">reservation through PC Web and Mobile App channels. 5 years or so in </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">the market,HGW </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">has long-</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">standing brand recognition in the Singapore market as the </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">incumbent for </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">restaurant reviews. HGW has recently also launched in
Malaysia on Aug ‘13.</span></div>
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<i><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">For this analysis, I have left out Global players like Foursquare, </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Tripadvisor</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"> as well as </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">regional </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">players like </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Openrice</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Zomato</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"> in this analysis who are also building their business </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">footprint on with social and/or tangible business axes.</span></i></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Last but not least, there are also <b>niche LBS players</b> in the markets here like </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Perx</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Harpoen</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">SGMalls</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Spawt</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">SGSportsBar and so on,</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"> who are in the emergent </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">and market </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">tapping </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">stage - building product, partnerships and social reach.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">The LBS market has been around for more than a decade. And location with LBS remains a </span><a href="http://myovi.blogspot.sg/2012/10/3-key-themes-from-sparxup-2012-in.html" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;" target="_blank">consistent theme in startups in the markets here</a><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">. Earlier in 2013, I had written about </span><a href="http://myovi.blogspot.sg/2013/03/4-more-hot-trends-to-watch-for-in-2013.html" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;" target="_blank">how </a> <a href="http://myovi.blogspot.sg/2013/03/4-more-hot-trends-to-watch-for-in-2013.html" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;" target="_blank">businesses will start to look and build their loyalty programs around social, mobile and </a> <a href="http://myovi.blogspot.sg/2013/03/4-more-hot-trends-to-watch-for-in-2013.html" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;" target="_blank">location</a><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">. And I am sure that we will start to see more of such LBS offerings taking shape into </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">2014 and beyond.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">Do take a look at the attached slideshare deck </span><a href="http://LBS (Location-based Services) Market Landscape | in #dailyhabits | Drive to O2O (Online to Offline)" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;" target="_blank">"LBS (Location-based Services) Market</a> <a href="http://LBS (Location-based Services) Market Landscape | in #dailyhabits | Drive to O2O (Online to Offline)" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;" target="_blank">Landscape | in #dailyhabits | Drive to O2O (Online to Offline)"</a><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;"> which I have referred in this </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">post. I look forward to hear from you on your take on the LBS market evolution.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">Till the next post,</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">Slideshare: </span><a href="http://www.slideshare.net/nelsonwee" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">http://www.slideshare.net/nelsonwee</a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">Blog: </span><a href="http://myovi.blogspot.com/" style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">http://myovi.blogspot.com</a></div>
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<i style="text-indent: -0.19in;"><span style="font-family: Arial, Helvetica, sans-serif;">PS: here is a </span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">little background on <a href="http://www.skplanet.com/eng" target="_blank">SK planet</a> where I am currently at.</span></i></div>
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<i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">SK</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"> planet, a subsidiary of SK Telecom and
part of Korea’s 3</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: super;">rd</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">
largest conglomerate, SK </span></i><i style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">Group, has a long-standing experience in the LBS
portfolio (amongst its many other product </i><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"><i>line offerings in digital content and also eCommerce, having explored, tried and </i></span><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">tested </span></i><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">various LBS app concepts for more
than a decade. With T-Map and </span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">OKMap</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, SK </span></i><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">planet has </span></i><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">maps and content
experience in LBS. With </span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">NaviCall</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"> and </span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">Gtrac</span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, SK planet covers </span></i><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">the </span></i><i style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">Enterprise business areas
in LBS for Taxi call booking and commercial fleet </i><i style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;">management. </i><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">With recently with </span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"><a href="http://www.pickat.sg/" target="_blank">Pickat</a></span><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">, SK
planet is leveraging its LBS experience and </span></i><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">know-how in </span></i><i style="text-indent: -0.19in;"><span style="color: black; font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">testing the </span></i><i style="text-indent: -0.19in;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">markets in
Korea and <a href="http://www.facebook.com/pickatsg" target="_blank"><span style="color: blue;">Singapore on discovery, social and </span></a></span><a href="http://www.facebook.com/pickatsg" target="_blank"><span style="color: blue;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">curation</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;"> </span></span></a></i><a href="http://www.facebook.com/pickatsg" target="_blank"><span style="color: blue;"><i style="text-indent: -0.19in;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">aspects of </span></i><i style="text-indent: -0.19in;"><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in; vertical-align: baseline;">LBS offerings </span></i></span></a><i style="font-family: Arial, Helvetica, sans-serif; text-indent: -0.19in;"><a href="http://www.facebook.com/pickatsg" target="_blank"><span style="color: blue;">with consumers and local businesses</span></a>.</i></div>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-51642384957719035642013-10-19T11:43:00.001+08:002013-10-19T16:31:45.773+08:00I am Caesar - Playful, Inquisitive, Fearless | Nelson Wee Blog Post | Singapore<span style="font-size: large;">I am Caesar - Playful, Inquisitive and Fearless.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWz9pOXIyOMqS7ja1EwGv3l_QiQpfMRkiKOlE5y4jW_JCLuWv7NdLBEn2vHhame8Bz6kqTCHRnAX3TD39TTEBNGkgBIwDMtaH6PnFU2i68djkUqNpzpNRezlMwCkxUGh1qHt0O260aG7i/s1600/Caesar+and+Max.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWz9pOXIyOMqS7ja1EwGv3l_QiQpfMRkiKOlE5y4jW_JCLuWv7NdLBEn2vHhame8Bz6kqTCHRnAX3TD39TTEBNGkgBIwDMtaH6PnFU2i68djkUqNpzpNRezlMwCkxUGh1qHt0O260aG7i/s320/Caesar+and+Max.JPG" width="320" /></a></div>
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<span style="font-size: large;">Journeying to Singapore all the way from Taiwan on 9 May 2013, I found home 21 August 2013 finally with my current family of 4, which includes my pal and brother, <a href="http://myovi.blogspot.sg/2013/08/max-and-his-3-life-principles-nelson.html" target="_blank">Max (who is a King Charles Cavalier)</a>.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaush9uKFyfov19bABw8clTCs2Ydg2phwKJo520_LJtez1en8Ub8pLzZD45aKUVH4SknTIIIpxrI_3k3bunoKxIMLgjmijMldkldDJrpoG0HX8F6AES-yXbIeIF7n6EkCSqQrbjzuM9-17/s1600/Caesar+on+Sofa.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaush9uKFyfov19bABw8clTCs2Ydg2phwKJo520_LJtez1en8Ub8pLzZD45aKUVH4SknTIIIpxrI_3k3bunoKxIMLgjmijMldkldDJrpoG0HX8F6AES-yXbIeIF7n6EkCSqQrbjzuM9-17/s320/Caesar+on+Sofa.JPG" width="320" /></a></div>
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<span style="font-size: large;">With a swagger in my walk, I am proud of my brindle coat - as you can see matches the sofa in the living room I simply love to climb up and lounge in.</span><br />
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<b><span style="font-size: large;">(1) Why be playful?</span></b><br />
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<span style="font-size: large;">Aw, come on. Life can be boring if seen in one lens. I love to play with the blue ball in the house, taunting my pal, Max with a crazy dance (ball in my mouth). He falls for it all the time. </span></div>
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<i><span style="font-size: large;">I see it during my walks around my neighbourhood that humans look ever so stressed. Why should this happen? </span></i></div>
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<b><span style="font-size: large;">Be playful, laugh it away by being silly - that's my mantra!</span></b></div>
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<b><span style="font-size: large;">(2) Be inquisitive, aren't you?</span></b></div>
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<span style="font-size: large;">There are many areas to explore in the house. Little nooks in between furniture I squeeze myself into. </span></div>
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<i><span style="font-size: large;">You should have seen the look on Max's face when I emerged out of the nook butt first. Just awakened from his nap, he must have mistaken my butt for something else!</span></i></div>
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<b><span style="font-size: large;">Anyways, be inquisitive, do stuff, cos you never know what you can find or experience in life!</span></b></div>
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<b><span style="font-size: large;">(3) Show no fear, why not?</span></b></div>
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<span style="font-size: large;">I am proud to be known to be a gladiator - at least that's what my family fondly labels me. Being a French Bulldog, I may be small in size but never never show fear.</span></div>
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<i><span style="font-size: large;">Darned those dogs in the neighbourhood which come barking at me when I go for walks. Fine they may be taller and bigger - just let me at them (I try in vain to pull my owner towards these aggressors).</span></i></div>
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<span style="font-size: large;"><br /></span></div>
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<b><span style="font-size: large;">Show no fear. It helps in my motivation in life, and I am sure this would help you too.</span></b></div>
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<span style="font-size: large;"><br /></span></div>
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<b><span style="color: blue; font-size: large;">I am Caesar - playful, inquisitive, fearless. These values help me in my life. Why not have a go and tell me how it goes in your life?</span></b></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">If you like cute animals, you may like to view the following Pinterest pinboard at <a href="http://www.pinterest.com/nelsonwee/cute-friends-from-nature/">http://www.pinterest.com/nelsonwee/cute-friends-from-nature/</a> </span><br />
<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">Till the next time,</span></div>
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<span style="font-size: large;">signing off from Singapore,</span></div>
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<span style="font-size: large;"><a href="http://myovi.blogspot.com/" target="_blank">Nelson Wee</a> (proud to have Caesar in my family)</span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">more about me:</span></div>
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<span style="font-size: large;">Profile: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a></span></div>
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<span style="font-size: large;">Twitter conversations: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a></span></div>
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<span style="font-size: large;">Slideshare materials: <a href="http://www.slideshare.net/nelsonwee">http://www.slideshare.net/nelsonwee</a></span></div>
<div>
<span style="font-size: large;">Pinterest Boards: <a href="http://www.pinterest.com/nelsonwee">http://www.pinterest.com/nelsonwee</a></span></div>
<div>
<br /></div>
Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-91534423374644353462013-09-16T21:23:00.002+08:002014-06-30T21:38:04.830+08:003 Things You Need to Know About The 2013 Formula 1 SingTel Singapore Grand Prix<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.grandprixevents.com/assets/uploads/x13741353352013ET_white_hor_copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.grandprixevents.com/assets/uploads/x13741353352013ET_white_hor_copy.jpg" height="68" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">The <a href="http://en.wikipedia.org/wiki/Singapore_Grand_Prix" target="_blank">Singapore Grand Prix</a> heralded the inaugural F1 night race and the first street circuit in Asia. <a href="http://www.singaporegp.sg/race/race_schedule.php" target="_blank">Taking place this year from 20-22 September 2013, 22 of the world's best drivers</a> led by Sebastian Vettel, Fernando Alonso and Lewis Hamilton will battle it out once more in the <a href="http://www.singaporegp.sg/ticket/ticket_map.php" target="_blank">adrenalin-pumping night circuit</a>.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Here are 3 things you need to know about the Singapore Grand Prix.</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">(1) Did you know how the Singapore Grand Prix started?</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><a href="http://en.wikipedia.org/wiki/Singapore_Grand_Prix" target="_blank">Bearing its origins as far back as 1961</a>, the Singapore Grand Prix relaunched as the <a href="http://www.singaporegp.sg/" target="_blank">Formula 1 SingTel Singapore Grand Prix</a> in 2008 heralded the inaugural F1 night race and the first street circuit in Asia. The <a href="http://www.f1fanatic.co.uk/2008/09/28/fernando-alonsos-bad-luck-turns-good-for-win-2008-singapore-grand-prix/" target="_blank">winner in this first F1 night race was Spaniard Fernando Alonso</a> driving for the Renault team.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">(2) Before and after the Singapore Grand Prix, where to go and experience great views, drinks, food in Singapore?</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Singapore is home to a number of iconic buildings and places to explore (like the <a href="http://www.marinabaysands.com/" target="_blank">Marina Bay Sands</a>). Home to a melting pot of culture, this city island provides visitors to the Singapore Grand Prix with endless possibilities to experience great food and drink amidst memorable surroundings and ambience, before or after the races.</span><br />
<span style="font-size: large;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.pickat.sg/" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkrKE0u6cNl8npfP9bwQVhOS3TtHbocd_ehxkX6h0DKYQ6BeI0xAFEwIO99iJIXNkbpPs4xRnouKJc7FXntp_jC1gEOFNAch6o1e9GoQeIUxsicQfWsX_4vvFOkZOpQNMLW8yRZXeuOGhR/s400/Level33+(8).jpg.JPG" height="266" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">A stone throw's away from the race circuit is <a href="http://www.level33.com.sg/" target="_blank">LeVeL33, the World's Highest Urban Craft-Brewery</a>, which offers one of the most stunning views of the Marina Bay waterfront (catch the view from the above photo, courtesy of <a href="http://www.pickat.sg/" target="_blank">#pickatsg</a>).</span><br />
<br />
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<span style="color: #262626; font-family: Arial, Helvetica, sans-serif; font-size: large; mso-bidi-font-family: Arial;"><b>At LeVeL33</b>, indulge yourself further with the wide spread selection of cuisine and carefully recommended beers to match <i><b>(browse through the above slideshare)</b></i>.</span><br />
<span style="color: #262626; font-family: Arial, Helvetica, sans-serif; font-size: large; mso-bidi-font-family: Arial;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.pickat.sg/" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt5aud6b7Kbg0-pP1IVGAddew4q52ZvErXqbX2r3dQ4a2Kz0VXSs7a7x3J5wzimMZ7qMlfVTtxNHof8kSZh_UHibJ7wRHx_DbkMBKciduBUv1MDhOYA0PrWidrLmuLzXYesD-RX0cpoeNA/s400/Collage%2520Pickat%2520SG-1.jpg" height="400" width="400" /></a></div>
<span style="color: #262626; font-family: Arial, Helvetica, sans-serif; font-size: large; mso-bidi-font-family: Arial;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><span style="color: #262626;">And there are more great picks in places to go to satisfy your gastronomic desires with local or international dishes, uniquely Singaporean. The <b><i>above collage</i></b> displays just a small sampling of the rich variety of local and international dishes you could savour in Singapore. Do try find the time before or after the Singapore Grand Prix. Go to <a href="http://www.pickat.sg/" target="_blank">#PickatSG</a> for recommended picks on food and more lifestyle </span><span style="color: #262626;">experiences in Singapore.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">(3) Not forgetting the stellar off-track entertainment</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">The Singapore Grand Prix would not be complete without the awesome line-up in the <a href="http://www.singaporegp.sg/media/entertainment.php" target="_blank">off-track entertainment programme</a>, with the likes of Korea's Big Bang, Rihanna, Tom Jones, Justin Bieber and more, ramping up the feverish concert pitch!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.facebook.com/pickatsg" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm2PzkyvrXDG8Akd0zbOTIng4xSSResEsFYqDOQZUXwc-rB0z3waH_x-k2iDma5iUnrQiw1dhfaKCw_4qcpZk_PyGoPpIFvwGbU7CaoMy7CD9LBzRelxDsIEDxC2nnlhrxtRhs-G3kfU7c/s400/F1+Giveaway+(1).jpg" height="300" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">And one more thing, <a href="http://www.pickat.sg/" target="_blank">#PickatSG</a> is <b>giving away 5 pairs of Singapore Grand Prix F1 tickets to see Big Bang live performance</b> - go to <a href="http://www.facebook.com/pickatsg">http://www.facebook.com/pickatsg</a> to find out more! What's more, you will get a <b>limited edition Big Bang Photo Notebook and a L-Folder specially imported from Korea</b>! <i>Disclosure: I am a part of <a href="http://www.skplanet.com/eng" target="_blank">SK planet</a> and <a href="http://www.facebook.com/pickatsg" target="_blank">#PickatSG</a> is the latest location-based mobile marketing lifestyle app launched 3 months ago in June 2013 for the Singapore market.</i></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span><b><span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: large;">Have a great time. Do share with me about your experiences with Singapore and the 2013 Formula 1 SingTel Singapore Grand Prix.</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Signing off till my next post,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Nelson Wee, Singapore</span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Profile: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Slideshare: <a href="http://www.slideshare.com/nelsonwee">http://www.slideshare.com/nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Twitter: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">PickatSG Food App: <a href="http://www.facebook.com/pickatsg">http://www.facebook.com/pickatsg</a></span><br />
