What are the Daily Habits in Online and Mobile Internet Users?

With help from the rapid proliferation of mobile devices, mobile data connectivity with affordable data plans from mobile network operators and wifi services and innovations from the apps and contents ecosystems, the online and mobile Internet today has been shaping how consumers are consuming apps, services and contents and converting into daily habits.

Here is an analysis on how the daily habits of online and mobile users with respect to the different categories of apps, services and contents, served up and consumed on their feature phones, smartphones, tablets, PCs etc, are being segmented. The 4 types of segmentation are characterised against the frequency of usage vis-a-vis retention over time (source: analysis of Flurry blog analysis and AC Nielsen consumer studies on apps and second screen).

Daily Habits of Mobile Internet Users (Analysis May 2013) from Nelson Wee

(1) In the upper right hand corner Quadrant I "High Engagement and Value" segment, communication (email, social instant messaging)  and news come up tops being habitually consumed by consumers intensively and to which consumers grow loyal and stick to over time. With a power base of stable, growing audiences, advertising revenue or subscription charging are business models being pursued.

(2) In the upper left hand corner Quadrant II "High Engagement and Churn" segment,  social networking, social games, streaming music etc serve as high traffic drivers with consumption often contained within short bursts. To stem churn, acquisition and retention have to be constantly reinforced via for example, in-app item purchases, gamification.

(3) In the lower left hand corner Quadrant III "One-off premium use" segment, contents for education, health and fitness or medical tend to lead to one-off consumption and so warrant a premium charge. Entertainment and personalisation also fall under this categorisation where the situational context could lead to the users needing to buy a piece of music, standalone game or a theme to personalise their mobile devices.

(4) In the final Quadrant IV "Scheduled use but high value" segment, here we see habits for travel, navigation, utilities etc, as they are highly valued by the users when the situational context demands it, like for that schedule business trip or social holiday.

The focus on daily habits of mobile and online users were highlighted by Yahoo's Marissa Mayer when she laid out her vision in transforming Yahoo and bringing the cool of the Internet portal back into its stable. Real life momentum in developing on the daily habits of mobile and online users are in evidence today. 

• We constantly see Yahoo continuing on its acquisitions of startups which are entrenched in the daily habits of users - on email management (communication) and to do lists (utilities), Summly (news), Tumblr (social networking, user-generated content, communities) etc.
• SK planet has developed an app "Jukebox Hero" which turns your music library into social music jukebox and more in the portfolio addressing a range of consumer habits.
• eShopping trends today show growth in both ecommerce and mobile commerce.
• Retail Showrooming which see consumers doing price comparison research (Deals) whilst in store 
• Retail apps usage are surging 525%
• College students are finding deals on mobile
• What do users want in a location based app - a quora discussion around the emotional and rational drivers on consumer location-based habits

Understanding the daily habits of online and mobile consumers provide great value by helping businesses determine their digital content Internet business go-to-market strategies by reviewing first, which consumer segments, what content categories  and business models, how to evolve product portfolio and so on.

I look forward to hear your thoughts and experiences.

Till the next post, you can find me on:
Linkedin: http://www.linkedin.com/in/nelsonwee
Slideshare: http://www.slideshare.net/nelsonwee
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signing off,
Nelson Wee

Photo credit: Phil Hawksworth / Foter.com / CC BY

6 Reasons WHY Feature Phones need some loving too (Building reach for digital content via feature phones)

"Think about feature phones, they need some loving too ... " I heard this over presentations by Digi and AIS in the 2010 AppXchange Asia event. Granted 3 years have elapsed since the event and all the spotlight these days are given to impressive numbers of smartphones and tablets replacing feature phone users, there are strong reasons for us to think about feature phones and why they need some loving.

(1) Market for feature phones still overwhelm smartphones today

• According to Mary Meeker's Internet Trends 3 Dec 2012 report, whilst there were 1 billion smartphone users globally, that pales in comparison to the 5 billion total mobile phone users worldwide - that's still 4 billion feature phone users worldwide today!
• In emerging markets like Southeast Asia, where the Internet is largely and increasingly experienced via mobile, smartphone penetration is less than 25% on average. 
• Indonesia with its population of 250 million, more than 150 million unique subscribers, has only about 10% smartphone penetration - so, go figure~

(2) Innovation in Mobile Internet Services had existed with feature phones, way before smartphones

• Remember Japan's I-Mode which was a huge success case study in the late 90s to early 2000s?
• In South Korea, even with feature phones then, there were a number of successful case studies and innovation with the likes of mobile loyalty point system OKCashBag, mobile gift voucher system Gifticon from SK Telecom (now SK planet runs this; disclosure: I am now at SK planet).
• It is the developer ecosystems and digital content value chain partners which have been driving the mobile internet service innovation in the era before smartphones, with feature phones (albeit smart as they were already then).

