Monday, December 31, 2012

4 Hot Trends to watch in 2013

Looking back 2012, lots have certainly transpassed.  It was incidentally around the same time last year  when I penned "5 Hot Trends to watch in 2012".  In 2012, cloud, social and mobility drove the feverish growth in the ecosystem from startups, incubators, investors, system integrators, enterprises, brands etc, as well as choice and consumption changes in consumer behaviour. 

With 2013, we could see the promise and potential in the following themes:

  1. Everything gets smarter, more fun and unstructured.
  2. Devices help consumers with recommendations to content and merchandise.
  3. Cloud enable content and data transport, storage and backup to different devices everywhere.
  4. Consumer loyalty will be driven across multiple experiences.

How would the above factor out in terms of possible trends? Here is part 1 of the view from Nelson Wee :-)

(1) Tablets will rule with Smart Tabs, Mass Tabs, Phablets

(2) Content and merchandise everywhere

(3) Apps with niche communities thrive

(4) Communication made richer via mobile social

  • In my last post "Why are there huge opportunities in Connecting People through Mobile Social Messaging", I highlighted the why and how hot the mobile social messaging market is developing globally, in particular Southeast Asia.
  • Additional industry momentum on such Rich Communication Services is also being orchestrated by a global program, marketed as "Joyn", and project led by GSMA, is increasingly deployed to more operators to enable inter-operator instant messaging or chat, video sharing and file transfers.
  • Consumers are looking for quick and easy sharing of their media (photos, videos, text etc) with their circles of friends and extended networks, depending on their context.
  • Stay tuned to how the various mobile social messaging players evolve their solution platform offerings (e.g. mobile social games, themes, ancillary apps, merchandise) to ensure frequent engagement and viral acquisition.
  • Here is Tictocplus - an example of a mobile social messaging platform service for quick and easy sharing of your photos and videos in your chats with your friends (disclosure: Tictocplus is from SK planet, where I am at currently).

Here are my initial take on 4 hot trends I see coming for 2013.

What are your thoughts on 2013 hot trends?

Talk soon,
Nelson Wee
twitter: @nelsonwee
my profile:

More reference links for your read:
  1. What 5 trends to look out for at CES 2013
  2. Most anticipated tech gadgets for 2013
  3. 10 Tech Trends to watch for in 2013
  4. 10 Marketing Trends to watch for in 2013
  5. Arip identifies top 5 trends to watch in 2013
  6. 5 predictions for Twitter in 2013
  7. Living with a big screen phone

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