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-14306682769091156382013-08-08T12:37:00.003+08:002013-08-08T12:37:37.334+08:00Why high engagement and high value come about when News meet Social Networking and Education? | The Whiz Times | Nelson Wee | Singapore<span style="font-family: Arial, Helvetica, sans-serif;">Place <b>"News"</b> and <b>"Social Networking"</b> side by side and couple that with <b>"Education" for kids</b>, and you would get a online service which could <a href="http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html" target="_blank">garner high engagement and value</a> in your <a href="https://twitter.com/search?q=%23DailyHabits&src=hash" target="_blank">#dailyhabits</a> amongst its key user segments - parents, kids, educators. Here is one such service - <b>The Whiz Times</b> - </span><span style="font-family: Arial, Helvetica, sans-serif;"><i><b>a one of its kind News, Enrichment and Entertainment platform for the entire family.</b></i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirjaRgfJjV3UHX8rH4cugnTfy6WCWXIlRb3tVr8Hk4QguA5KItXEXy0pXIqiRw-Do4j4PuPMqc0XCSRlEiNQi-JNWSXu8F4bA_5EJt1malR2xcnnOOHATB5Kl71GYXc3fdbOUILGQBG6GC/s1600/About_The_Whiz_Times_Facebook.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirjaRgfJjV3UHX8rH4cugnTfy6WCWXIlRb3tVr8Hk4QguA5KItXEXy0pXIqiRw-Do4j4PuPMqc0XCSRlEiNQi-JNWSXu8F4bA_5EJt1malR2xcnnOOHATB5Kl71GYXc3fdbOUILGQBG6GC/s640/About_The_Whiz_Times_Facebook.png" width="640" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">My friend and ex-colleague, <a href="http://sg.linkedin.com/in/shalabh" target="_blank">Shalabh Pandey</a>, Chief Whiz and founder of <a href="http://thewhiztimes.com/" target="_blank">"The Whiz Times"</a> tells me this about his platform service ... </span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">The Whiz Times brings the real world closer to Kids (Tweens) via parents in a <strong>Safe, Simple and Fun</strong> environment. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">Our content engine can 'filter' stories based on various age groups, users can get reward points for using the platform, get access to hundreds of stories, loads of custom produced videos and much more. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-align: justify;">The idea is to provide a family friendly environment - that is 100% safe, privacy protected, full of custom produced content and tonnes of interactivity including videos, quizzes, games.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Why the engagement?</b> The multimedia contents for worldwide and local news in </span><b style="font-family: Arial, Helvetica, sans-serif;">The Whiz Times</b><span style="font-family: Arial, Helvetica, sans-serif;"> have been specially composed and <i><b>published for kids</b></i> and at times even <i><b>published by kids themselves</b></i>! <a href="http://www.youtube.com/watch?v=1r5zBozxqJg&feature=youtu.be" target="_blank">See the video below</a>.</span><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/1r5zBozxqJg" width="560"></iframe><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Why the value?</b> There is a <a href="http://myovi.blogspot.sg/2012/01/introducing-edtech-market-opportunities.html" target="_blank">growing trend and market attention on EdTech</a>. Already we are seeing also trending <a href="http://myovi.blogspot.sg/2012/02/8-link-trend-mapping-on-ebooks-and.html" target="_blank">increasing digital publishing and consumption of books and education contents</a> today. And we are seeing in the last 2 years <a href="http://myovi.blogspot.sg/2011/12/5-trends-in-2012.html" target="_blank">in 2012</a> and now into 2013 that <a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html" target="_blank">niche vertical communities are positing themselves in the ecosystems and thriving</a> in the markets around us. Social networks for kids with contents could offer <a href="http://myovi.blogspot.sg/2012/03/why-do-kids-social-networks-offer-huge.html" target="_blank">huge and untapped ancillary revenue channels and opportunities</a> as well!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>Not to mention, that anecdotally (in online surveys done in Singapore and I am pretty sure is a worldwide phenomenon as parents always want the best for their kids), parents for kids age 7 to 12 years do tend to spend more on their kids (for example education) than on themselves. Well, I as a parent, would attest to this!</i></span></blockquote>
<span style="font-family: Arial, Helvetica, sans-serif;"><br />In closing, with niche social networks like <a href="http://thewhiztimes.com/" target="_blank">The Whiz Times</a>, with news content and which have educational value - as a platform for</span><span style="font-family: Arial, Helvetica, sans-serif;"> kids and families to participate and learn together on</span><span style="font-family: Arial, Helvetica, sans-serif;"> what's happening in the real world in a SIMPLE, SAFE, FUN manner - could help inculcate interest, instil passion in learning and creating contents in kids. This would bode well for the kids' future as <i><b>digital literacy could well be the new financial literacy of the future</b></i>.</span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>What are your thoughts on such social networks and how they could play in today's new learning paradigms?</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk soon,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/nelsonwee" target="_blank">Nelson Wee, Singapore</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">See my presentations in Slideshare: <a href="http://www.slideshare.com/nelsonwee">http://www.slideshare.com/nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Engage with me in Twitter: <a href="http://www.twitter.com/nelsonwee">http://www.twitter.com/nelsonwee</a></span><br />
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-54548798883461406092013-08-04T11:44:00.000+08:002013-08-04T12:13:10.575+08:00Max and his 3 life principles | Nelson Wee | Singapore<br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">My family welcomed a new addition to our family about 2 weeks ago. Say hello to Max - a cute four month old King Charles Cavalier. Whilst re-adjusting our lives to Max, I just took stock on how Max with his little actions and ways, highlighted the following <b><span style="color: blue;">Max's 3 life principles</span></b>, which I find could be applied to our daily lives and habits ... ;-)</span></div>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(1) Explore always the unknown (and keep testing the boundaries)</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Max like all cute dogs never gives up exploring and sniff out new objects or places around our house to play or rather nibble at - like the poor rug in my living room.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">And Max never ceases trying in testing our boundaries on getting at what he wants.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Such curious and indomitable spirit is definitely applicable to all things in life - family, love, friendships, business and more.</span></li>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(2) Go for the low-hanging fruit</b></span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">One thing about Max is that he is a pretty intelligent fella.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Knowing he will get a treat if he poohs in the toilet, he actually positioned himself near the toilet the other day after his meal. Just so that he could immediately pooh (puppies I understand can't quite control their bowels at this young age) in the right place and get his treat!</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Clearly defining and understanding how and where to play in life for <a href="http://myovi.blogspot.sg/2010/06/3-ways-to-get-things-done-effectively.html" target="_blank">clearing away the big rocks</a> and getting to even small immediate rewards, can be motivating and get you to bigger things in life.</span></li>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>(3) Position yourself and prime your audience</b></span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">In his cute and intelligent way, Max has sniffed out a way on how to get his belly scratched. Every time he sees us approaching him or when he goes close to us, he will lay himself on the floor, flip over his belly, place his four paws in a begging position and look into our eyes.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">To this, I salute Max for being able to position himself well, <a href="http://myovi.blogspot.sg/2010/04/4-steps-to-start-up-engage-in-your.html" target="_blank">engaging and priming his audience</a>, evoking desired emotions and getting to the desired actions.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Max is a <a href="http://blogs.hbr.org/cs/2013/07/good_companies_are_storyteller.html" target="_blank">storyteller and a storydoer</a> indeed!</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Our lives have been transformed by Max since he arrived. And we are looking forward to many good years with this cute and intelligent fella.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">More posts to come, I promise after this. One more thing, if you like this post, you may like to view my <a href="http://pinterest.com/nelsonwee/cute-friends-from-nature/" target="_blank">pinterest pinboard "Cute Friends from Nature"</a> - hope you enjoy this.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><a href="http://www.linkedin.com/in/nelsonwee" target="_blank">Nelson Wee</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><a href="http://www.slideshare.net/nelsonwee" target="_blank">For my slideshare presentations</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">For twitter conversations: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a></span></div>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-325066316526332712013-06-30T18:50:00.004+08:002013-06-30T18:56:46.272+08:00How has the ecosystem evolved with the daily habits of mobile Internet users?<span style="font-family: Arial, Helvetica, sans-serif;">How has the ecosystem evolved with the daily habits of mobile Internet users? The journey from the PC Internet to the current age of the Smart device Internet is charting an exciting path on how the market ecosystem is evolving with the daily habits of mobile Internet users of today ... </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">In the last 20 years, we have witnessed <b>4 Phases in the Journey to the Mobile Internet</b>. From the age of the <b><i>"PC Internet"</i></b> to the <b><i>"Feature Phone Internet"</i></b>, <b><i>"Smartphone Internet"</i></b> and now the <b><i>"Smart device Internet"</i></b>. We have also seen how <a href="http://www.slideshare.net/nelsonwee/daily-habits-of-mobile-internet-users-analysis-may-2013" target="_blank">users of the Internet have evolved in their daily habits of information and content consumption</a> - this is evident as we review the market development in the <a href="http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html" target="_blank">five pillars in the digital content Internet business</a>. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>How has the evolution been in the ecosystem during the 4 phases in our journey to the mobile Internet?</b></span><br />
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<b>(1) Content has grown richer in variety and depth</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">From black and white to colour and having depth in colour in graphics (remember days of <a href="http://en.wikipedia.org/wiki/OTA_bitmap" target="_blank">black and white operator logos, picture messages in Nokia feature phones</a>)</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">From <a href="http://www.youtube.com/watch?v=OXWmCUlT2Ig" target="_blank">mono tone ring tones</a> to <a href="http://www.youtube.com/watch?v=ajZEEK5UW70" target="_blank">polymorphic ring tones</a> to MP3s and today's streaming and high-def music services</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">From simple flash and java games to today's rich app store games and <a href="http://myovi.blogspot.sg/2012/02/3-things-you-may-not-know-about-mobile.html" target="_blank">multi-player social games</a></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">and the list goes on ... video, TV, 3D, augmented reality characters and so on ... consumers are spoilt for choice</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(2) Advertising has evolved across multiple screen sizes, devices, content and purpose</b></span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Ads are no longer restricted to the TV (broadcast, content and ads in DVDs) and PCs (with multimedia cards allowing for TV, video playing, radio listening).</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Ads are now also seen in various apps (e.g. chat, youtube); and apps are now in Smart TVs.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Ads are evolving as content for the brands - attempt from brands to engage audiences.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(3) Access to Internet and content is widely availed to a global audience</b></span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Content is now availed through TVs, radio, PCs, laptops, feature phones, smartphones, tablets, phablets, wearables, and so on in all manner of smart mobile devices - <a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html" target="_blank">one of the trends in recent years and into 2013 ... </a></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://myovi.blogspot.sg/2013/03/6-reasons-why-feature-phones-need-some.html" target="_blank">Feature phones are also getting smarter and driving mobile Internet access and innovative content consumption</a>, especially in the emerging markets where mobile phones outnumber PCs.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(4) Payment for content (and now products) and the players in the ecosystem are fast evolving to cater to consumers' lifestyles and daily habits</b></span></div>
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<li><span style="font-family: Arial, Helvetica, sans-serif;">No longer restricted to just credit cards and PayPal,</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Operator mobile billing via sms, money online payment methods like bank transfers, scratch cards, COD (cash-on-delivery) are offering alternative payment modes for not only digital contents but potentially also for physical products and merchandise.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(5) Fulfilment, the last mile in terms of delivery of products and content and personalised bundled offers is being invested</b> </span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">Besides Amazon who leads the pack in this area, <a href="http://technode.com/2013/01/25/alibaba-to-build-logistics-infrastructure-to-enable-same-day-delivery-on-every-corner-of-china/" target="_blank">China's Alibaba</a> and local ecommerce players like <a href="https://support.redmart.com/entries/21693395-Who-will-deliver-my-order-" target="_blank">Redmart</a> are investing in owning logistics fulfilment to ensure continual customer satisfaction and retention.</span></li>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>How are digital content players working to shape daily habits of mobile Internet users?</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>News is sticky</b> - look at Yahoo, local news sites like Malaysia's Malaysiakini.com, Indonesia's Detik.com and you will see them feature in the top 20 Alexa rankings for the local markets. And as for apps for news ... <a href="http://www.latimes.com/business/technology/la-fi-tn-google-reader-online-news-feed-alternatives-20130629,0,644311.story" target="_blank">new ways to read news online are constantly evolving in their offers</a>.</span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Communication</b> - <a href="http://myovi.blogspot.sg/2012/12/why-are-there-huge-opportunities-in.html" target="_blank">mobile instant messaging (social chat), private chat, mobile Internet call (Skype)</a>, or good ol' email, is a hotly contested space in the market today, globally and especially more so in Asia.</span></li>
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<li><span style="font-family: Arial, Helvetica, sans-serif;">During </span><a href="http://e27.co/echelon/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Echelon June 2013 Asia startups event in Singapore</a><span style="font-family: Arial, Helvetica, sans-serif;">, a number of players I met with are focusing on apps which cater to the following daily habits of users - take a look at the slideshare showcase below.</span></li>
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/23701860" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="" width="427"> </iframe> <br />
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<strong> <a href="http://www.slideshare.net/nelsonwee/echelon-june-2013-singapore-showcase-of-mobile-apps-and-startups-to-daily-habits-of-mobile-internet-users-by-nelson-wee" target="_blank" title="Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee">Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Consumers are growing spoilt for choice</b> for content, products and mobile devices and appliances from where they can consume content and buy products from. With more choice fighting for a growing yet at the <b>same limited attention span of the consumers</b>, lots of <b>innovation and change in the ecosystem will be taking place</b> in this current age of "smart device Internet" and future ages to come - this indeed spells out for more exciting moments to come to see how the daily habits of the mobile Internet users will continue to evolve.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>For your reference</b>, please see below for the rest of the presentation deck which </span><span style="font-family: Arial, Helvetica, sans-serif;">I presented my </span><a href="http://www.slideshare.net/nelsonwee/journey-into-the-mobile-of-the-internet-nelson-wee-salesforcecom-biz-academy-presentation-19-june-2013" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">"Journey into the Mobile of the Internet"</a><span style="font-family: Arial, Helvetica, sans-serif;"> recently on </span><b style="font-family: Arial, Helvetica, sans-serif;">19 June 2013</b><span style="font-family: Arial, Helvetica, sans-serif;"> at </span><a href="http://www.salesforcefoundation.org/biz-academy" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Salesforce.com Biz Academy</a><span style="font-family: Arial, Helvetica, sans-serif;"> (I would like to thank </span><a href="http://sg.linkedin.com/in/sultansemlali" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Sultan Semlali</a><span style="font-family: Arial, Helvetica, sans-serif;"> for this wonderful opportunity). Appreciate your comments.</span><br />