(3) My First Internet, My First Email in emerging markets happened with Nokia (Ovi) feature phones

• Nokia Ovi services which was launched 28 August 2008 (disclosure: I was managing the Nokia Ovi services for Southeast Asia then), provided a number of emerging markets globally with their first Internet, and first email experience.
• A suite of mobile internet services - contents and calendars sync, photo and video sharing, files sync across PC and mobile, maps and navigation, mobile music, mobile social gaming and mobile apps downloads (sound familiar?) were made available already in those earlier years, to users of Nokia feature and Symbian phones (in those days, the N-series (with Maps, Mobile TV services etc), E-series (Push email, mobile device management and PIM sync services) as well as the iconic Nokia Communicator were the smartphones).
• Nokia Life Tools, a sms-based information subscription service for the emerging markets (China, India, Indonesia, Nigeria etc), with more than 95 million users to date, has provided agricultural, educational, healthcare and entertainment service offerings to Nokia feature phone users.

(4) eBooks are thriving and growing with feature phones

• In China, people have already been reading ebooks on their mobile phones and now increasingly on low-cost tablets (more than 75% feature phones - Mary Meeker's Dec 2012 Internet Trends report) with a market size of about $90 million (PwC data). Anecdotally, this figure could well be worth more than $300 million, given China consumers subscribe to ebook stories on sms and mms packages on their mobile - given more than 75% are feature phone users - Mary Meeker's Dec 2012 Internet Trends report).

(5) Social chat messaging is also gaining support and growing via feature phones

• Nimbuzz who has 120 million users today, largely in India and Middle East, is expanding into Singapore, Indonesia and other Southeast Asia markets with its social chat supporting feature phones and smartphones, through partnerships with mobile operators.
• NHN Japan is partnering with Nokia to push their Naver Line social chat service to the next 200 million in 2013, via Nokia's best selling Asha feature phones line-up.

(6) Cloud will enable "smart" feature phones

• biNu is Your Smartphone in the Cloud cloud-based software platform that delivers popular internet services and digital content fast and with low bandwidth for an efficient mobile experience to both feature and smartphones. It is backed by Google Chairman Eric Schmidt's TomorrowVentures.
• In fact, through biNu, romance publisher Harlequin (refer to first demo video below) and Worldreader (refer to second video below) will be offering eBooks through cloud-based eBook reader apps on feature phones who are now made "smart" by the biNu efficient cloud-based service platform. 

Well, 2 more areas to look out at for feature phones are in mobile social gaming with Migg33 (huge in Indonesia, South Africa etc) and mobile advertising (Buzzcity).

Are you convinced yet on the why feature phones today still need some loving attention if businesses are looking to grow and expand their mobile internet business globally?


Let's engage,
Nelson Wee
LinkedIn Profile: http://www.linkedin.com/in/nelsonwee
Slideshare: http://www.slideshare.com/nelsonwee
Twitter: @nelsonwee

Photo credit: vernieman / Foter.com / CC BY

4 Hot Trends to watch in 2013

Looking back 2012, lots have certainly transpassed.  It was incidentally around the same time last year  when I penned "5 Hot Trends to watch in 2012".  In 2012, cloud, social and mobility drove the feverish growth in the ecosystem from startups, incubators, investors, system integrators, enterprises, brands etc, as well as choice and consumption changes in consumer behaviour. 



With 2013, we could see the promise and potential in the following themes:

1. Everything gets smarter, more fun and unstructured.
2. Devices help consumers with recommendations to content and merchandise.
3. Cloud enable content and data transport, storage and backup to different devices everywhere.
4. Consumer loyalty will be driven across multiple experiences.

