Monday, December 12, 2011

Poll: Changing Reading Habits?

According to a 19-SEP 2011 Harris poll conducted on American readers, the following findings were made:

  1. 1 in 6 Americans use an e-reader and will likely get an e-reader in the next 6 months.
  2. Users of e-readers will more likely both read more and buy more books than non e-reader users.
    1. 16% of non e-reader users read 11 to 20 books a year, compared with 32% of e-reader users
    2. 10% of non-e-reader users buy 11-20 books in the past year as compared with 17% of e-reader users.
  3. Most popular genres for fiction​ comprise Mystery, thriller and crime.
  4. Most popular genres for non-fiction comprise biographies, , history and religious/spirituality.
  5. 79% of Echo Boomers (18 - 34 years) read fiction whilst 68% read non-fiction in the past year.
  6. 73% of Gen X (35 - 46 years) read fiction whilst 82% read non-fiction in the past year.
What are your reading habits like?
a) how many print books do you read in a year?
b) how many print books do you buy in a year?
c) do you read ebooks with your smartphone, tablet or PC? And if so, how many do you read and buy in a year?

I look forward to hear your views.

Nelson Wee
connect with me on Twitter @nelsonwee

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