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/23124967" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="" width="427"> </iframe> <br />
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<strong> <a href="http://www.slideshare.net/nelsonwee/journey-into-the-mobile-of-the-internet-nelson-wee-salesforcecom-biz-academy-presentation-19-june-2013" target="_blank" title="Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013">Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I look forward to continue with my conversations with you.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk soon~</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Nelson Wee</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Profile: <a href="http://www.linkedin.com/in/nelsonwee" target="_blank">Nelson Wee, Singapore</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Blog: <a href="http://myovi.blogspot.com/">http://myovi.blogspot.com</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Slideshare: <a href="http://www.slideshare.com/nelsonwee">http://www.slideshare.com/nelsonwee</a> </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Twitter: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a></span><br />
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com1tag:blogger.com,1999:blog-2384863181936210990.post-21710130577636938562013-05-30T22:24:00.002+08:002013-05-31T09:32:54.658+08:00What are the Daily Habits in Online and Mobile Internet Users?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5W6GERY2a8yrTF1jd-ukxys2sBoiceMCBrJslS3PbaS9EhxTvampiqdfswJB0Lz5Hz5CzsK62AWRcvNFOYa_wXX6BHimPqdrnuT7onQxh-Qf1jbe-GhsnPBPog6-oiR8K6E3hbZnLJlR/s1600/sketchy-notes_l.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5W6GERY2a8yrTF1jd-ukxys2sBoiceMCBrJslS3PbaS9EhxTvampiqdfswJB0Lz5Hz5CzsK62AWRcvNFOYa_wXX6BHimPqdrnuT7onQxh-Qf1jbe-GhsnPBPog6-oiR8K6E3hbZnLJlR/s320/sketchy-notes_l.jpg" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">With help from the <a href="http://www.slideshare.net/nelsonwee/southeast-asia-market-sizing" target="_blank">rapid proliferation of mobile devices</a>, mobile data connectivity with affordable data plans from mobile network operators and wifi services and innovations from the apps and contents ecosystems, the </span><b style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.slideshare.net/nelsonwee/southeast-asia-mobile-internet-market-landscape-nelson-wee-updated-2013" target="_blank">online and mobile Internet</a></b><span style="font-family: Arial, Helvetica, sans-serif;"> today has been shaping <a href="http://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.html" target="_blank">how consumers are consuming apps, services and contents</a> and converting into </span><b style="font-family: Arial, Helvetica, sans-serif;">daily habits</b><span style="font-family: Arial, Helvetica, sans-serif;">.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Here is an analysis on how the </span><b style="font-family: Arial, Helvetica, sans-serif;">daily habits of online and mobile users</b><span style="font-family: Arial, Helvetica, sans-serif;"> with respect to the different categories of apps, services and contents, served up and consumed on their </span><a href="http://myovi.blogspot.sg/2013/03/6-reasons-why-feature-phones-need-some.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">feature phones</a><span style="font-family: Arial, Helvetica, sans-serif;">, </span><a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">smartphones, tablets</a><span style="font-family: Arial, Helvetica, sans-serif;">, PCs etc, are being segmented. The </span><b style="font-family: Arial, Helvetica, sans-serif;">4 types of segmentation</b><span style="font-family: Arial, Helvetica, sans-serif;"> are characterised against the </span><b style="font-family: Arial, Helvetica, sans-serif;">frequency of usage vis-a-vis retention over time</b><span style="font-family: Arial, Helvetica, sans-serif;"> (source: analysis of Flurry blog analysis and AC Nielsen consumer studies on apps and second screen).</span><br />
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/21943626" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="" width="427"> </iframe> <br />
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<strong> <a href="http://www.slideshare.net/nelsonwee/daily-habits-of-mobile-internet-users-analysis-may-2013" target="_blank" title="Daily Habits of Mobile Internet Users (Analysis May 2013)">Daily Habits of Mobile Internet Users (Analysis May 2013)</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">(1) In the upper right hand corner </span><b style="font-family: Arial, Helvetica, sans-serif;">Quadrant I "High Engagement and Value" segment</b><span style="font-family: Arial, Helvetica, sans-serif;">, communication (email, <a href="http://myovi.blogspot.sg/2012/12/why-are-there-huge-opportunities-in.html" target="_blank">social instant messaging</a>) and news come up tops being habitually consumed by consumers intensively and to which consumers grow loyal and stick to over time. With a power base of stable, growing audiences, advertising revenue or subscription charging are business models being pursued.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">(2) In the upper left hand corner </span><b style="font-family: Arial, Helvetica, sans-serif;">Quadrant II "High Engagement and Churn" segment</b><span style="font-family: Arial, Helvetica, sans-serif;">, social networking, <a href="http://myovi.blogspot.sg/2012/02/3-things-you-may-not-know-about-mobile.html" target="_blank">social games</a>, streaming music etc serve as high traffic drivers with consumption often contained within short bursts. To stem churn, acquisition and retention have to be constantly reinforced via for example, in-app item purchases, gamification.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">(3) In the lower left hand corner </span><b style="font-family: Arial, Helvetica, sans-serif;">Quadrant III "One-off premium use" segment</b><span style="font-family: Arial, Helvetica, sans-serif;">, contents for <a href="http://myovi.blogspot.sg/2012/01/introducing-edtech-market-opportunities.html" target="_blank">education</a>, health and fitness or medical tend to lead to one-off consumption and so warrant a premium charge. Entertainment and personalisation also fall under this categorisation where the situational context could lead to the users needing to buy a piece of music, standalone game or a theme to personalise their mobile devices.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">(4) In the final </span><b style="font-family: Arial, Helvetica, sans-serif;">Quadrant IV "Scheduled use but high value" segment</b><span style="font-family: Arial, Helvetica, sans-serif;">, here we see habits for travel, navigation, utilities etc, as they are highly valued by the users when the situational context demands it, like for that schedule business trip or social holiday.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The focus on daily habits of mobile and online users were highlighted by <a href="http://www.businessinsider.com/marissa-mayer-lays-out-her-vision-for-the-future-of-technology-and-yahoo-2013-1" target="_blank">Yahoo's Marissa Mayer when she laid out her vision in transforming Yahoo</a> and bringing the cool of the Internet portal back into its stable. Real life momentum in developing on the daily habits of mobile and online users are in evidence today. </span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">We constantly see Yahoo continuing on its acquisitions of startups which are entrenched in the daily habits of users - <a href="http://m.yahoo.com/w/legobpengine/finance/news/yahoo-acquires-astrid-app-205002246.html?.intl=us&.lang=en-us" target="_blank">on email management (communication) and to do lists</a> (utilities), <a href="http://www.businessinsider.com/why-marissa-mayer-bought-a-30m-startup-2013-4" target="_blank">Summly</a> (news), <a href="http://thebottomline.as.ucsb.edu/2013/05/yahoo-buys-tumblr-for-1-1-billion" target="_blank">Tumblr</a> (social networking, user-generated content, communities) etc.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">SK planet has developed an app <a href="http://www.nbcnews.com/technology/gadgetbox/new-app-turns-your-music-library-social-jukebox-1C8752898" target="_blank">"Jukebox Hero" which turns your music library into social music jukebox</a> and <a href="http://www.slideshare.net/nelsonwee/sk-planet-introduction-20130215-brief" target="_blank">more in the portfolio addressing a range of consumer habits</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://myovi.blogspot.sg/2011/09/how-are-eshopping-trends-shaping-market.html" target="_blank">eShopping trends today show growth</a> in both ecommerce and mobile commerce.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://www.placed.com/press/aisle-to-amazon-showrooming-retail-impact" target="_blank">Retail Showrooming</a> which see consumers doing <b>price comparison research (Deals)</b> whilst in store </span></li>
<li><a href="http://www.marketingmag.com.au/news/app-and-mortar-economy-retail-apps-usage-surges-525-37598/#.UUwa8b8eap0" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Retail apps usage are surging 525%</span></a></li>
<li><a href="http://www.v3im.com/2013/03/college-students-find-deals-on-mobile-and-why-it-matters/#ixzz2OGC968mF" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">College students are finding deals on mobile</span></a></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://www.quora.com/What-do-users-want-in-a-location-based-app" target="_blank">What do users want in a location based app</a> - a quora discussion around the emotional and rational drivers on consumer location-based habits</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Understanding the daily habits of online and mobile consumers provide great value by helping businesses determine their <a href="http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html">digital content Internet business go-to-market strategies</a></b> <i>by reviewing first, which consumer segments, what content categories and business models, how to evolve product portfolio and so on.</i></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I look forward to hear your thoughts and experiences.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Till the next post, you can find me on:</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Linkedin: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Slideshare: <a href="http://www.slideshare.net/nelsonwee">http://www.slideshare.net/nelsonwee</a></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">signing off,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/nelsonwee">Nelson Wee</a></span><br />
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Photo credit: <a href="http://www.flickr.com/photos/philhawksworth/2588299896/">Phil Hawksworth</a> / <a href="http://foter.com/">Foter.com</a> / <a href="http://creativecommons.org/licenses/by/2.0/">CC BY</a>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-91311270160482790632013-04-14T17:21:00.001+08:002013-04-23T08:13:59.789+08:006 Key Takeaways from Startup Asia 2013<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-rgPyKVQsI_uDrw70kqdZTPbrmLhXwJYFGLup8PKjUK6PktcmBVzQ-EHbTtb9b_yHNdlmt_36NaTht7mI2XxM7ykYUaPR5iVsptiNpRgyg_gW-Uut5E8dmVYspT1UGaoneAn7wJaPsuJP/s1600/StartUp+Asia+signage.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-rgPyKVQsI_uDrw70kqdZTPbrmLhXwJYFGLup8PKjUK6PktcmBVzQ-EHbTtb9b_yHNdlmt_36NaTht7mI2XxM7ykYUaPR5iVsptiNpRgyg_gW-Uut5E8dmVYspT1UGaoneAn7wJaPsuJP/s320/StartUp+Asia+signage.JPG" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I visited the <a href="http://startupasia.techinasia.com/sg2013/" target="_blank">Startup Asia 2013 event</a> (organised by <a href="http://www.techinasia.com/">TechInAsia</a>) recently in Singapore, which ran from the evening of 3 April (pre-event) to the night of 5 April (after-event dinner). Chock-full of <a href="http://martinpasquier.wordpress.com/2013/04/05/tech-and-cultural-trends-from-vietnam-thailand-and-indonesia/" target="_blank">market data from the neighbouring markets</a>, <b>marketplace of big ideas from startups</b>, <b>valuable lessons and advice from successful entrepreneurs</b>, <b>luminary quips</b> (albeit at times with wry humour), it was a jam-packed startup event spread over 3 storeys of panel discussions, interviews, demo booths, startup pitches and countless networking opportunities. Bringing together VCs, incubators, social media marketeers, entrepreneurs, startups and more from all over the region in Southeast Asia and beyond, while everyone recognised that <a href="http://myovi.blogspot.sg/2013/02/why-is-southeast-asia-evolving-to-be.html" target="_blank">Southeast Asia is evolving to be a hotbed for mobile internet innovation</a>, this wave is not coming without its hosts of challenges like payment, logistics, ecosystem support.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX0ZnzODa6YLoE6iqCk8mf3_NX3PE801Skm7RM7RbNp2lsB0u-Rc8x2TopOwRj5uzP7FAeIFumc9IBz5NcWoMqUnWfdBxyAsK4wA-DzPFOkuQ05H6lGNYGVhx-a7i2F3IXh3cAC9f9r7V3/s1600/Startup+Asia+Market+place+of+Ideas.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX0ZnzODa6YLoE6iqCk8mf3_NX3PE801Skm7RM7RbNp2lsB0u-Rc8x2TopOwRj5uzP7FAeIFumc9IBz5NcWoMqUnWfdBxyAsK4wA-DzPFOkuQ05H6lGNYGVhx-a7i2F3IXh3cAC9f9r7V3/s320/Startup+Asia+Market+place+of+Ideas.JPG" width="240" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Here are the <b>6 key takeaways</b> I put together from my experiences in the <b>Startup Asia event 2013</b>.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>1. Develop Vertical Communities to build Commerce opportunities</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.lotsofbuttons.com/" target="_blank">Lots of Buttons</a> from Hong Kong, won the $10,000 first prize during the startup pitch competition at the Startup Asia event - "<span style="background-color: whitesmoke; color: #333333; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; white-space: pre-wrap;"><a href="http://www.techinasia.com/lots-buttons-offers-astonishing-number-buttons/">Lots of Butttons is a Hong Kong ecommerce that sells craft materials at 50% of retail price.</a> </span><a class="twitter-hashtag pretty-link js-nav" data-query-source="hashtag_click" dir="ltr" href="https://twitter.com/search?q=%23startupAsia&src=hash" style="background-color: whitesmoke; color: #9d582e; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; text-decoration: none; white-space: pre-wrap;"><s style="background-color: whitesmoke; color: #c49a81; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; text-decoration: none; white-space: pre-wrap;">#</s><b style="background-color: whitesmoke; color: #9d582e; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; text-decoration: none; white-space: pre-wrap;">startupAsia</b></a> via @<a class="account-group js-account-group js-action-profile js-user-profile-link js-nav" data-user-id="26454650" href="https://twitter.com/xescx" style="background-color: white; color: #999999; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14px; line-height: 18px; text-decoration: none;"><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #333333;">xescx</strong></a>"</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://puddding.com/puddding/index.php/pages/view" target="_blank">Puddding</a> which through its <a href="http://www.techinasia.com/cambodias-puddding-helps-women-crowdsource-perfect-pair-jeans/">relevant social discovery platform for ladies looking to buy jeans online through recommendations from other similar sized ladies</a>, offers sizing insurance.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.windphony.com/" target="_blank">Windphony</a> is a global self-publishing platform which allows composers, of varying professional levels to submit and market their own music (scores) works.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The <a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html" target="_blank">trend in the growing number of vertical communities into commerce</a> has been highlighted during the <a href="http://myovi.blogspot.sg/2012/10/3-key-themes-from-sparxup-2012-in.html" target="_blank">SparxUp Indonesia 2012 event</a>.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><b>2. Enriching Your Communication Experience</b></span><br />
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<li><span style="font-family: Arial, Helvetica, sans-serif;">It is little wonder that with <a href="http://myovi.blogspot.sg/2012/08/3-phase-strategy-in-digital-commerce.html">social being an essential layer to bring about engagement, community and commerce</a>, t</span><span style="font-family: Arial, Helvetica, sans-serif;">he <a href="http://myovi.blogspot.sg/2012/12/why-are-there-huge-opportunities-in.html">Social Messaging market is hotting up globally and especially now in Southeast Asia</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In the business to business (B2B) space, <a href="http://www.chatwork.com/">Chatwork</a> seeks to simplify business communications amongst employees.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In the business to consumer (B2C) space - <a href="http://www.hoozin.me/">Hoozin</a> tries to bring the real-world experience in face to face group chat conversations into its "round-table user interface".</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Watch out for the <a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html">evolution of the Social Messaging market in 2013</a>. </span></li>
</ul>
</div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;"><br /></span><b style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;">3. Consolidating and Sharing Media Quickly</b><span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;"><br /></span><br />
<ul><span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;">
<li>Caught in today's hyper-connected mobile world, <a href="http://myovi.blogspot.sg/2011/08/consumers-are-buying-time.html">consumers are constantly being inundated with an avalanche of media, information and tasks to be completed</a>. Startups are constantly sprouting up with solutions to address these perennial pains.</li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In the Business to Business or B2B space, <a href="https://www.mmixr.com/">mmixr</a> looks to <a href="http://www.techinasia.com/mmixr-easy-create-manage-share-rich-media-presentations/">offer professionals a cloud-based solution to better manage, edit and share their rich media presentation materials</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In the Business to Consumer or B2C space, yet another photo app, <a href="http://www.techinasia.com/cinnamon-attempts-bring-families-friends-picture-time/">Seconds comes forth with a pitch on their 1-2-3 quick to shoot and share to private albums</a>, whilst <a href="http://www.techinasia.com/pixbento-group-photo-sharing/">PixBento is differentiating with their offer to bridge photo sharing amongst buddies by allowing photos to be pooled and shared across the smartphones and PCs of specific buddies</a>.</span></li>
</span></ul>
</div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;"><br /><b>4. B2B and B2C Loyalty is trending</b></span><br />
<ul class="Apple-dash-list">
<li style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 15px;">From 2012 and into 2013, an increasing number of business to consumer (B2C) loyalty program players who cater to retailer consumer loyalty benefits, and business to employee (B2E) loyalty program players who cater to corporate staff benefits are entering and developing these markets in Southeast Asia.</span></span></li>