How would the above factor out in terms of possible trends? Here is part 1 of the view from Nelson Wee :-)

(1) Tablets will rule with Smart Tabs, Mass Tabs, Phablets

• Tablets and its hybrid convertibles phablets (large 5" to 7" screen touchscreen devices) will get smarter, cheaper and made available en-masse.
• In my earlier post "why are there huge opportunities in Connecting People through Mobile Social Messaging", I brought up Mary Meeker's 2012 year end internet trends presentation which pointed out the high internet user adds especially in the emerging markets (i.e. Indonesia, Philippines, Vietnam). I also wrote about this in an earlier post "Doorway to the Mobile Internet opens in Southeast Asia, a high growth market in the making".
• Increasingly Asian mobile consumers value larger screens to consume mobile content, in parallel with TV watching.
• In fact, living with the larger screens in with phablets and tablets becomes addictive.
• And one more proof point, iPad mini and Samsung Note tablets have been out of stock in Singapore in the last couple of weeks apparently from the retail stores here I have heard!

(2) Content and merchandise everywhere

• To match the mobility and on-the-go lifestyles of consumers, not only will content need to be availed via multiple screens (feature phones, smartphones, tablets, PCs, Smart TVs etc), physical merchandise will be sold via mobile and bundled with digital content  - this being evident with Amazon.com's foray into the tablet and mobile commerce market.
• Whilst digital rights management (aka DRM) technologies are available today from the likes of companies like Lotaris, the current on-going debate between eBooks and publishers lends caution however to the business issues which need to be resolved along the content value chain.

(3) Apps with niche communities thrive

• In an earlier post "Key themes from Sparxup 2012 in Jakarta", various apps based on niche focused communities (e.g. for backpackers, food recipes) are sprouting up and have the potential to continue to thrive together with the larger social media communities, Facebook.
• Social networks around education and kids via edtech technologies also have an opportunity to grow in particular with the needs of parents and their concerns for their children's future.  Content portals made relevant for kids like WhizTimes are also establishing their foothold to cater to this market.
• Coupled with mobile and social technologies, niche communities can flourish in tandem.

(4) Communication made richer via mobile social

• In my last post "Why are there huge opportunities in Connecting People through Mobile Social Messaging", I highlighted the why and how hot the mobile social messaging market is developing globally, in particular Southeast Asia.
• Additional industry momentum on such Rich Communication Services is also being orchestrated by a global program, marketed as "Joyn", and project led by GSMA, is increasingly deployed to more operators to enable inter-operator instant messaging or chat, video sharing and file transfers.
• Consumers are looking for quick and easy sharing of their media (photos, videos, text etc) with their circles of friends and extended networks, depending on their context.
• Stay tuned to how the various mobile social messaging players evolve their solution platform offerings (e.g. mobile social games, themes, ancillary apps, merchandise) to ensure frequent engagement and viral acquisition.
• Here is Tictocplus - an example of a mobile social messaging platform service for quick and easy sharing of your photos and videos in your chats with your friends (disclosure: Tictocplus is from SK planet, where I am at currently).

Here are my initial take on 4 hot trends I see coming for 2013.

What are your thoughts on 2013 hot trends?

Talk soon,
Nelson Wee
twitter: @nelsonwee
my profile: http://www.linkedin.com/nelsonwee

More reference links for your read:

1. What 5 trends to look out for at CES 2013
2. Most anticipated tech gadgets for 2013
3. 10 Tech Trends to watch for in 2013
4. 10 Marketing Trends to watch for in 2013
5. Arip identifies top 5 trends to watch in 2013
6. 5 predictions for Twitter in 2013
7. Living with a big screen phone

3 Phase Strategy in Digital Commerce

It's been quite some time since my last post on "5 Pillars in the Internet Content Business", where I was discussing the areas to look at from content to advertising, access/browsing, payment, and fulfillment/monitoring. I have been busy but I am back with a couple of ideas brewing in my head.

3 Phase Strategy in Digital Commerce from Nelson Wee

Lately, I have been deliberating on what are the phases in which the various players in the markets are putting into play as they go-to-market in digital commerce. I came up with the following 3 phases which I would like to share and discuss with you - all comments most welcome to refine this further :-)

(1) Apps (& Content)

• Today we are seeing apps and content ecosystems and symbiotic cross-platform partnerships being put together to address the needs, routines and opportunities of the consumers' Digital Life.
• The battle of the ecosystems is growing more rampant - Apple, Google are leading but Amazon, Microsoft are coming up with wave after wave of new hardware, content business models design and collaborations.
• Why? Cos I figure Apps (& Content) provide excellent outposts in the marketplace for the businesses, in listening and understanding the consumers on how they engage with the apps and contents on their screens - smartphones, tablets, PCs or even your humble feature phones.
• Content consumption is going mobile and across different screens and businesses need to experiment and learn from the changing habits of the on-the-go consumers.