<li style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 15px;">Retailers and enterprises alike have been or will be looking into the <a href="http://myovi.blogspot.sg/2013/03/4-more-hot-trends-to-watch-for-in-2013.html" target="_blank">trend of loyalty programs for their customers (business to consumer, B2C) or for their employees (business to employee or B2E</a></span><span style="color: #333333; font-size: x-small;"><span style="line-height: 16px;"><b><a href="http://myovi.blogspot.sg/2013/03/4-more-hot-trends-to-watch-for-in-2013.html" target="_blank">)</a>.</b></span></span></span></li>
<li style="font-size: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;">Some examples of B2C loyalty program players include Malaysia based <a href="http://pofers.com/">Pofers.com</a> and <a href="http://www.gimmieworld.com/" target="_blank">Gimmie</a>.</span></li>
<li style="font-size: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;">Examples of B2E loyalty program players include Singapore-based <a href="http://pyrks.com/">Pyrks.com</a> and Malaysia-based <a href="https://perkpool.com/">PerkPool</a>. And by the way, there is another player in Singapore, <a href="http://patontheback.org/">Patontheback.org</a> which was not at the event.</span></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;"><br /><b>5. Utility tools over Cloud as a service to drive SME productivity</b></span></div>
<div style="font-size: 15px;">
<ul class="Apple-dash-list">
<li><span style="font-family: Arial, Helvetica, sans-serif;">In view of the service labour crunch in Singapore, <b><a href="http://www.appszoom.com/iphone-apps/food-and-drink/kwix_fukdf.html">Kwix</a></b> is looking to help restaurants relieve their labour shortage in waiting staff by allowing customers to order from their smartphones at their tables, instead of having to wait for the restaurant staff to attend to them.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://www.ticktok.com.sg/new/">Ticktok</a></b> looks at <a href="http://sg.news.yahoo.com/ticktok-save-time-queue-smart-031053917.html">alleviating the frustrations of consumers who are waiting in line for their table by getting real-time notifications to them when their tables are ready</a>. Restaurant owners are able to better manage their yield in seat allocation and not lose frustrated customers.</span></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>6. "Keep the fire in your belly"</b></span></div>
<div>
<ul class="Apple-dash-list">
<li style="font-size: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;">With every new business that one ventures into, there will never be any certainty in the product development, take up and performance. The important thing is that entrepreneurs need to stay bright-eyed in their outlook.</span></li>
<li style="font-size: 15px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Chua Kee Lock, Group President and CEO of Vertex Venture Holdings</b>, offered the following golden gems:</span></li>
<ul style="font-size: 15px;">
<li><span style="font-family: Arial, Helvetica, sans-serif;">"Are you trying to win, or not to lose?"</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">"An entrepreneur needs to be arrogant, but also willing to listen."</span></li>
</ul>
<li><span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px;">Last but not least, <b>Loo Cheng Chuan from Local L!fe, SingTel Digital Life Group</b> rounded up his presentation about the <a href="http://www.techinasia.com/10-shocking-truths-silicon-valley-lessons-100-startup-founders-live-blog/">9 shocking truths about Silicon Valley</a> with the following quip <b>"Keep the fire in your belly".</b></span></li>
</ul>
<div style="font-size: 15px;">
<span style="font-family: Arial, Helvetica, sans-serif;">Whilst the <a href="http://www.techinasia.com/startup-asia-singapore-2013-infographic/"><b>Startup Asia 2013 event in Singapore</b> was a great platform and meeting of minds for the startup community in the region and beyond</a>, it would only serve as a precursor for more exciting things to come for the business ideas and performances of many of the bright minds I have had seen and had conversations with.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>In closing, </b></span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="color: blue;">to all startups and entrepreneurs out there, Keep on going ... Don't lost hope. You never know what tomorrow will bring.</span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Reading references:</b></span></div>
<div>
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://martinpasquier.wordpress.com/2013/04/05/tech-and-cultural-trends-from-vietnam-thailand-and-indonesia/" target="_blank">Tech and cultural trends from Vietnam, Thailand and Indonesia</a></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 15px;"><a href="http://www.digitalintheround.com/singapore-startup-asia/" target="_blank">Innovation from the East: takeaways from Startup Asia 2013</a></span></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://twitter.com/search/realtime?q=%23startupasia&src=hash" target="_blank">#startupasia Twitter conversations (chockful of information here!</a> </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.techinasia.com/startup-prioritizing-scaling-tips/" target="_blank">Startup Management: Tips for Prioritizing and Scaling (with Chua Kee Lock)</a></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.techinasia.com/10-shocking-truths-silicon-valley-lessons-100-startup-founders-live-blog/" target="_blank">9 shocking truths about Silicon Valley - Lessons from 100 Startup Founders</a></span></li>
<li><a href="http://www.techinasia.com/startup-asia-singapore-2013-infographic/"><span style="font-family: Arial, Helvetica, sans-serif;">Newly added, Startup Asia 2013 as an infographic</span></a></li>
</ol>
</div>
</div>
Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-78779126190450825102013-03-25T00:10:00.002+08:002013-03-25T00:26:30.756+08:006 Reasons WHY Feature Phones need some loving too (Building reach for digital content via feature phones)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd46YvaoWk3r-agEhG0ZzU6VhojQr6QCah2SBd9dRZTL43CM0Z5r8meUaEDiiSp8HSlwXEmL7xkG8lVjUwf5NanNE-cNjNTBPDHl3tvqixFZKL_IUPHLbn8LEJoM7ZGUmuX8k7Zq2Sq1ye/s1600/nokia-asha-311_l.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd46YvaoWk3r-agEhG0ZzU6VhojQr6QCah2SBd9dRZTL43CM0Z5r8meUaEDiiSp8HSlwXEmL7xkG8lVjUwf5NanNE-cNjNTBPDHl3tvqixFZKL_IUPHLbn8LEJoM7ZGUmuX8k7Zq2Sq1ye/s320/nokia-asha-311_l.jpg" width="320" /></a></div>
<a href="http://myovi.blogspot.sg/2010/07/5-key-app-insights-from-appsxchange.html" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">"Think about feature phones, they need some loving too ... "</a><span style="font-family: Arial, Helvetica, sans-serif;"> I heard this over presentations by Digi and AIS in the 2010 AppXchange Asia event. Granted 3 years have elapsed since the event and all the spotlight these days are given to impressive numbers of smartphones and tablets replacing feature phone users, there are strong reasons for us to think about feature phones and why they need some loving.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(1) Market for feature phones still overwhelm smartphones today</b></span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">According to <a href="http://www.kpcb.com/insights/2012-internet-trends-update" target="_blank">Mary Meeker's Internet Trends 3 Dec 2012 report</a>, whilst there were 1 billion smartphone users globally, that pales in comparison to the 5 billion total mobile phone users worldwide - <b>that's still 4 billion feature phone users worldwide today!</b></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In <a href="http://pinterest.com/pin/397935317044706065/" target="_blank">emerging markets like </a></span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://pinterest.com/pin/397935317044706065/" target="_blank">Southeast Asia</a>, where the <a href="http://myovi.blogspot.sg/2010/10/doorway-to-mobile-internet-opens-in.html" target="_blank">Internet is largely and increasingly experienced via mobile</a>, <b>smartphone penetration is less than 25% on average</b>. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Indonesia</b> with its population of 250 million, more than <b>150 million unique subscribers</b>, has only about <b>10% smartphone penetration</b> - so, go figure~</span></li>
</ul>
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<b style="font-family: Arial, Helvetica, sans-serif;">(2) Innovation in Mobile Internet Services had existed with feature phones, way before smartphones</b><br />
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Remember <a href="http://www.icmrindia.org/free%20resources/casestudies/docomo-Business%20Strategy%20Case.htm" target="_blank">Japan's I-Mode which was a huge success case study</a> in the late 90s to early 2000s?</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In South Korea, even with feature phones then, there were a number of successful case studies and innovation with the likes of <a href="http://www.corfire.com/uploads/OKCashbag_Case_Study.pdf" target="_blank">mobile loyalty point system OKCashBag</a>, <a href="http://www.mobileinkorea.com/tag/Gifticon" target="_blank">mobile gift voucher system Gifticon</a> from SK Telecom (now <a href="http://www.skplanet.com/eng" target="_blank">SK planet</a> runs this; disclosure: <a href="http://www.linkedin.com/in/nelsonwee" target="_blank">I am now at SK planet</a>).</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">It is the developer ecosystems and <a href="http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html" target="_blank">digital content value chain partners</a> which have been driving the mobile internet service innovation in the era before smartphones, with feature phones (albeit smart as they were already then).</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(3) My First Internet, My First Email in emerging markets happened with Nokia (Ovi) feature phones</b></span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://en.wikipedia.org/wiki/Ovi_(Nokia)" target="_blank">Nokia Ovi services</a> which was launched 28 August 2008 (disclosure: <a href="http://www.linkedin.com/in/nelsonwee" target="_blank">I was managing the Nokia Ovi services for Southeast Asia then</a>), provided a number of emerging markets globally with their first Internet, and first email experience.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">A <b>suite of mobile internet services</b> - <i>contents and calendars sync, photo and video sharing, files sync across PC and mobile, maps and navigation, mobile music, mobile social gaming and mobile apps downloads (sound familiar?)</i> were made available already in those earlier years, to users of Nokia feature and Symbian phones (in those days, the <a href="http://en.wikipedia.org/wiki/Nokia_Nseries" target="_blank">N-series</a> (with Maps, Mobile TV services etc), <a href="http://en.wikipedia.org/wiki/Nokia_Eseries" target="_blank">E-series</a> (Push email, mobile device management and PIM sync services) as well as the <a href="http://myovi.blogspot.sg/2010/11/why-nokia-communicator-was-loved-in.html" target="_blank">iconic Nokia Communicator</a> were the smartphones).</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://en.wikipedia.org/wiki/Nokia_Life_Tools" target="_blank">Nokia Life Tools</a>, a sms-based information subscription service for the emerging markets (China, India, Indonesia, Nigeria etc), with more than 95 million users to date, has provided agricultural, educational, healthcare and entertainment service offerings to Nokia feature phone users.</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(4) eBooks are thriving and growing with feature phones</b></span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In China, people have already been reading ebooks on their mobile phones and now increasingly on low-cost tablets (more than 75% feature phones - </span><a href="http://www.kpcb.com/insights/2012-internet-trends-update" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Mary Meeker's Dec 2012 Internet Trends report</a><span style="font-family: Arial, Helvetica, sans-serif;">) with a </span><a href="http://paidcontent.org/2012/06/12/what-will-the-global-e-book-market-look-like-by-2016/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">market size of about $90 million (PwC data)</a><span style="font-family: Arial, Helvetica, sans-serif;">. Anecdotally, this figure could well be worth more than $300 million, given China consumers subscribe to ebook stories on </span><span style="font-family: Arial, Helvetica, sans-serif;">sms and mms packages on their mobile - given </span><span style="font-family: Arial, Helvetica, sans-serif;">more than 75% are feature phone users - </span><a href="http://www.kpcb.com/insights/2012-internet-trends-update" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Mary Meeker's Dec 2012 Internet Trends report</a><span style="font-family: Arial, Helvetica, sans-serif;">).</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;">
<b>(5) Social chat messaging is also gaining support and growing via feature phones</b></span></div>
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Nimbuzz who has 120 million users today, largely in India and Middle East, <a href="http://www.trutower.com/2013/02/01/nimbuzz-singapore-expansion-telco-agreement/" target="_blank">is expanding into Singapore, Indonesia and other Southeast Asia markets</a> with its social chat supporting feature phones and smartphones, through partnerships with mobile operators.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://venturenews-hnishikawa.blogspot.sg/2013/02/line-partners-with-nokia-accelerating.html" target="_blank">NHN Japan is partnering with Nokia</a> to push their Naver Line social chat service to the next 200 million in 2013, via Nokia's best selling Asha feature phones line-up.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(6) Cloud will enable "smart" feature phones</b></span></div>
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<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.binu.com/" target="_blank">biNu is Your Smartphone in the Cloud cloud-based software platform</a> that delivers popular internet services and digital content fast and with low bandwidth for an efficient mobile experience to both feature and smartphones. It is <a href="http://venturebeat.com/2012/08/15/feature-phones-binu-funding/" target="_blank">backed by Google Chairman Eric Schmidt's TomorrowVentures.</a></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In fact, through biNu, <a href="http://techcrunch.com/2013/03/19/binu-partners-with-harlequin/" target="_blank">romance publisher Harlequin (refer to first demo video below)</a> and <a href="http://www.binu.com/2012/03/worldreader-talks-about-delivering-books-on-mobile-using-binu/" target="_blank">Worldreader (refer to second video below)</a> will be offering eBooks through cloud-based eBook reader apps on feature phones who are now made "smart" by the biNu efficient cloud-based service platform. </span></li>
</ul>
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/tkNiBy15N0o" width="560"></iframe></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Well, 2 more areas to look out at for feature phones are in <b>mobile social gaming with <a href="http://en.wikipedia.org/wiki/Mig33" target="_blank">Migg33</a></b> (huge in Indonesia, South Africa etc) and <b>mobile advertising</b> (<a href="http://www.bdlive.co.za/business/media/2013/02/22/africa-is-next-major-mobile-advertising-market-says-buzzcity" target="_blank">Buzzcity</a>).</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>Are you convinced yet on the why feature phones today still need some loving attention if businesses are looking to grow and expand their mobile internet business globally?</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Let's engage,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://plus.google.com/112350902488767379501/posts" target="_blank">Nelson Wee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">LinkedIn Profile: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Slideshare: <a href="http://www.slideshare.com/nelsonwee">http://www.slideshare.com/nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Twitter: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a></span><br />
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Photo credit: <a href="http://www.flickr.com/photos/vernieman/7783043290/">vernieman</a> / <a href="http://foter.com/">Foter.com</a> / <a href="http://creativecommons.org/licenses/by/2.0/">CC BY</a>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com1tag:blogger.com,1999:blog-2384863181936210990.post-20125123190646455352013-03-03T18:54:00.002+08:002013-03-18T09:46:21.300+08:004 More Hot Trends to watch for in 2013<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html" target="_blank">In my last post, I talked about the following 4 Hot Trends to watch for in 2013</a> ... </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK9IyyAHxnQNa1bfIA3JWDfLXeAmAI7YwhKbb3gkKM9SOacbDbhFwFwVPI5U_lkggQOJ_aKykNqflUj-vCN2klNAt7jaeWNObF8RWJjIcolyOju0bOTHR66iMAN-GgrEVn85Nnn3zpzMBv/s1600/isru11-mobile-internet-technology-has-transformed-our-world_l.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK9IyyAHxnQNa1bfIA3JWDfLXeAmAI7YwhKbb3gkKM9SOacbDbhFwFwVPI5U_lkggQOJ_aKykNqflUj-vCN2klNAt7jaeWNObF8RWJjIcolyOju0bOTHR66iMAN-GgrEVn85Nnn3zpzMBv/s200/isru11-mobile-internet-technology-has-transformed-our-world_l.jpg" width="200" /></a><span style="font-family: Arial, Helvetica, sans-serif;"><b>(1) Tablets will rule with Smart Tabs, Mass Tabs, Phablets</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b>
<b>(2) Content and merchandise everywhere</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b>
<b>(3) Apps with niche communities thrive</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b>
(<b>4) Communication made richer via mobile social</b></span><br />
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<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Arial, Helvetica, sans-serif;">
<span style="color: blue; font-size: large;"><b>Here are 4 more trends in 2013 to look out for:</b></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>(5) Connecting the last mile to spur innovation</b></span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In a previous post <a href="http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html" target="_blank">"5 pillars of digital content internet business"</a>, the fifth pillar in the <a href="http://www.slideshare.net/nelsonwee/digital-content-value-chain-analysis" target="_blank">digital content value chain</a> is <b>fulfilment</b> - the last mile connection to the consumer in terms of actually delivering the content and the associated analytics behind the transactions.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">However, there are inherent issues in the mobile network congestion in the mobile operators' networks, increasingly in a number of markets like <a href="http://au.ibtimes.com/articles/411444/20121205/telstra-3g-customers-complain-network-congestion-melbourne.htm#.UTMGVaUeZM4" target="_blank">Australia</a>, <a href="http://www.zdnet.com/sg/poor-network-experiences-put-spore-telcos-under-pressure-7000009122/" target="_blank">Singapore</a> etc. With growing consumer dissatisfaction, content and service providers will be faced with huge barriers caused by on-going user experience, consumer adoption of their services, and growing their businesses.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">So, it is not surprising to see </span><a href="http://en.wikipedia.org/wiki/Mobile_data_offloading" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">offload of mobile data traffic to Wifi</a><span style="font-family: Arial, Helvetica, sans-serif;"> from smartphones and tablets. </span><a href="http://gigaom.com/2013/02/09/is-cisco-stacking-the-deck-with-its-mobile-data-numbers/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">In the US according to Cisco forecast</a><span style="font-family: Arial, Helvetica, sans-serif;">, mobile data traffic offload to Wifi have grown from 21% in 2010 to almost 50% in 2011.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">So, whilst there are challenges in the market forces, it is encouraging to see Government initiatives to encourage mobile data offload to wifi in the <a href="http://www.washingtonpost.com/business/technology/tech-telecom-giants-take-sides-as-fcc-proposes-large-public-wifi-networks/2013/02/03/eb27d3e0-698b-11e2-ada3-d86a4806d5ee_print.html" target="_blank">US</a> (policy to encourage innovation) and <a href="http://thestar.com.my/metro/story.asp?file=/2012/1/9/central/10210201&sec=central" target="_blank">Malaysia</a> (policy on Wifi coverage in Kuala Lumpur shopping malls).</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Watch out also for innovative startups like <a href="https://yourkarma.com/" target="_blank">yourkarma</a> riding on this wave to better serve the <a href="http://myovi.blogspot.sg/2011/08/consumers-are-buying-time.html" target="_blank">disgruntled and time-starved digital consumer</a> who demand always on-the-go connectivity. </span></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>(6) BYOD + MDM comes to the Living Room</b></span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">With the <a href="http://myovi.blogspot.sg/2012/03/what-does-todays-cloud-mean-for.html" target="_blank">ubiquity of cloud driving the digital life of consumers</a>, BYOD is becoming commonplace everywhere - <a href="http://blogs.kqed.org/mindshift/tag/bring-your-own-device/" target="_blank">in schools</a>, <a href="http://www.cio.com/article/705880/The_Consumerization_of_IT_and_BYOD_Guide" target="_blank">in offices</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Given that multiple device ownership of laptops, tablets, smartphones are becoming commonplace, <a href="http://www.reuters.com/article/2013/01/10/ces-secondscreen-idUSL1E9C4BFD20130110" target="_blank">use of tablets and smartphones for interactive second screen viewing</a> and <a href="http://www.adotas.com/2013/01/smart-tv-trends-in-2013/" target="_blank">SmartTVs coming of age</a>, it would only be a matter of time when we see <a href="http://www.forbes.com/sites/tomkemp/2013/02/19/as-mobile-device-management-becomes-commoditized-whats-next-for-mdm/" target="_blank">MDM (Mobile Device Management)</a> <b>bringing end to end device management to the living rooms.</b></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Mobile device management companies will need to cater not only to the device settings, but soon also with the <b>digital rights of contents to the different screens and context of delivery and consumption</b>.</span></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>(7) With </b><b>SoLoMo, comes LOY</b></span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">"Social", "Location" and "Mobile" trends aka SoLoMo, are growing on both sides of the equation from <a href="http://myovi.blogspot.sg/2011/09/opportunities-in-location-based.html" target="_blank">demand (consumers) to supply (market players in ecosystem)</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">With growth in SoLoMo, loyalty and retention of these digital consumers are now being looked into by a number of market players like <a href="http://gamemaki.com/index" target="_blank">GameMaki</a> (offers fun gamification for retailers), <a href="http://www.getperx.com/" target="_blank">Perx</a> (all-in-one loyalty program in your mobile), <a href="http://www.gimmieworld.com/" target="_blank">Gimmie</a> (enable engagement and loyalty in apps through gamifying rewards).</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In Korea, <a href="http://www.mobileinkorea.com/tag/Gifticon" target="_blank">Gifticon</a> (mobile gift voucher) and <a href="http://www.corfire.com/case-studies/okcashbag-case-study.php" target="_blank">OKcashbag</a> (all-in-one smart wallet for loyalty points across many brands and retailers) have been growing from strength to strength for more than 6 years and more than 10 years respectively. (declaration here: I am currently employed in <a href="http://www.slideshare.net/nelsonwee/sk-planet-introduction-20130215-brief" target="_blank">SK planet, heading the Southeast Asia operations)</a></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Next, what with <a href="http://www.hardwarezone.com.sg/tech-news-indoor-google-maps-android-now-available-singapore" target="_blank">Google with its indoor maps</a> and upcoming <a href="http://en.wikipedia.org/wiki/Project_Glass" target="_blank">Google Glasses</a>, and <a href="http://conversations.nokia.com/2012/07/16/nokia-leads-the-way-with-indoor-mapping/" target="_blank">Nokia with its indoor maps</a> and <a href="http://allthingsd.com/20121113/nokia-maps-a-course-for-its-location-business-unveils-here-cloud-service/" target="_blank">City Lens Augmented Reality offerings</a> increasing their respective coverage in indoor maps and contextual recommendations, and <a href="http://y-find.com/" target="_blank">Singapore companies like YFind</a> providing accurate indoor location and data collection, we will see a <b>converged focus of SoLoMo with LOYALTY</b>.</span></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>(8) Health and happiness of consumers</b></span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Curation is important.</b> In the year ahead, tomorrow's consumers will grow more demanding with the increasing deluge of media and communication coming right at them.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Careful attention and respect needs to be paid to <b>permission-based data collection</b> and profiling of consumers, taking note and balancing with their privacy needs.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Also to note, a <a href="http://leaderswest.com/2013/02/22/study-suggests-that-two-thirds-of-consumers-now-expect-social-care/" target="_blank">study suggests that 66% of consumers now expect customer care</a> via social media, aka social care and so businesses will need to take ownership and drive omni-channel marketing into this area to achieve customer happiness.</span></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif;">In summary, <b><span style="color: blue;">2013 will portend new, innovative, challenging and potentially game-changing market plays from the following 8 hot trends</span></b>.</span><br />
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;">multiple devices and bigger viewing real estates, </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">to content and merchandise, </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">to apps offering windows to various/niche social communities, </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">to richer forms of interactive communication and messaging,</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">to connecting the last mile and help drive consumption,</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">to MDM in the living room,</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">to the focused convergence of SoLoMoLOY,</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">and finally for the market need of businesses today in accounting for the health and happiness of their consumers.</span></li>
</ol>
<br />
<b><span style="color: blue;"><span style="font-family: Arial, Helvetica, sans-serif;">What are your views on these hot trends in 2013? </span></span></b><br />
<b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><br /></span></b>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><b><u>Here are the reference links for this post for your reference:</u> </b></span><br />
<ol>
<li><a href="http://www.blogger.com/Telstra%203G%20Customers%20Complain%20Network%20Congestion%20in%20Melbourne%20-%20See%20more%20at:%20http://au.ibtimes.com/articles/411444/20121205/telstra-3g-customers-complain-network-congestion-melbourne.htm#.UTMl6KUeZM5" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Telstra 3G customers complain about network congestion in Melbourne</span></a></li>
<li><a href="http://www.zdnet.com/sg/poor-network-experiences-put-spore-telcos-under-pressure-7000009122/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Poor network experiences put Singapore Telcos under pressure</span></a></li>
<li><a href="http://gigaom.com/2013/02/09/is-cisco-stacking-the-deck-with-its-mobile-data-numbers/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Is Cisco stacking the deck with its mobile data numbers?</span></a></li>
<li><a href="http://www.washingtonpost.com/business/technology/tech-telecom-giants-take-sides-as-fcc-proposes-large-public-wifi-networks/2013/02/03/eb27d3e0-698b-11e2-ada3-d86a4806d5ee_print.html" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">In the US, tech, telecom giants take sides as FCC proposes large public WiFi networks</span></a></li>
<li><span style="background-color: white; color: #333333; line-height: 21px;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.freedomhouse.org/report/freedom-net/2012/malaysia#_ftn2" target="_blank">Malaysia government internet and mobile phone access policies</a> </span></span></li>
<li><span style="background-color: white; color: black; font-family: Arial, Helvetica, sans-serif; line-height: 19px; text-align: justify;"><a href="http://thestar.com.my/metro/story.asp?file=/2012/1/9/central/10210201&sec=central" target="_blank">Kuala Lumpur’s municipal government introduced a new policy to require businesses (occupying more than 120sq m floor space) acquiring a food and beverage license to provide free or low cost WiFi service.</a></span></li>
<li><span style="background-color: white; color: #333333; line-height: 21px;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.slideshare.net/nelsonwee/location-based-services-market-trends-amp-value-chain" target="_blank">Location-based services market trends and value chain</a></span></span></li>
<li><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; line-height: 21px;"><a href="http://www.corfire.com/case-studies/okcashbag-case-study.php">OKCashbag Case Study</a></span></li>
<li><span style="background-color: white; color: #333333; line-height: 21px;"><a href="http://sgentrepreneurs.com/2012/06/18/indoor-gps-company-yfind-raises-us1-18m-from-innosight-and-walden/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Indoor GPS Singapore company, YFind</span></a></span></li>
<li><b style="background-color: white;"><a href="http://leaderswest.com/2013/02/22/study-suggests-that-two-thirds-of-consumers-now-expect-social-care/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Study suggests that two-thirds of consumers now expect social care</span></a></b></li>
</ol>
</div>
Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-31245451601013680972013-02-18T18:19:00.001+08:002013-03-03T19:00:40.437+08:00Why is Southeast Asia evolving to be a hotbed for Mobile Internet Innovation?<span style="font-family: Arial, Helvetica, sans-serif;">Welcoming 2013 into Southeast Asia came amidst an increasing energy and momentum in how the <b>mobile social internet market landscape</b> is evolving into a <b>hotbed for innovation</b>. In fact, the </span><a href="http://thenextweb.com/asia/2013/01/03/2013-in-southeast-asia/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Jan 3 2013 NextWeb article </a><span style="font-family: Arial, Helvetica, sans-serif;">laid out further credence to these exciting times for tech start-ups in the melting pot of rich cultures and opportunities abound in this region.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">In my last post <a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html" target="_blank">"4 Hot Trends to watch in 2013"</a>, I talked about ... </span><br />
<br />
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Tablets will rule with Smart Tabs, Mass Tabs, Phablets</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Content and merchandise everywhere</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Apps with niche communities thrive</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Communication made richer via mobile social</span></li>
</ol>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;">In the Southeast Asia markets, the above market trends are either amplified or growing very quickly. Have a look at the <b><u>3 following observations</u></b>.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.slideshare.net/nelsonwee/southeast-asia-mobile-internet-market-landscape-nelson-wee-updated-2013" target="_blank"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr25WxJRPxKwPeQzhGfz2nMbRe0Zp-BeGbmAbSqJG6PPfUk7bcF2-NQDXzNNKC732bjv-tTCifHFHpHU2Q_tS5p8_uI50zzc9DZvgpCFUEwBUQrFHxtP3Us25LdHISzRa2r1NHOr2xIPDC/s400/SEA+Internet+Market+Landscape+Update+2013.jpg" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>(1) Southeast Asia market landscape update highlights the huge addressable base and growth (<a href="http://www.slideshare.net/nelsonwee/southeast-asia-mobile-internet-market-landscape-nelson-wee-updated-2013" target="_blank">updated recently</a> - see above for snapshot)</b></span></div>
<div>
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">With a <b>550 million population</b>, and <b>more than 630 million mobile lines</b> activated.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>More than 120 million smartphone subscribers</b>, and rapidly growing.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Huge base of highly social consumers at <b>126 million Facebook users</b>, probably more than 50% accessing from their smartphones or feature phones while on the go.</span></li>
</ul>
</div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.slideshare.net/nelsonwee/southeast-asia-mobile-internet-market-landscape-nelson-wee-updated-2013" target="_blank"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgabJCvwUNtP_1czUmD5rOuUg40Iz6quyVqhHnqYHUDqPxUDuchxwyMYNZ1gxOmPrHnE3AoVaGzuvlGaoHE7pqV67xOQlV9wtC9K_9U-roAZ4F2TIKRRmxaJYL7e1vzReiwce9ZnpM78Tjl/s400/Most+popular+online+and+mobile+internet+activities+in+SEA.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<b><span style="color: blue; font-family: Arial, Helvetica, sans-serif;">(2) Daily habits (email, reading news, chat etc) are increasingly embraced here in Southeast Asia markets.</span></b><br />
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Marissa Mayer, ex-Googler, current Yahoo CEO, talks about Yahoo's focus on cultivating and innovating upon the <a href="http://blogs.wsj.com/digits/2013/02/12/we-just-got-a-glimpse-into-marissa-mayers-future-of-content/" target="_blank">daily habits of consumers</a> with Yahoo's assets and experience.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">From the attached chart from the <b>Nielsen "The Evolving Media Habits, Lifestyles and Attitudes of Southeast Asian Consumers" June 2011 report</b>, you can see how these daily habits are in fact already increasingly embraced in the Southeast Asia markets here.</span></li>
</ul>
</div>
<div>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>(3) Ecosystem stimuli from crowdfunding platforms, accelerator programs, market entry consultancies, startup ignition outreach players</b></span></div>
<div>
<br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Southeast Asia startup scene has been inundated especially in the recent 12 months with additional varied options of funding (<a href="https://www.crowdonomic.com/" target="_blank">Crowdonomic</a>), support with market entry development (<a href="http://accelerasia.com/" target="_blank">Accelerasia</a>), acceleration camps (<a href="http://jfdi.asia/" target="_blank">JDFI Asia</a>), and startup ignition outreach programs (<a href="http://e27.co/" target="_blank">e27</a>, <a href="http://www.techinasia.com/" target="_blank">TechinAsia</a>).</span></li>
</ul>
<br />
<span style="color: purple; font-family: Arial, Helvetica, sans-serif;"><i><b>What have your observations been for the Southeast Asia markets for the mobile internet?</b></i></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Let's engage.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Best regards,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Nelson</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Profile: <a href="http://www.linkedin.com/in/nelsonwee" target="_blank">Nelson Wee's LinkedIn Page</a></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Slideshare (more materials): <a href="http://www.slideshare.com/nelsonwee" target="_blank">Nelson Wee's Slideshare</a></span><br />
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<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="color: blue; font-family: Arial, Helvetica, sans-serif;"><b>More references for your reading:</b></span><br />
<br />
<ol>
<li><a href="http://thenextweb.com/asia/2013/01/03/2013-in-southeast-asia/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Why Southeast Asia is the World's most exciting region for startups and tech in 2013</span></a></li>
<li><a href="http://accelerasia.com/south-east-asia-the-most-exciting-region-for-startups-in-2013/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">South East Asia - the most exciting region for startups in 2013</span></a></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.slideshare.net/nelsonwee/southeast-asia-mobile-internet-market-landscape-nelson-wee-updated-2013" target="_blank">Southeast Asia Mobile Internet Market Landscape</a></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.slideshare.net/actionstartup/the-digital-media-and-habits-attitudes-of-south-east-asian-consumers" target="_blank">The Digital Media and Habits Attitudes of Southeast Asian consumers</a> </span></li>
<li><a href="http://myovi.blogspot.sg/2012/12/4-hot-trends-to-watch-in-2013.html" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">4 Hot Trends to Watch in 2013</span></a></li>
<li><a href="http://www.slideshare.net/nelsonwee/southeast-asia-market-sizing" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Southeast Asia Market Sizing for Internet Commerce</span></a></li>
</ol>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-14390467155961129022012-12-31T18:11:00.002+08:002013-02-27T09:32:28.732+08:004 Hot Trends to watch in 2013<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWfyhsfNqWc1ncd3HT1UGMEbmLaQJrEzwN1pV_JuF3_urHSuN6Uu4qldRPCBQtNrXe-2c8WVEpwAfNyHrLbPVagwew7JdWA1yxAfsME3UF1gIrnVMg27FQe8Th8qD3qWe0KzB2whwmvD6S/s1600/stock-illustration-20420820-friends-and-social-connections-with-globe.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWfyhsfNqWc1ncd3HT1UGMEbmLaQJrEzwN1pV_JuF3_urHSuN6Uu4qldRPCBQtNrXe-2c8WVEpwAfNyHrLbPVagwew7JdWA1yxAfsME3UF1gIrnVMg27FQe8Th8qD3qWe0KzB2whwmvD6S/s1600/stock-illustration-20420820-friends-and-social-connections-with-globe.jpg" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;">Looking back 2012, lots have certainly transpassed. It was incidentally around the same time last year when I penned <a href="http://myovi.blogspot.sg/2011/12/5-trends-in-2012.html" target="_blank">"5 Hot Trends to watch in 2012"</a>. In 2012, <a href="http://myovi.blogspot.sg/2012/03/what-does-todays-cloud-mean-for.html" target="_blank"><b>cloud</b></a>, <a href="http://myovi.blogspot.sg/2012/09/how-apps-can-help-build-up-your-social.html" target="_blank"><b>social</b></a> and <b><a href="http://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.html" target="_blank">mobility</a></b> drove the <b>feverish growth in the ecosystem</b> from startups, incubators, investors, system integrators, enterprises, brands etc, as well as choice and</span><span style="font-family: Arial, Helvetica, sans-serif;"> consumption changes in consumer behaviour. </span><br />
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: large;">With <b>2013</b>, we could see the promise and potential in the following <b>themes</b>:</span><br />
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<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Everything gets <b>smarter</b>, more <b>fun</b> and <b>unstructured</b>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Devices help consumers with<b> recommendations</b> to content and merchandise.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Cloud enable</b> content and data transport, storage and backup to different devices everywhere.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Consumer loyalty</b> will be driven across <b>multiple experiences</b>.</span></li>