(2) Social

• Today, we are also witness to the battle of the social networks - Facebook, Twitter, and recently and Google+ giving the former 2 a good run.
• Consumer fatigue in the above "traditional" social networks amongst especially the millennials are leading to exits from social networks like Facebook to micro-blogs like Tumblr and more rapid and engaging conversations through instant messaging.
• And so, instant messaging is also turning social.  And there are many players in the market - the popular WhatsApp, Naver Line, KakaoTalk, SK planet TicToc fast mobile messenger and more.
• Tremendous opportunities abound to engage communities from apps drawn to the social messaging platforms, with a relevant content marketing calendar.

(3) Commerce

• What we have been hearing like a broken record these days "Commerce is getting social"
• Indeed by understanding the conversations taking place in social networks, microblogs, group boards etc, businesses would be able to discern patterns and profiles of consumer behaviours.
• Not only will these consumer analytics help in the commerce of digital products but rather, end to end, with consumers buying time these days (ease of purchase key), businesses could look to explore differentiated offers via transmedia connecting people to a new world of entertainment (digital and physical merchandise).

Definitely non-prescriptive in the approach of how the above 3 phases "Apps-Social-Commerce" need to be deployed by businesses. It all boils down to sitting down and understanding the markets businesses would like to play in digital commerce and pursuing the relevant game-planning.

What do you think about the above 3 phases in digital commerce? What have your strategies been for your businesses and markets you play in?

Talk soon,
Nelson Wee
Catch me on Twitter @nelsonwee
Look me up on LinkedIn

5 Pillars in the Digital Content Internet Business

Over the last decade and more in the digital content business since the year 2000, consumers have been spoilt for choice when it came to personalising their mobile devices or drawing entertainment from their personal devices during downtime.  From black and white (ring) tones, graphics (remember those black and white operator logos, wallpapers, MMS greetings) and simple mobile games, digital content has evolved to streaming music, colorful and dynamically updated themes, and mobile (soon social) games, videos and much much more.

To be successful in this dynamic digital content business, there are 5 key critical success factors or pillars which I see should be looked at carefully and reviewed continuously for businesses, who venture into digital content sales and marketing, to be able to capture traction and sustainable consumer life-time value.

Digital content value chain analysis

View more presentations from Nelson Wee

(1) Quality Content

• Transmedia content, or essentially telling your story content across multiple platforms with different perspectives and possibilities, appears to be trending lately.
• People are being connected to a new world of entertainment.
• Not only are indie writers producing their own eBooks (and owning the rights to), are converting their content to other ensuing digital contents like eBooks, movies, books and movies are also being produced from games today.
• Read more on transmedia storytelling here from wikipedia
• With the myraid of opportunities in content development innovation, think about your audience and the markets they are in.
• Consider what content will drive immediate traffic vis a vis what content could bring you sustainable consumer lifetime value.

(2) Targeted Advertising (Promotions)

• Think about who and where your audience for your digital content would be.
• And there are an increasing number of channels available today, be it the mobile, EDMs, social media, (cloud-based) digital billboards, which you would need to analyse for the most effective targeted engagement channel(s) to your intended customers.
• But hey do not lose sight on the effectiveness of that little thing called the SMS marketing - it's loads more effective for immediate and targeted response in the emerging markets like Indonesia.
• In South East Asia, Youtube is top of mind.  An example of interactive video engagement is the SingTel TGIS video program series.

• And hey consider this thing called "Gladvertising" where outdoor adverts are tailored according to the emotions detected from the consumers - spooky or innovative push marketing?
• And then there're also promotions which are going more socially contextual in nature like the music moodbox Facebook marketing tool from StarHub (video below) 

(3) Great Experience in Access (Browsing)

• While smartphones are flying off the shelves from many stores and into the hands of the media hungry consumers all around the world, thnk about the 50% to 60% feature phone base in a number of markets like in the South East Asia (that's about 360 million phones - phew!).
• Feature phone users need some loving too. 35% of the top 20 performing phones in the AIS App Store were feature phones.