</ol>
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<span style="color: blue; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b style="background-color: white;">How would the above factor out in terms of possible trends? Here is part 1 of the view from Nelson Wee :-)</b></span><br />
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<h2>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>(1) Tablets will rule with Smart Tabs, Mass Tabs, Phablets</b></span></h2>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Tablets</b> and its hybrid convertibles <a href="http://en.wikipedia.org/wiki/Phablet" target="_blank"><b>phablets</b> (large 5" to 7" screen touchscreen devices)</a> will get smarter, cheaper and <a href="http://www.informationweek.com/mobility/smart-phones/tablet-and-phablet-use-rises-steadily/240001040" target="_blank">made available en-masse</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In my earlier post <a href="http://myovi.blogspot.sg/2012/12/why-are-there-huge-opportunities-in.html" target="_blank">"why are there huge opportunities in Connecting People through Mobile Social Messaging"</a>, I brought up <a href="http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update" target="_blank">Mary Meeker's 2012 year end internet trends presentation</a> which pointed out the <b>high internet user adds especially in the emerging markets</b> <b>(i.e. Indonesia, Philippines, Vietnam)</b>. I also wrote about this in an earlier post <a href="http://myovi.blogspot.sg/2010/10/doorway-to-mobile-internet-opens-in.html" target="_blank">"Doorway to the Mobile Internet opens in Southeast Asia, a high growth market in the making"</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Increasingly Asian mobile consumers value larger screens to <a href="http://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.html" target="_blank">consume mobile content</a>, <a href="http://www.nielsen.com/content/dam/corporate/au/en/reports/2012/changing-asian-media-landscape-feb2012.pdf" target="_blank">in parallel with TV watching</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In fact, <a href="http://www.trustedreviews.com/opinions/living-with-a-big-screen-phone" target="_blank">living with the larger screens in with phablets and tablets becomes addictive</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><i>And one more proof point, iPad mini and Samsung Note tablets have been out of stock in Singapore in the last couple of weeks apparently from the retail stores here I have heard!</i></span></li>
</ul>
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<h2>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>(2) Content and merchandise everywhere</b></span></h2>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">To match the <b>mobility and on-the-go lifestyles of consumers</b>, not only will <b>content need to be availed via multiple screens</b> (feature phones, smartphones, tablets, PCs, Smart TVs etc), <b>physical merchandise will be sold via mobile and bundled with digital content</b> - this being evident with <a href="http://www.aredconsult.com/kindle-fire-tablet/tag/jeff-bezos/" target="_blank">Amazon.com's foray into the tablet and mobile commerce market</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Whilst <b><a href="http://en.wikipedia.org/wiki/Digital_rights_management" target="_blank">digital rights management (aka DRM) technologies</a></b> are available today from the likes of companies like <a href="http://www.lotaris.com/" target="_blank">Lotaris</a>, the <a href="http://www.guardian.co.uk/books/2012/sep/07/ebook-price-fixing-judge-settlement" target="_blank">current on-going debate between eBooks and publishers</a> lends caution however to the business issues which need to be resolved along the <a href="http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html" target="_blank">content value chain</a>.</span></li>
</ul>
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<h2>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>(3) Apps with niche communities thrive</b></span></h2>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In an earlier post <a href="http://myovi.blogspot.sg/2012/10/3-key-themes-from-sparxup-2012-in.html" target="_blank">"Key themes from Sparxup 2012 in Jakarta"</a>, various apps based on niche focused communities (e.g. for backpackers, food recipes) are sprouting up and have the potential to continue to thrive together with the larger social media communities, Facebook.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://myovi.blogspot.sg/2012/03/why-do-kids-social-networks-offer-huge.html" target="_blank">Social networks around education and kids</a> via <a href="http://myovi.blogspot.sg/2012/01/introducing-edtech-market-opportunities.html" target="_blank">edtech technologies also have an opportunity to grow</a> in particular with the needs of parents and their concerns for their children's future. Content portals made relevant for kids like <a href="http://thewhiztimes.com/" target="_blank">WhizTimes</a> are also establishing their foothold to cater to this market.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Coupled with mobile and social technologies, <a href="http://myovi.blogspot.sg/2012/09/how-apps-can-help-build-up-your-social.html" target="_blank">niche communities can flourish in tandem</a>.</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;">(<b>4) Communication made richer via mobile social</b></span></h2>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">In my last post <a href="http://myovi.blogspot.sg/2012/12/why-are-there-huge-opportunities-in.html" target="_blank">"Why are there huge opportunities in Connecting People through Mobile Social Messaging"</a>, I highlighted the why and how hot the mobile social messaging market is developing globally, in particular <b>Southeast Asia</b>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><added ...="" momentum="">Additional industry momentum on such <a href="http://en.wikipedia.org/wiki/Rich_Communication_Services" target="_blank">Rich Communication Services</a> is also being orchestrated by a global program, marketed as "<a href="http://www.joynus.com/about/" target="_blank">Joyn</a>", and <a href="http://www.gsma.com/rcs/" target="_blank">project led by GSMA</a>, is increasingly deployed to more operators to enable inter-operator instant messaging or chat, video sharing and file transfers.</added></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Consumers are looking for <b>quick and easy sharing of their media</b> (photos, videos, text etc) with their circles of friends and extended networks, depending on their context.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Stay tuned to how the various <b>mobile social messaging players evolve their solution platform offerings (e.g. mobile social games, themes, ancillary apps, merchandise)</b> to ensure frequent <b>engagement</b> and <b>viral acquisition</b>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Here is <a href="http://www.tictocplus.com/" target="_blank">Tictocplus</a> - an example of a mobile social messaging platform service for quick and easy sharing of your photos and videos in your chats with your friends (disclosure: <a href="http://www.tictocplus.com/" target="_blank">Tictocplus</a> is from <a href="http://www.skplanet.com/eng" target="_blank">SK planet</a>, where I am at currently).</span></li>
</ul>
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/wwguaQ6kV-Q" width="560"></iframe><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Here are my initial take on<b><span style="color: blue;"> 4 hot trends I see coming for 2013.</span></b></span><br />
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<span style="color: purple; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>What are your thoughts on 2013 hot trends?</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Talk soon,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Nelson Wee</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">twitter: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">my profile: <a href="http://www.linkedin.com/nelsonwee">http://www.linkedin.com/nelsonwee</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b><u>More reference links for your read:</u></b></span><br />
<ol>
<li><a href="http://technologyx.com/news/five-trends-to-look-out-for-at-ces-2013/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">What 5 trends to look out for at CES 2013</span></a></li>
<li><a href="http://www.menzmag.com/luxury-living/tech-gadgets/most-anticipated-tech-gadgets-for-2013/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Most anticipated tech gadgets for 2013</span></a></li>
<li><a href="http://www.techradar.com/news/world-of-tech/10-tech-trends-to-watch-for-in-2013-1117807" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">10 Tech Trends to watch for in 2013</span></a></li>
<li><a href="http://www.theglobeandmail.com/report-on-business/careers/management/10-marketing-trends-to-watch-for-in-2013/article6646330/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">10 Marketing Trends to watch for in 2013</span></a></li>
<li><a href="http://www.bangkokpost.com/business/economics/328412/arip-identifies-top-five-trends-to-watch-in-2013" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Arip identifies top 5 trends to watch in 2013</span></a></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://news.cnet.com/8301-1023_3-57559088-93/twitter-five-predictions-for-2013/" target="_blank">5 predictions for Twitter in 2013</a></span></li>
<li><a href="http://www.trustedreviews.com/opinions/living-with-a-big-screen-phone" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Living with a big screen phone</span></a></li>
</ol>
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-38748677037279310422012-12-09T22:17:00.001+08:002013-02-27T09:32:52.820+08:00Why are there huge opportunities in Connecting People through Mobile Social Messaging?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyeVLu368aHgmF40SJXim-LnwROc7pfun3yKNByeyAQc2m9GEBY9-CWM8WkDmTCwHw_WnaBYCj9ZeIgSejA7xfW9o8QnealgsQuryGMY_Tlz86kcxcipXU1F9te-jjwKysSiVYVLVw82NH/s1600/fusing+hand+shake.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyeVLu368aHgmF40SJXim-LnwROc7pfun3yKNByeyAQc2m9GEBY9-CWM8WkDmTCwHw_WnaBYCj9ZeIgSejA7xfW9o8QnealgsQuryGMY_Tlz86kcxcipXU1F9te-jjwKysSiVYVLVw82NH/s320/fusing+hand+shake.jpg" width="320" /></a></div>
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<span style="color: blue; font-size: large;"><i>Closing off 2012 soon - how time flies in today's increasingly mobile and social world!</i></span><br />
<a href="http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update" target="_blank">Mary Meeker recent year end presentation of 2012 internet trends at Stanford</a> offered further insights on the insurmountable momentum <b>our world is going mobile</b> and how <b>we are always-on in connecting with one another via social networks</b>.<br />
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<b><span style="color: blue;">3 key points struck home ...</span></b><br />
<ol>
<li><b><span style="color: blue;">Emerging markets are driving the 8% year on year growth of internet users</span></b> from 2008 to 2012.</li>
<li><b><span style="color: blue;">Indonesia (#3), Philippines (#7) and Vietnam (#15</span>)</b> rank amongst the top 15 globally in terms of internet user adds.</li>
<li>In Q4'12, <span style="color: blue;"><b>Indonesia (#8), Philippines (#17), Thailand (#19), Malaysia (#21</b>)</span> rank amongst the top 30 globally in terms of smartphone subscribers.</li>
</ol>
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<span style="font-family: 굴림; font-size: 12pt;">Globally, we have also witnessed the growing trend of consumers all around consuming content (news, photos and videos etc) online and increasingly on mobile. </span><b style="font-family: 굴림; font-size: 12pt;">Sharing the content they consume from the social networks, online portals and discussion forums is becoming a reflex action</b><span style="font-family: 굴림; font-size: 12pt;"> due to our need to share and connect (and what better now with mobile technology facilitating the the content sharing).</span><br />
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The <b>"Mobile messaging trends" presentation from CapGemini consulting</b> (see below attached) provide further evidence on how our mobile consumers are transiting from SMS to <b>Facebook chat</b> and <b>Whatsapp instant messaging applications</b> (IM apps).<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="mozallowfullscreen" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/13116899" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="webkitallowfullscreen" width="427"> </iframe> <br />
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<strong> <a href="http://www.slideshare.net/patricksteemers/mobile-messaging-trends-capgemini-consulting-13116899" target="_blank" title="Mobile messaging trends capgemini consulting">Mobile messaging trends capgemini consulting</a> </strong> from <strong><a href="http://www.slideshare.net/patricksteemers" target="_blank">Patrick Steemers</a></strong> </div>
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In Southeast Asia, the market is growing to become a hotbed for <b>mobile social communicator services (read below on the Southeast Asia market landscape)</b>. While today largely driven by WhatsApp and mobile Facebook chat users, the market is attracting a number of other players like KakaoTalk, WeChat, Naver Line etc.<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" mozallowfullscreen="mozallowfullscreen" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/14919831" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="webkitallowfullscreen" width="427"> </iframe><br />
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<strong> <a href="http://www.slideshare.net/nelsonwee/southeast-asia-mobile-internet-market-landscape-a-nelson-wee-view" target="_blank" title="Southeast Asia Mobile Internet Market Landscape - a Nelson Wee view">Southeast Asia Mobile Internet Market Landscape - a Nelson Wee view</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> <br />
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With the growing demand in connecting with people in today's on-the-go economy, more and more, we will continue to see <b>innovation in new players with fresh and quicker ways to discover and share your favourite media contents in your mobile chats with friends</b>. I leave you now with a new <a href="http://www.tictocplus.com/" target="_blank">mobile social messenger TicTocPlus from SK planet</a> (now available for iOS and Android smartphones - disclosure: I am currently at SK planet Southeast Asia). <b><span style="color: blue;">Have fun and do feel free to offer your open feedback~</span></b><br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/kgr7rGsKikU" width="560"></iframe><br />
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Talk soon~<br />
<a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a><br />
read more about my profile: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a><br />
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Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0Singapore1.352083 103.8198361.098096 103.503979 1.6060699999999999 104.13569299999999tag:blogger.com,1999:blog-2384863181936210990.post-90851027452830796222012-10-07T21:17:00.000+08:002014-07-11T08:20:44.543+08:003 Key Themes from Sparxup 2012 in JakartaI visited Indonesia recently for the <a href="http://www.sparxup.com/2012/" target="_blank">Sparxup 2012 event in Jakarta</a>. There was a hackathon in day 1, followed by presentations and panels in the next 2 days. As always, it was refreshing to engage and listen in to ideas from the market - most of the presenters and the booth participants were from Indonesia though there were representations from Japan and Singapore as well.<br />
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Amidst the vibrant energies and furious presentations, I came back with the following <b>3 common themes from Sparxup 2012</b>.<br />
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<h2>
1. Community can thrive in local tribes with common passions</h2>
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In my previous posts, I had discussed about <a href="http://myovi.blogspot.sg/2012/09/how-apps-can-help-build-up-your-social.html" target="_blank">how apps continue to act as outposts for communities of common passions</a>. Apps like <a href="http://www.dishpal.com/" target="_blank">DishPal for food lovers sharing recipes in virtual potluck parties</a>, and <a href="http://itunes.apple.com/us/app/styletag-fashion-sns/id483556687?mt=8" target="_blank">StyleTag for street fashion trend spotting</a> target specific vertical communities and the specific <b>mobile routines</b> in their communities like sharing, enhancing and achievement oriented engagements. (declaration: DishPal and StyleTag are apps from <a href="http://www.skplanet.co.kr/eng" target="_blank">SK planet</a>, where I am now at)<br />
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In <b>Sparxup 2012</b>, communities and the development of which, in the local Indonesia market context, were very much represented by the respective passionate founders.<br />
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<a href="http://dapurmasak.com/" target="_blank">DapurMasak</a> featured a social network dedicated in making the cooking experience fun, both in the bid to preserve the traditional recipes of Indonesia as well as to develop and enrich further the recipes. "Recu" represented the "like" in this local food community. <a href="http://dapurmasak.com/" target="_blank">DapurMasak</a> community members further continue to share and enrich their recipes through "cooking" accomplishments on the social network. <a href="http://sg.news.yahoo.com/indonesian-social-cooking-network-dapurmasak-161038817.html" target="_blank">Read more here</a> on the gamification elements (cook points and badges) and monetization models (brand sponsorships in cooking challenges) in <a href="http://dapurmasak.com/" target="_blank">DapurMasak</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr9OJCEf4p7aWKuuCVUTJbNlYFp5RXLHiu8yiHqv1gBt-5uAfeExa6JBu9G2IT6XEN_6uQ7HOTgbM1-VnHEjWzpJPenAwKnsTLRhxQVIc5NOMtzKX4e3GEl9G3EjsqcrU-daXqbHvKm1kK/s1600/20121004_164620.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr9OJCEf4p7aWKuuCVUTJbNlYFp5RXLHiu8yiHqv1gBt-5uAfeExa6JBu9G2IT6XEN_6uQ7HOTgbM1-VnHEjWzpJPenAwKnsTLRhxQVIc5NOMtzKX4e3GEl9G3EjsqcrU-daXqbHvKm1kK/s320/20121004_164620.jpg" height="240" width="320" /></a></div>
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Another community, <a href="http://trackpacking.com/">trackpacking.com</a> focused on <b>user generated content for backpackers</b>. Groups in this dedicated backpackers' community were identified as <b>"tribes"</b>. The use of <b>"track-in"</b> for a specific track submitted to this community, were highlighted by community members who have tried the specific track - <i><b>hence the validations by this niche social network on the contributors of backpacking tracks.</b></i> And by the way, <a href="http://id.linkedin.com/in/kurniawanajisaputra/en" target="_blank">this community was developed by one man, Kurniawan</a> - <b>simply amazing, what passion can drive!</b><br />
<br />
<h2>
</h2>
<h2>
2. Location holds context to everyday life's discovery</h2>
In my previous post, I looked at <a href="http://myovi.blogspot.sg/2011/09/opportunities-in-location-based.html" target="_blank">the opportunities in location-based mobile offerings</a>. And these are increasingly being mashed into various social contexts. In Sparxup, the <b>mobile routines</b> around location, like sharing location information, writing, reviewing and keeping digital memories and planning were highlighted by a number of startups.<br />
<br />
<b>Memories associated to each moment in your travels are precious</b> - this is the premise developers of a <b>travel diary</b>/<b>travelogger app</b> focused their energies around their offerings. This<b> travel diary app from StoreQ</b>, targeting bloggers, help log the travel diary entries with the help of <a href="http://www.bing.com/maps/" target="_blank">Bing Maps</a> and <a href="http://evernote.com/" target="_blank">Evernote</a>, as private notes in defined notebooks and are shareable to blogs, Facebook and Twitter public networks.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoUlTCcg7fgIjcSK1xdBysTKL78EblKZrDgTFJAXTX0fpatVSNCVWH7n1SFjC406xGJTEQ69p_97TrUddaLnrqP3gDH-122tl64DzTwR5sdtSS7DGFyj0qEYtmralII03U0OwVHnhS82bv/s1600/20121004_121738.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoUlTCcg7fgIjcSK1xdBysTKL78EblKZrDgTFJAXTX0fpatVSNCVWH7n1SFjC406xGJTEQ69p_97TrUddaLnrqP3gDH-122tl64DzTwR5sdtSS7DGFyj0qEYtmralII03U0OwVHnhS82bv/s320/20121004_121738.jpg" height="240" width="320" /></a></div>
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Another local travel in Indonesia, called <b>Baroo</b>, took care of trip planning app for holidays in Indonesia. Incidentally, this is <a href="http://www.getamap.net/maps/indonesia/indonesia_(general)/_baroo_goenoeng/" target="_blank">where Baroo is located in Indonesia</a> - yup the app was named after this place.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBvPFu6mqBikhwZ6KioG5ffmDonosB3QRKWME5hnjQeIxhp0eYF8wC8z_mfv7lS3oIbsa7OWfRhZPp-iDzttmVZ2SyHuq-XjLdRd2meLpgqlb8tlbghZ03Yx8w0ON73zLajjrkAWdM32wh/s1600/20121004_170710.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBvPFu6mqBikhwZ6KioG5ffmDonosB3QRKWME5hnjQeIxhp0eYF8wC8z_mfv7lS3oIbsa7OWfRhZPp-iDzttmVZ2SyHuq-XjLdRd2meLpgqlb8tlbghZ03Yx8w0ON73zLajjrkAWdM32wh/s320/20121004_170710.jpg" height="240" width="320" /></a></div>
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In terms of a different take and a wow user experience, I found <a href="http://www.harpoen.com/" target="_blank">Harpoen</a> refreshing. <a href="http://www.harpoen.com/" target="_blank">Harpoen</a> is all about making places social by enabling users to tagging and leaving your marks or "harps" at specific places you would like to leave your memory trails via digital messages. You could <a href="http://blogs.wsj.com/searealtime/2012/07/23/harpoen-wants-to-be-indonesia%E2%80%99s-next-big-tech-company/" target="_blank">read more about Harpoen here</a> (WSJ article) and <a href="http://www.techinasia.com/harpoen/" target="_blank">over here</a> (Techinasia article).<br />
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<h2>
</h2>
<h2>
3. E-commerce is growing in developing markets</h2>
With <b>more than 240 million people</b> living in Indonesia, <b>a growing middle class family with 20 million IDR monthly income to target</b>, while shopping malls are sprouting up in a number of new places, persistent traffic jams and huge geography of Indonesia <a href="http://sgentrepreneurs.com/2012/08/27/indonesias-e-commerce-market-only-0-7-usd-0-9b-of-total-retail-sales-dailysocial-report/" target="_blank">open up opportunities for e-commerce</a>.<br />
<br />
<b>Fashion goods, clothing</b> feature prominently on the agenda of e-commerce players in Indonesia as this forms the top category of goods purchased via e-commerce currently there, <a href="http://api.dailysocial.net/en/wp-content/uploads/2012/08/eCommerce-in-Indonesia.pdf" target="_blank">according to a report by DailySocial</a>. Whilst largely driven by users surfing from PCs and at home, this has not dampened the momentum in players going to market with their offerings.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixXfd38t9ss_6G7bm9XQsIHZRdWNTFoTbfVx-rL_NwXIZGfQp-qMkfpMg9nf2wuuI67t7VAw83FFZcg4AKc_7Souct5YO3JCqJqsODSkgABzDlI8kXVpS-ubWbByxVzGDVvAU04GYjPm1p/s1600/20121004_162426.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixXfd38t9ss_6G7bm9XQsIHZRdWNTFoTbfVx-rL_NwXIZGfQp-qMkfpMg9nf2wuuI67t7VAw83FFZcg4AKc_7Souct5YO3JCqJqsODSkgABzDlI8kXVpS-ubWbByxVzGDVvAU04GYjPm1p/s320/20121004_162426.jpg" height="240" width="320" /></a></div>
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Small startups like <a href="http://www.shoppingmagz.com/" target="_blank">shoppingmagz</a> who position themselves to be the first digital shop and lifestyle magazine in Indonesia, are standing tall against other new but more established e-commerce players like <a href="http://blibli.com/">blibli.com</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2dbjcEsnVQUMm-X85i0-GsRRq9G8_cdBmepd4pzbCzHwdKDEO7t7EH4FpYTD2q4tRpbPKNRlxvUW9HGTWa3l_lsi_lrbirFfgsy-g_CR7UyjvzUotsOd0FAfXqO6BqTijxcexNAxkKxJw/s1600/20121005_121202.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2dbjcEsnVQUMm-X85i0-GsRRq9G8_cdBmepd4pzbCzHwdKDEO7t7EH4FpYTD2q4tRpbPKNRlxvUW9HGTWa3l_lsi_lrbirFfgsy-g_CR7UyjvzUotsOd0FAfXqO6BqTijxcexNAxkKxJw/s320/20121005_121202.jpg" height="240" width="320" /></a></div>
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<a href="http://blibli.com/">Blibli.com</a> prides themselves in their quality of service and capability in delivering on their mantra of "anytime, anywhere shopping". Blibli.com aims to enable their time-poor consumers to lead less stressful lives by providing relevant lifestyle recommendations through their digital merchandising and deliver the products with easy click to buy payment options. The end to end level of service carries on to the convenient logistics fulfilment options and call centre customer service.<br />
<br />
Seeing the energies and passion from all the presentations, panel discussions and booth visits in Sparxup 2012, these simply reaffirm my previous posts where I was writing about how:<br />
<br />
<ul>
<li><a href="http://myovi.blogspot.sg/2010/10/doorway-to-mobile-internet-opens-in.html" target="_blank">internet growth of southeast asia through mobile</a></li>
<li><a href="http://myovi.blogspot.sg/2011/12/from-print-to-digital-evolution-of.html" target="_blank">the evolution from print to digital of retail circulars</a></li>
<li><a href="http://myovi.blogspot.sg/2011/09/how-are-eshopping-trends-shaping-market.html" target="_blank">how are eshopping trends shaping the market</a></li>
</ul>
<br />
are all leading to continual development and engagement in local or vertical communities, social conversations and the entry into commerce - these I alluded in <a href="http://myovi.blogspot.sg/2012/08/3-phase-strategy-in-digital-commerce.html" target="_blank">my previous post on "3 Phase Strategy in Digital Commerce"</a>.<br />
<br />
<b>What are your observations on the common themes in apps, social and commerce in Indonesia or Southeast Asia in general?</b><br />
<br />
Let's connect to discuss further.<br />
<br />
Talk soon~<br />
Nelson Wee<br />
profile: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a><br />
twitter: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com14tag:blogger.com,1999:blog-2384863181936210990.post-48618285536467631692012-09-23T20:32:00.001+08:002013-02-27T09:35:04.959+08:00How can Apps help build up your Social Currency?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_9sOPQkzEkv20bR69MRnWcjOec_EKiNjDsebdZ_QsRkZWk2Ok2y-h333MFlMaw7-MIyYoVsKdnQdni1aL2jxsb-zW78JhulPtKsy08-5rQXHaJzOq5ic-wCauh4iSP-7GIIa1SPkt_jJI/s1600/smartphones+and+apps+global+communication+network.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_9sOPQkzEkv20bR69MRnWcjOec_EKiNjDsebdZ_QsRkZWk2Ok2y-h333MFlMaw7-MIyYoVsKdnQdni1aL2jxsb-zW78JhulPtKsy08-5rQXHaJzOq5ic-wCauh4iSP-7GIIa1SPkt_jJI/s320/smartphones+and+apps+global+communication+network.jpg" width="303" /></a></div>
<br />
In my last post <a href="http://myovi.blogspot.sg/2012/08/3-phase-strategy-in-digital-commerce.html" target="_blank">"3 Phase Strategy in Digital Commerce"</a>, I brought up the potential ways in which:<br />
<div>
<ol>
<li><b>Apps</b> could act as <b>outposts</b> to consumers and <b>build up communities</b>.</li>
<li><b>Social</b> <b>messaging</b> platforms and <b>content marketing</b> could engage with your consumers.</li>
<li><b>Commerce</b> in general is bringing in the <b>social engagement and recommendations</b> to the online and mobile space as consumers are increasingly on-the-go and expect <b>value from differentiated offers</b>.</li>
</ol>
<div>
<a href="http://en.wikipedia.org/wiki/Social_currency" target="_blank">Wikipedia definition of social currency </a>for your business states that it constitutes the entirety of actual and potential resources which could arise from the presence of your business in social networks and communities - digital or offline.<br />
<br />
<b>So how do mobile apps come into the picture in helping to build up social currency for your business? </b><a href="http://myovi.blogspot.sg/2011/09/opportunities-in-location-based.html" target="_blank">Growth in on-the-go consumers</a> and <a href="http://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.html" target="_blank">mobile content consumption</a> are changing the ways in which consumers are putting their attention and mindshare on business and marketing news. In <a href="http://myovi.blogspot.sg/2010/07/5-key-app-insights-from-appsxchange.html" target="_blank">southeast asia markets, whilst largely feature phone driven</a>, smartphone growth are fast outstripping the growth of feature phones in the recent 2 years with the availability of low cost affordable smartphones. Internet access via low cost tablets and wifi enabled cafes are also helping the fuel internet access and content sharing. Have a look at my <b>initial take on the Southeast Asia mobile and internet market</b> (I will be updating this in another post) and you would see the potential reach of apps in Southeast Asia markets. <b><i>Should you look into getting a piece of this channel? Yes. Is it worth your while? YES!</i></b><br />
<br />
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/14078182" style="border: 1px solid rgb(204, 204, 204); margin-bottom: 5px;" width="427"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="http://www.slideshare.net/nelsonwee/southeast-asia-market-sizing" target="_blank" title="Southeast Asia Market Sizing for Internet Commerce">Southeast Asia Market Sizing for Internet Commerce</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
<br />
In developing the <b>app strategy for your business</b>, you would need to understand that in today's world of on-the-go consumers and pervasive mobile internet access, the market landscape for the consumption of business and marketing information is changing. No longer static in nature, there is a shift of information sharing and communication <b><i>from static documents in your PCs to browsers and now increasingly via apps in smartphones, tablets, feature phones and more upcoming screens.</i></b><br />
<br />
Here is a slide on <b>how mobile apps: </b><br />
<br />
<ul>
<li><b>could be used as experimental outposts to reach your consumers </b></li>
<li>to seed and incubate concept messaging, </li>
<li>and <b>build up specific vertical communities</b> for businesses. </li>
</ul>
Open declaration here: the apps <a href="http://www.dishpal.com/" target="_blank">DishPal</a>, <a href="http://stylet.ag/" target="_blank">StyleTag</a> and <a href="http://www.star-call.net/" target="_blank">StARCALL</a> are from SK Planet where I currently work in.<br />
<br />
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/14411304" style="border: 1px solid rgb(204, 204, 204); margin-bottom: 5px;" width="427"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="http://www.slideshare.net/nelsonwee/apps-build-communities" target="_blank" title="Apps build communities">Apps build communities</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
<br />
By <b>nurturing your communities</b>, engaging your users with the all-important relevant <b>content calendar</b>, you start to be able to mine and garner value for your business from your interactions with your consumers through the <b>profiling of your community users</b>.<br />
<br />
Referring back to my previous post on the the <a href="http://myovi.blogspot.sg/2012/08/3-phase-strategy-in-digital-commerce.html" target="_blank">3 phases in Digital Commerce</a>, the <b>social messaging platform</b> when coupled with <b>nurtured communities</b> and <b>consumer profiling from apps</b>, will grow richer with more <b>relevant consumer and business context</b>.<br />
<br />
Let's discuss further - in subsequent posts or <a href="http://www.linkedin.com/in/nelsonwee" target="_blank">reach me directly</a>.<br />
<br />
I look forward to hear from you.<br />
<br />
Nelson Wee<br />
LinkedIn Profile: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a><br />
Twitter: <a href="http://www.twitter.com/nelsonwee" target="_blank">@nelsonwee</a><br />
Slideshare: <a href="http://www.slideshare.com/nelsonwee">http://www.slideshare.com/nelsonwee</a> </div>
</div>
Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-40587401668538613662012-08-27T10:18:00.000+08:002013-02-27T09:35:34.403+08:003 Phase Strategy in Digital Commerce<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNY5WswdipgnSe7eXpJSuybyjVB0MVn5MvvNalpi1YfeSo7ikcNK7kBYUuE3ZeZLUgyQRoOSyzYjQw6ZhIm71xepydzVaNONZxhzOKHIoeTBaEgLl3WUqzJfsK4yqZeh0S0vRM72lCLuuv/s1600/digital+world.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNY5WswdipgnSe7eXpJSuybyjVB0MVn5MvvNalpi1YfeSo7ikcNK7kBYUuE3ZeZLUgyQRoOSyzYjQw6ZhIm71xepydzVaNONZxhzOKHIoeTBaEgLl3WUqzJfsK4yqZeh0S0vRM72lCLuuv/s1600/digital+world.jpg" /></a></div>
<br />
It's been quite some time since my last post on <a href="http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html" target="_blank">"5 Pillars in the Internet Content Business"</a>, where I was discussing the areas to look at from <b>content</b> to <b>advertising</b>, <b>access/browsing</b>, <b>payment</b>, and <b>fulfillment/monitoring</b>. I have been busy but I am back with a couple of ideas brewing in my head.<br />
<br />
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/14078146" style="border: 1px solid rgb(204, 204, 204); margin-bottom: 5px;" width="427"> </iframe> <br />
<div style="margin-bottom: 5px;">
<strong> <a href="http://www.slideshare.net/nelsonwee/3-phase-strategy-in-digital-commerce" target="_blank" title="3 Phase Strategy in Digital Commerce">3 Phase Strategy in Digital Commerce</a> </strong> from <strong><a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a></strong> </div>
<br />
Lately, I have been deliberating on what are the phases in which the various players in the markets are putting into play as they go-to-market in digital commerce. I came up with the following 3 phases which I would like to share and discuss with you - all comments most welcome to refine this further :-)<br />
<br />
<b>(1) Apps (& Content)</b><br />
<br />
<ul>
<li>Today we are seeing <a href="http://myovi.blogspot.sg/2012/03/what-does-todays-cloud-mean-for.html" target="_blank">apps and content ecosystems and symbiotic cross-platform partnerships</a> being put together to address the needs, routines and opportunities of the consumers' Digital Life.</li>
<li>The <a href="http://www.millwardbrown.com/Global/Blog/Post/2012-07-25/Who-will-win-the-digital-ecosystem-battle.aspx" target="_blank">battle of the ecosystems</a> is growing more rampant - Apple, Google are leading but Amazon, Microsoft are coming up with wave after wave of new hardware, content business models design and collaborations.</li>
<li>Why? Cos I figure Apps (& Content) provide excellent <b>outposts in the marketplace for the businesses</b>, in listening and understanding the consumers on how they engage with the apps and contents on their screens - smartphones, tablets, PCs or <a href="http://myovi.blogspot.sg/2010/07/5-key-app-insights-from-appsxchange.html" target="_blank">even your humble feature phones</a>.</li>
<li><a href="http://myovi.blogspot.sg/2011/09/how-content-consumption-is-going-mobile.html" target="_blank">Content consumption is going mobile</a> and across different screens and businesses need to experiment and learn from the <a href="http://myovi.blogspot.sg/2011/09/opportunities-in-location-based.html" target="_blank">changing habits of the on-the-go consumers</a>.</li>
</ul>
<br />
<br />
<b>(2) Social</b><br />
<br />
<ul>
<li>Today, we are also witness to the <b>battle of the social networks </b>- <a href="http://thechrisvossshow.com/google-facebook-twitter-feature-comparison-infographic/" target="_blank">Facebook, Twitter, and recently and Google+ giving the former 2 a good run.</a></li>
<li>Consumer fatigue in the above "traditional" social networks amongst especially the millennials are leading to exits from social networks like Facebook to micro-blogs like Tumblr and more rapid and engaging conversations through instant messaging.</li>
<li>And so, instant messaging is also turning social. And there are many players in the market - the popular <a href="http://www.whatsapp.com/" target="_blank">WhatsApp</a>, <a href="http://line.naver.jp/en/" target="_blank">Naver Line</a>, <a href="http://www.kakao.com/talk/en" target="_blank">KakaoTalk</a>, <a href="http://www.skplanet.co.kr/eng" target="_blank">SK planet TicToc fast mobile messenger</a> and more.</li>
<li>Tremendous opportunities abound to <b>engage communities from apps</b> drawn to the social messaging platforms, with a <b>relevant content marketing calendar</b>.</li>
</ul>
<br />
<br />
<b>(3) Commerce</b><br />
<br />
<ul>
<li>What we have been hearing like a broken record these days <a href="http://www.wired.co.uk/magazine/archive/2011/02/features/social-networks-drive-commerce?page=all" target="_blank">"Commerce is getting social"</a></li>
<li>Indeed by understanding the conversations taking place in social networks, microblogs, group boards etc, businesses would be able to discern patterns and profiles of consumer behaviours.</li>
<li>Not only will these <b>consumer analytics</b> help in the commerce of digital products but rather, end to end, with consumers buying time these days (ease of purchase key), businesses could look to explore <a href="http://myovi.blogspot.sg/2012/03/what-does-todays-cloud-mean-for.html" target="_blank">differentiated offers via transmedia connecting people to a new world of entertainmen</a>t (digital and physical merchandise).</li>
</ul>
<br />
Definitely non-prescriptive in the approach of how the above 3 phases "Apps-Social-Commerce" need to be deployed by businesses. It all boils down to sitting down and <b>understanding the markets businesses would like to play in digital commerce</b> and pursuing the<b> relevant game-planning</b>.<br />
<br />
<span style="background-color: white;"><span style="color: blue;"><b><i>What do you think about the above 3 phases in digital commerce? What have your strategies been for your businesses and markets you play in?</i></b></span></span><br />
<br />
Talk soon,<br />
Nelson Wee<br />
Catch me on<a href="http://www.twitter.com/nelsonwee" target="_blank"> Twitter @nelsonwee</a><br />
<a href="http://http//www.linkedin.com/in/nelsonwee" target="_blank">Look me up on LinkedIn</a>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-8328263038091160792012-05-06T16:41:00.002+08:002013-02-27T09:35:58.960+08:005 Pillars in the Digital Content Internet Business<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoVvrwWTnUj34UynBTLIL-aUj4MKgMET2PF5VwtIRuYAOL5TE9bHkgmVtAirj2egSlNks5nkXHJBQvvoZJrhxUmIp15-fznZiKAdtD-yqa8y-GgFI0oyHVtHCYb-4trcSoHGt97GVX0duw/s1600/World+of+Digital+Content.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" mea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoVvrwWTnUj34UynBTLIL-aUj4MKgMET2PF5VwtIRuYAOL5TE9bHkgmVtAirj2egSlNks5nkXHJBQvvoZJrhxUmIp15-fznZiKAdtD-yqa8y-GgFI0oyHVtHCYb-4trcSoHGt97GVX0duw/s200/World+of+Digital+Content.jpg" width="200" /></a><br />
Over the last decade and more in the digital content business since the year 2000, <strong><span style="background-color: white; color: blue;">consumers have been spoilt for choice</span></strong> when it came to personalising their mobile devices or drawing entertainment from their personal devices during downtime. From black and white (ring) tones, graphics (remember those black and white operator logos, wallpapers, MMS greetings) and simple mobile games, digital content has evolved to streaming music, colorful and dynamically updated themes, and mobile (soon social) games, videos and much much more.<br />