(4) Convenience in Payment

• Besides the hygiene credit card for OTT content business, think about cash on delivery, bank transfers, and other mobile wallets for the likes of the consumers in the emerging markets.

(5) Flexible Delivery and Reporting

• Along the buy process, look into add-on bundles (think how airlines are handling the consumers' online buy process with ancillary product suggestions).
• Profile your consumers and offer targeted recommendations along your engagement.
• Think about how you could get your customers involved, participate in your business and always think win win in terms of privileges for your customers.

Throughout the consumer journey, always bear in mind that quality, experience, convenience, participation and privilege are key drivers which would garner the WOW from your customer and lead to both sustainable engagement with your customer as well as increasing ancillary revenues in future interactions.

Do you have any experiences to share on your digital content business? 

Looking forward to hear from you.

talk more soon,
Nelson Wee
Linkedin Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee

What does today's Cloud mean for tomorrow's Digital Life?

Today, the ubiquity of "cloud" and its computing, platform and infrastructure opportunities are offering new ways of offering value to consumers from both a business to consumer (B2C) or a business to business (B2B) perspective. Consuming content via the cloud is not new - we have in the last couple of decades been accessing data and applications via private networks (via VPNs, EDI etc) and later public networks (via the Internet).  However, it is the increasing (need for) digitisation of contents and pervasive mobility offered via low-cost PCs, tablets and smartphones or mobile devices, which is leveling the playing field in terms of availing the media creation and consumption globally - bringing forth the new order of Digital Life.  A recent article which I came across "Digital cloud devours our books, CDs, DVDs, photos" evidenced the changing content consumption behavior with the digital cloud.

So, how will today's cloud impact on tomorrow's digital life?  I have put down the following 3 areas for further discussion.



(1) Big Data becomes Action Data

• 1 of the 2012 trends I highlighted in my earlier post was Data Science.
• Operators, over-the-top (OTT) players and other ecosystem players start collaborating in various forms and work to reach their (global, local) glocal customers.
• From cloud, voice and big data, petabytes of customers' consumption data will be turned into shared insights and soon, customers could get told of what they would want next - cool huh?
  

(2) Building Symbiotic Ecosystems

• Through partnerships and collaborations, content partners become excited with their soon global, regional, local (i.e. glocal) play and cross-platform reach.
• The value chain of media-commerce-data start getting stitched together in the digital life  ecosystem.
• Ecosystem players develop a symbiotic cross-platform play in mobile (from feature phones to smartphones to tablets), broadband (PC, Ultrabooks), TV (with triple play!) as well as retail and other associative online (eShop, social media, online portal) touch-points.

And the beauty of it? The ecosystem could be scaled in the cloud - be it public or private.



(3) Connecting People to a new World of Entertainment

• The downtime of consumers will never be the same again.
• Consumers can read an ebook (local or international bestseller), or go hunting for treasures online, offline or a hybrid of both, with a mobile social game.
• Jurassic Park can suddenly come alive from your mobile device.

And the most beautiful part?
The Digital Life ecosystem will be developing transmedia offers with ancillary product and revenue opportunities in packaging mobile games, trading cards, ebooks, print books (via screenplays), movies, VOD, DVDs, online communities, celebrity endorsements, TV shows ... you get the drift. 

Here are some examples:

1. "Adventures of Tin Tin" (from graphic novel to screenplay movie, novel)
2. Animal Kaiser trading card game - see pic above. 
3. mobile social games from Gree.

And yeah, marketing and selling becomes loads more fun than before!  Have a look at how a  popular Gree mobile social game Doliland (which is making a tune of US$50million/mth in Japan!) is being promoted via TVCs with a local Japanese band.




What are your thoughts on what the new Digital Life will herald?


talk soon,
Nelson Wee
engage with me via @nelsonwee

Why do Kids' Social Networks offer huge and untapped ancillary revenue opportunities?

I read recently an article about a kid's social network, "kidsocial", where kids the ages of 6 to 13 could connect to their real world friends to play games, listen to the latest music, share photos and more. Strangers (adults) could not see the kid's pages unless authorised by the kid's parents.



This is a HUGE MARKET (& captive - think parents) where Facebook is not playing in, at the moment at least.  In Singapore alone, that's about 260,000 children between the ages of 7 years to 12 years we are talking about.


Think about the community, the associated ancillary products:

• ebooks,
• music,
• videos on mobile,
• video on demand,
• TV programs,
• education enrichment services,
• kid's customized tablets, e-readers etc,

which would be paid for by the parents of these kids.