<br />
To be successful in this dynamic digital content business, there are <strong><span style="color: blue;">5 key critical success factors</span></strong> or pillars which I see should be looked at carefully and reviewed continuously for businesses, who venture into digital content sales and marketing, to be able to capture traction and sustainable consumer life-time value.<br />
<div id="__ss_12810804" style="width: 425px;">
<strong style="display: block; margin: 12px 0px 4px;"><a href="http://www.slideshare.net/nelsonwee/digital-content-value-chain-analysis" target="_blank" title="Digital content value chain analysis">Digital content value chain analysis</a></strong> <br />
<div style="text-align: center;">
<iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/12810804" width="425"></iframe></div>
<div style="padding-bottom: 12px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">
View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/nelsonwee" target="_blank">Nelson Wee</a> </div>
</div>
<strong>(1) Quality Content</strong><br />
<ul>
<li><strong>Transmedia</strong> content, or essentially <a href="http://en.wikipedia.org/wiki/Transmedia_storytelling">telling your story content across multiple platforms</a> with different perspectives and possibilities, appears to be trending lately.</li>
<li><a href="http://myovi.blogspot.com/2012/03/what-does-todays-cloud-mean-for.html">People are being connected to a new world of entertainment</a>.</li>
<li>Not only are <strong>indie writers</strong> producing their own eBooks (and owning the rights to), are converting their content to other ensuing digital contents like eBooks, movies, <strong>books and movies are also being produced from games</strong> today.</li>
<li>Read more on <a href="http://en.wikipedia.org/wiki/Transmedia_storytelling">transmedia storytelling here from wikipedia</a></li>
<li>With the myraid of opportunities in content development innovation, think about your audience and the markets they are in.</li>
<li>Consider <strong><em>what content will drive immediate traffic</em></strong> vis a vis <strong><u>what content could bring you sustainable consumer lifetime value</u></strong>.</li>
</ul>
<strong>(2) Targeted Advertising (Promotions)</strong><br />
<ul>
<li><strong>Think about who and where your audience for your digital content would be</strong>.</li>
<li>And there are an increasing number of channels available today, be it the mobile, EDMs, social media, <a href="http://www.digitalsignagetoday.com/research/625/Cloud-Based-Digital-Signage">(cloud-based) digital billboards</a>, which you would need to analyse for the most effective targeted engagement channel(s) to your intended customers.</li>
<li>But hey do not lose sight on the effectiveness of that little thing called the <strong>SMS marketing</strong> - it's loads <em>more effective for immediate and targeted response</em> in the emerging markets like Indonesia.</li>
<li>In South East Asia, Youtube is top of mind. An example of <strong>interactive video engagement</strong> is the <strong><a href="http://www.youtube.com/watch?v=PYe_OM41hxU&list=PL01F6E9BA389D96B9&index=5&feature=plcp">SingTel TGIS video program series</a></strong>.</li>
<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="212" mea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaKKDxgNccJzTXMfR6-rxe1v7kAJyhGwn_qu5sYf2nYjcK-BrdDtTiknwvBd6hEX9jrFcDnAjHDsusa7F2VmsGWMO60a9R69gpFO692-0DmT7PkSQrvv0dpuZ38jhvq86DW9Nl9vnzjyH7/s320/SingTel+TGIS.bmp" width="320" /></div>
<li>And hey consider this thing called <a href="http://marketinghub.bayt.com/news/real-minority-report-%E2%80%9Cgladvertising%E2%80%9D-kick-starts-revolution-outdoor-advertising">"Gladvertising" where outdoor adverts are tailored according to the emotions detected from the consumers</a> - spooky or innovative push marketing?</li>
<li>And then there're also promotions which are going more <strong>socially contextual in nature</strong> like the <em>music moodbox Facebook marketing tool from StarHub</em> (video below) </li>
</ul>
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/ec6vSbXtffY" width="560"></iframe><br />
<br />
<strong>(3) Great Experience in Access (Browsing)</strong> <br />
<ul>
<li>While smartphones are flying off the shelves from many stores and into the hands of the media hungry consumers all around the world, thnk about the <strong>50% to 60% feature phone base</strong> in a number of markets like in the South East Asia (that's about <strong>360 million phones</strong> - phew!).</li>
<li><a href="http://myovi.blogspot.com/2010/07/5-key-app-insights-from-appsxchange.html">Feature phone users need some loving too</a>. <strong><em>35% of the top 20 performing phones in the AIS App Store were feature phones.</em></strong></li>
</ul>
<strong>(4) Convenience in Payment</strong><br />
<ul>
<li>Besides the hygiene credit card for OTT content business, think about cash on delivery, bank transfers, and other mobile wallets for the likes of the consumers in the emerging markets.</li>
</ul>
<br />
<strong>(5) Flexible Delivery and Reporting</strong><br />
<ul>
<li>Along the buy process, look into add-on bundles (think how airlines are handling the consumers' online buy process with ancillary product suggestions).</li>
<li><strong>Profile your consumers</strong> and offer targeted recommendations along your engagement.</li>
<li>Think about how you could <strong>get your customers involved</strong>, participate in your business and always think win win in terms of <strong>privileges for your customers</strong>.</li>
</ul>
Throughout the <strong><u>consumer journey</u></strong>, always bear in mind that <strong>quality</strong>, <strong>experience</strong>, <strong>convenience</strong>, <strong>participation</strong> and <strong>privilege</strong> are <u><strong>key drivers which would garner the WOW from your customer</strong></u> and lead to both <strong><span style="background-color: #d5a6bd;">sustainable engagement</span></strong> with your customer as well as <span style="background-color: #d5a6bd;"><strong>increasing ancillary revenues in future interactions</strong></span>.<br />
<br />
<span style="background-color: #ead1dc;"><strong>Do you have any experiences to share on your digital content business?</strong></span> <br />
<br />
Looking forward to hear from you.<br />
<br />
talk more soon,<br />
Nelson Wee<br />
Linkedin Profile: <a href="http://www.linkedin.com/in/nelsonwee">http://www.linkedin.com/in/nelsonwee</a><br />
Twitter: <a href="http://www.twitter.com/nelsonwee">@nelsonwee</a>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-47194998254568674402012-03-18T20:58:00.002+08:002013-02-27T09:36:27.140+08:00What does today's Cloud mean for tomorrow's Digital Life?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKabyjsz7fQwtRAHh-SYfnnUOpk-Obr2cjy1qk0UxSk15V6ATkeiTOGKTRwzgchF7oeymRoKsqfHFB6y9C3IHPh0e2TfnHsV4KzRopul-olkqBM3Va_btjdaCLzn-sleTVzlCaVkezse0/s1600/cloud+computing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img aea="true" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDKabyjsz7fQwtRAHh-SYfnnUOpk-Obr2cjy1qk0UxSk15V6ATkeiTOGKTRwzgchF7oeymRoKsqfHFB6y9C3IHPh0e2TfnHsV4KzRopul-olkqBM3Va_btjdaCLzn-sleTVzlCaVkezse0/s320/cloud+computing.jpg" width="320" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;">Today, the ubiquity of <a href="http://myovi.blogspot.com/search?q=cloud+primer">"cloud" and its computing, platform and infrastructure</a> opportunities are offering <strong>new ways of offering value</strong> to consumers from both a business to consumer (B2C) or a business to business (B2B) perspective. <em><strong>Consuming content via the cloud is not new</strong></em> - we have in the last couple of decades been accessing data and applications via private networks (via VPNs, EDI etc) and later public networks (via the Internet). However, it is the increasing (need for) <strong>digitisation of contents</strong> and <strong>pervasive mobility</strong> offered via low-cost PCs, tablets and smartphones or mobile devices, which is leveling the playing field in terms of availing the media creation and consumption globally - bringing forth the new order of <strong>Digital Life</strong>. A recent article which I came across <a href="http://www.usatoday.com/life/lifestyle/story/2012-03-12/entertainment-in-the-clouds/53555458/1">"Digital cloud devours our books, CDs, DVDs, photos"</a> evidenced the <strong>changing content consumption behavior with the digital cloud</strong>.</span><br />
<br />
<span style="font-family: Arial;">So, <span style="background-color: lime;"><strong>how will today's cloud impact on tomorrow's digital life?</strong></span> I have put down the following <strong>3 areas</strong> for further discussion.</span><br />
<br />
<br />
<strong><span style="font-family: Arial;"></span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong>(1) Big Data becomes Action Data</strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<ul>
<li><span style="color: black; font-family: Arial, Helvetica, sans-serif;">1 of the <a href="http://myovi.blogspot.com/2011/12/5-trends-in-2012.html">2012 trends I highlighted in my earlier post</a> was <strong>Data Science.</strong></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="color: purple;">Operators</span></strong>, <strong><span style="background-color: white; color: blue;"><a href="http://en.wikipedia.org/wiki/Over-the-top_content">over-the-top (OTT)</a> players</span></strong> and <strong>other ecosystem players</strong> start collaborating in various forms and work to reach their (global, local) <span style="background-color: lime;"><strong>glocal customers</strong></span>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">From <strong>cloud, voice and big data</strong>, petabytes of customers' consumption data will be turned into <strong>shared insights</strong> and soon, customers could get told of what they would want next - <em>cool huh?</em></span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><span style="font-family: Arial, Helvetica, sans-serif;"><strong></strong></span></li>
</ul>
<br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong>(2) Building Symbiotic Ecosystems </strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: lime;"><strong>Through partnerships and collaborations</strong></span>, <strong><span style="background-color: white; color: blue;">content partners</span></strong> become excited with their soon global, regional, local (i.e. glocal) play and cross-platform reach.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The <strong>value chain of media-commerce-data</strong> start getting stitched together in the <strong>digital life ecosystem</strong>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><strong><span style="background-color: white; color: blue;">Ecosystem players develop a symbiotic cross-platform play</span></strong> in mobile (from feature phones to smartphones to tablets), broadband (PC, Ultrabooks), TV (with triple play!) as well as retail and other associative online (eShop, social media, online portal) touch-points.</span></li>
</ul>
<span style="font-family: Arial, Helvetica, sans-serif;">And the beauty of it?<em><strong> The ecosystem could be scaled in the cloud</strong></em> - be it public or private.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><strong>(3) Connecting People to a new World of Entertainment</strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">The downtime of consumers will never be the same again.</span></li>
<li><span style="font-family: Arial;">Consumers can <a href="http://myovi.blogspot.com/2011/11/introducing-skoob-singapores-1st.html">read an ebook (local or international bestseller),</a> or go hunting for treasures online, offline or a hybrid of both, with a <a href="http://myovi.blogspot.com/2012/02/3-things-you-may-not-know-about-mobile.html">mobile social game</a>.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Jurassic Park can suddenly come alive from your mobile device.</span></li>
</ul>
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><u>And the most beautiful part?</u></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">The <strong>Digital Life ecosystem</strong> will be <strong><span style="background-color: lime;">developing transmedia offers</span></strong> with <strong>ancillary product and revenue opportunities</strong> in packaging <em>mobile games, trading cards, ebooks, print books (via screenplays), movies, VOD, DVDs, online communities, celebrity endorsements, TV shows</em> ... you get the drift. </span><br />
<br />
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</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj21D3PWlWTGC8r0oN7jNv1w6tCQQu5jnutElCBZ1UTDJ5M32xJbhGHpzG1aiM77Oe_s05gLbYXY9yiw2aYglYzQEyUh0-zc4H3aztJW9zTBA616xcViaUz96hY8ybSnmCjjpj_Ukt2zrRZ/s1600/animal+kaiser+trading+card.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img aea="true" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj21D3PWlWTGC8r0oN7jNv1w6tCQQu5jnutElCBZ1UTDJ5M32xJbhGHpzG1aiM77Oe_s05gLbYXY9yiw2aYglYzQEyUh0-zc4H3aztJW9zTBA616xcViaUz96hY8ybSnmCjjpj_Ukt2zrRZ/s200/animal+kaiser+trading+card.JPG" width="149" /></a></div>
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Here are some examples:</span><br />
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;">"Adventures of Tin Tin" (from graphic novel to screenplay movie, novel)</span></li>
<li><a href="http://www.animalkaiser.com/en/"><span style="font-family: Arial, Helvetica, sans-serif;">Animal Kaiser trading card game</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> - see pic above. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">mobile social games from </span><a href="http://en.wikipedia.org/wiki/GREE"><span style="font-family: Arial, Helvetica, sans-serif;">Gree</span></a><span style="font-family: Arial, Helvetica, sans-serif;">.</span></li>
</ol>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0gK9L_q3sx3YU8hlZh9C0rcpsXOcGHaXDUAAwardoTs_g2uhWsLMYRVizean56F9jOaCANCH9X3i6fQdJKjIpc8D8hxVF79iOv9wpbnqAj071duFu9tNm6-UbMUucnKkj76oiTRtM8zaB/s1600/doliland+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img aea="true" border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0gK9L_q3sx3YU8hlZh9C0rcpsXOcGHaXDUAAwardoTs_g2uhWsLMYRVizean56F9jOaCANCH9X3i6fQdJKjIpc8D8hxVF79iOv9wpbnqAj071duFu9tNm6-UbMUucnKkj76oiTRtM8zaB/s320/doliland+1.jpg" width="320" /></a></div>
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">And yeah, marketing and selling becomes loads more fun than before! Have a look at how a </span><span style="font-family: Arial, Helvetica, sans-serif;"> <strong>popular Gree mobile social game Doliland</strong> (which is making a tune of <strong><u>US$50million/mth</u></strong> in Japan!) is being promoted via TVCs with a local Japanese band.</span><br />
<br />
<span style="font-family: Arial;"><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/XsumNE8tPd8" width="560"></iframe></span><br />
<br />
<br />
<span style="background-color: #f4cccc; font-family: Arial;"><strong>What are your thoughts on what the new Digital Life will herald?</strong></span><br />
<br />
<br />
<span style="font-family: Arial;">talk soon,</span><br />
<span style="font-family: Arial;"><a href="http://www.linkedin.com/in/nelsonwee">Nelson Wee</a></span><br />
<span style="font-family: Arial;">engage with me via <a href="http://www.twitter.com/nelsonwee">@nelsonwee</a></span>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0tag:blogger.com,1999:blog-2384863181936210990.post-57765705872012547652012-03-05T09:20:00.002+08:002013-02-27T09:37:40.750+08:00Why do Kids' Social Networks offer huge and untapped ancillary revenue opportunities?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqZ_I3bCC7GobNhVhFG2ajlpA9hl6taGJmGSwVDQF7xxNcfObrrMiiBn6gEr-QbefTx-ij4zQLr3kMXrlc09IQjHZfemv3dC-gaNROmj4UuLfEM3KFhIPjfomO4JbtV2-KR-29IpFuWBL4/s1600/kids+social+network.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqZ_I3bCC7GobNhVhFG2ajlpA9hl6taGJmGSwVDQF7xxNcfObrrMiiBn6gEr-QbefTx-ij4zQLr3kMXrlc09IQjHZfemv3dC-gaNROmj4UuLfEM3KFhIPjfomO4JbtV2-KR-29IpFuWBL4/s320/kids+social+network.bmp" uda="true" width="320" /></a></div>
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<span style="font-size: large;">I read recently </span><a href="http://finance.yahoo.com/news/kids-own-social-network-kidsocial-174500430.html"><span style="font-size: large;">an article about a kid's social network</span></a><span style="font-size: large;">, </span><a href="http://www.kidssocialnetwork.com/"><span style="font-size: large;">"kidsocial"</span></a><span style="font-size: large;">, <em>where kids the ages of 6 to 13 could connect to their real world friends to play games, listen to the latest music, share photos and more</em>. Strangers (adults) could not see the kid's pages unless authorised by the kid's parents.</span><br />
<span style="font-size: large;"><br />
</span><br />
<br />
<span style="font-size: large;">This is a <strong>HUGE MARKET (& captive - think parents)</strong> <u><strong>where Facebook is not playing in</strong></u>, at the moment at least. In <strong>Singapore </strong>alone, that's about <strong>260,000 children between the ages of 7 years to 12 years</strong> we are talking about.</span><br />
<span style="font-size: large;"><br />
</span><br />
<span style="font-size: large;">Think about the community, the associated <strong>ancillary products:</strong></span><br />
<ul>
<li><span style="font-size: large;">ebooks, </span></li>
<li><span style="font-size: large;">music, </span></li>
<li><span style="font-size: large;">videos on mobile, </span></li>
<li><span style="font-size: large;">video on demand,</span></li>
<li><span style="font-size: large;">TV programs,</span></li>
<li><span style="font-size: large;">education enrichment services, </span></li>
<li><span style="font-size: large;">kid's customized tablets, e-readers etc, </span></li>
</ul>
<span style="font-size: large;">which would be paid for by the parents of these kids.</span><br />
<span style="font-size: large;"><br />
</span><span style="font-size: large;">Just like how kids nowdays pull their parents to cater to their incessant demands to buy stuff - mainly influenced by the TV, and surfing through YouTube on the iPad, imagine what these kids social networks could build up as business lines. Holy mackeral!</span><br />
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<span style="font-size: large;"><em><strong>But social networks like Kids Social is not new.</strong></em> In Singapore, there is a company known as <a href="http://www.littlelives.com/">LittleLives</a> who is piloting student communities in Singapore (Primary School students, i.e. 7 to 12 years old) and in selected counties in the United States as well! <a href="http://asia.stanford.edu/?page_id=3278">More on LittleLives here</a>.</span><br />
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<span style="font-size: large;">From my previous posts, I wrote about and shared on:</span><br />
<ol>
<li><span style="font-size: large;"><a href="http://myovi.blogspot.com/2011/12/5-trends-in-2012.html">EdTech being one of the hot trends to watch for in 2012</a></span></li>
<li><span style="font-size: large;"><a href="http://myovi.blogspot.com/2012/01/introducing-edtech-market-opportunities.html">EdTech market opportunities in education enrichment</a></span></li>
<li><span style="font-size: large;"><a href="http://www.slideshare.net/nelsonwee/edtech-market-opportunities-in-education-enrichment">EdTech Market opportunities slideshare</a></span></li>
</ol>
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<span style="background-color: white; font-size: large;"><strong>So, what are your thoughts on the ancillary products and revenue streams from kids' social networks?</strong></span><br />
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<span style="font-size: large;">Talk soon,</span><br />
<a href="http://www.linkedin.com/in/nelsonwee"><span style="font-size: large;">Nelson Wee</span></a><br />
<span style="font-size: large;">Twitter: </span><a href="http://www.twitter.com/nelsonwee"><span style="font-size: large;">@nelsonwee</span></a>Nelson Weehttp://www.blogger.com/profile/04477259654942964828noreply@blogger.com0