Just like how kids nowdays pull their parents to cater to their incessant demands to buy stuff - mainly influenced by the TV,  and surfing through YouTube on the iPad, imagine what these kids social networks could build up as business lines. Holy mackeral!

But social networks like Kids Social is not new.  In Singapore, there is a company known as LittleLives who is piloting student communities in Singapore (Primary School students, i.e. 7 to 12 years old) and in selected counties in the United States as well!  More on LittleLives here.

From my previous posts, I wrote about and shared on:

1. EdTech being one of the hot trends to watch for in 2012
2. EdTech market opportunities in education enrichment
3. EdTech Market opportunities slideshare

So, what are your thoughts on the ancillary products and revenue streams from kids' social networks?

Talk soon,
Nelson Wee
Twitter: @nelsonwee

Why the Rise of eBooks (and opportunities to expand ancillary channels)?

In my previous post on the "1-2-3 to the eBook market", I discussed about:

1. how eBook adoption is growing fast globally
2. how ebooks could and are being consumed via multiple screen sizes and devices (i.e. PC, laptops, tablets and smartphones)
3. how eBooks and eMagazines could provide opportunities as ancillary channels (and revenues)

It's with no surprise that with the market trends and opportunities in digital publishing that we are seeing today globally (e.g. in the US, UK) that digitization of books and mobile consumption is on the rise in Asia Pacific as well.  In China, sales of digital content ran up sales of US$1B in 2009.  Annecdotally, I have heard from a China publisher (who deals in both print and digital eBooks in China) that sales of eBooks in China (including probably mobile comics) have grown to about SGD $200-300M - now, that's HUGE!

In Singapore, the market landscape is posturing nicely for digital publishing as well:

• with 3.7M Internet users,
• accompanying market growth in the mobile internet, with the proliferation of tablets, and smartphones rapidly replacing feature phones,
• 185k consumers or ~5% of all Singaporean Internet users, 15 years old and above have purchased eBooks, eMagazines or eNewspapers (source: IDA 2009 Infocomm survey of households).
• An average reader in Singapore will read up to 5 books a year whilst a heavy reader (10% of all readers) will read about 30 books a year.

It is hence with this market momentum that I have finally achieving my life-long ambition in being part of the launch of a book store, albeit an eBookstore here in Singapore (with my current employment in SingTel).  Have a look at the introduction video below on skoob at http://www.skoob.com.sg/ , probably Singapore's 1st eBookstore!

Look forward to hear your feedback. 

Til later, Nelson Wee
Connect with me on Twitter @nelsonwee

References:
1. Why Cell Phones will Dominate the E-Book Market in China?
2. My slideshare presentation on "How Digital Publishing Can Expand Ancillary Channels"

How Digital Publishing Can Expand Ancillary Channels

View more presentations from Nelson Wee

4 Trends in New Digital Media Development

Quick, very quick these days.

As the months go by, 4 trends are emerging in the new digital social space in terms of what, how and where media is being presented to consumers and how interactions are taking place.

1) New Behavior: From Individual Consumption to Social Sharing
Reading and keeping up to date with news around you is mandated - like a daily coffee fix, especially in today's world where information flows go by in a flurry.  News from print and radio are old.  And so there are digital versions of newspapers and radio made into apps.  To keep up with the changing digital generations, these apps have evolved from standalone features to contain social sharing capabilities.

2) New Evolving Business Models: From Per Download to Metering or Freemium or Social Currencies
One off pay per download digital contents start to lose their luster from a business point of view.  We start to see experimentations in metering, getting freemiums into play or developing social games where social currencies are the in-thing for today's world.

3) New Touchpoint/Access: From Few to Multiple Appliance Readers
The age-old radio, TV and Movie Theaters are set to be replaced or a revamp, as we see new multimedia and internet capabilities come to mobile phones, e-book readers, netbooks etc.

4) New Reach: From Global to Hyperlocal and vice versa
The search for location specific information is hot.  Because the immediacy to satisfy your contextual needs is deemed relevant.

I will be making associated observations and looking to provide examples of how the above trends are impacting our behaviors in this day and age of new media consumption.  Do feel free to share your thoughts and experiences.


Talk soon,
Nelson Wee
@nelsonwee

Photo credit: ryersondmz / Foter.com / CC BY-NC-SA