With the pervasiveness in broadband and the next generation of broadband (capable of delivering speeds of up to 1 Gbps) roll out, the learning communities of students, teachers, parents and out of school educators will have in their hands (devices) capable of rich interactions via video, voice, images, text, sharing notes and more. There will be many more opportunities in not only face to face in-school programs but also online and real-time out of school e-learning sessions and mentorships.
In my presentation deck above, I attempt to:
introduce the market trends of how digital publishing, learning and edtech are converging into the education enrichment of students today.
put a number on the potential market size in education enrichment - case in Singapore
discuss a framework on the education enrichment commerce ecosystem - case in Singapore
I will be writing another post soon to further elaborate on the above topic on edtech and the education enrichment market opportunities. I look forward to engage with you and hear your views on education enrichment and how edtech could help the pathways of today's new generation of students.
My last post on location-based services set the scene on the reasons why location-based services are picking up with the the growth in on-the-go consumers who are more freely sharing information socially, and with more location context. With mobile phone-based location-based apps driving business recommendation services through integration with the social media internet, multi-channel merchants that sell online and via physical stores have, in many cases, have been very effective in using these services to boost both real-world and digital traffic.
Who are the players of location-based services? I have attempted to put together the location-based services ecosystem in the following value chain for our discussion.
Map Data Providers provide:
the base layer map data.
enriched hyperlocal POI (point of interest) data.
Application Software Providers
technology partners who build upon the map data providers' base layer map.
develop the user interface to work cross-platform, with customized features.
Advertising Network Providers
provide the connectors to ads in the LBS app.
and the field salesforce to sell the ads to brands.
Location-Based Content and Services Providers include
backend partners who serve out hyperlocal and relevant ads on behalf of merchants in partnered web and mobile sites.
front-end eShopping partners who vend free vouchers, paid eCoupons, aggregate deals.
Access and Provisioning Providers (Carriers / Operators) provide
affordable data plans to consumers and enterprises.
promotions in various marketing touch-points (Retail, SMS, MMS, PC internet, EDMs, DMs, Print, TV) to their targeted customer base.
Device Providers
work with the Carriers / Operators to provide out of box experience through preloading of the location-based services apps.
comprise the N-screens of mobile devices across PC, laptops, tablets, smartphones etc.
What are the revenue streams in location-based services?
Through Strategic Analytics, ABI research and various lit search, there are 3 main pillars of revenue streams in location-based services - some more immediately relevant, whilst others like community set to grow in the next 5 years.
Utilities
more immediate rational driver, referring to search, turn by turn navigation, personal tracking
for parents who would like to track their kids
for exploring and looking up places of interests and getting there on car or on foot
for enterprises for fleet management
Commerce
location-based eShopping deals
restaurant booking
mobile advertising
Community
social media integration leading to crowd-sourced sharing of recommendations
peer to peer value exchange
enabling more engagement with consumers through gamification
Before ending this post, I will leave you now with 2 real-world examples of how location-based services bring value and innovation to businesses in the ecosystem.
(1) Nokia Thailand Foursquare Campaign
Here is a first in the world campaign when a phone manufacturer (Nokia), a local operator/carrier (DTAC) and local Thai retailers came on board and collaborated to provide brand awareness of Foursquare check-ins with Nokia smartphones, value to DTAC consumers and driving real-world traffic to the retailers. (Disclosure: I was involved in the working team for this campaign with my Nokia Thailand colleagues during my career at Nokia)
(2) Nokia Gift Vending Machine Social-Location-Mobile (So-Lo-Mo) innovation
A pretty neat program which provided real-world treats to people who checked in. Delight: you never know what you are going to get!
How do the players in location-based services differ in your market?
How do the campaign mechanics from location-based apps in your markets provide value as ancillary channels for businesses?
I look forward to hear from you on your comments to this post, and write more on these topics.
Here is my post on the Nokia Connection 2010 event in Singapore where I added in my self-recorded videos on the 3 showcase takeaways - Nokia X5, local apps for Nokia Devices & the Nokia N8 (caveat: amateurish first raw takes on my part!).
Chris Carr, VP Sales for Nokia SEAP opened the event when he talked about how Nokia's strategy is to integrate Ovi services (map & free global navigation, millions of songs, integrated social networking access and globally local app store - Nokia Ovi Store) across Nokia devices of different price points, to be able to address different consumer segments who use Nokia Smartphones or feature phones.
Jo Harlow, Senior Vice President of Nokia Smartphones, further augmented with the message that Nokia continues to own the largest market share of mobile devices, smartphones, with more than 1.2 billion people are using a Nokia device today - and so lots of opportunities (to reach).
And now for my 3 showcase takeaways from the Nokia Connection 2010 event.
(1) Nokia X5 Hip with Colors, QWERTY Keyboard, Cool Spin & Shake Features
The Nokia X5 is the latest addition to the ever enlarging portfolio of Nokia's QWERTY keyboard devices. It was just announced on 14 JUNE and will be availed in Indonesia in Q3 2010. The Nokia X5 feels nice when tucked in the palm of your hand. Slide the QWERTY keyboard out and you are on your way to access your favourite social networks on the nicely spaced out keyboard keys. View the video below which was recorded from the Nokia Connection 2010 event on other cool spin and shake features of the Nokia X5!
How cool is that?
Spin the Nokia X5 to change the music track.
Shake the Nokia X5 to hear beeps on how many unread sms you have.
(2) Local Apps from South East Asia Pacific
Presenting Nerd Attack, a 2 man company based in Malaysia who had developed upon their web design background with Web Run Time skills, built more than 10 apps in the past 1 year, working on regional South East Asia Pacific apps to the Nokia Ovi Store.
Key app titles from Nerd Attack include:
Sky News Australia
KL Traffic
Headlines
I-S Mobile
Presenting Nanyang Polytechnic, an educational institution based in Singapore, whose students had developed 9 apps (sms utilities, fun casual games and more) which have generated more than 500,000 downloads globally from the Nokia Ovi Store (October 2009 to 14-June 2010). Have a look at the video below on Nanyang Polytechnic's apps. And there are many more upcoming in Nanyang Polytechnic's apps pipeline - so stay tuned.
Presenting Breakdesign, a 3 man South African award winning Adobe Flash developer team who are now based in Singapore. The Breakdesign team have developed Barking Seed, which is an indie mobile gaming community that connects players together with social elements tied into a portfolio of flash games, now available exclusively globally from the Nokia Ovi Store (more than 635,000 downloads globally in last 4 to 5 months till 14-JUNE and growing). More about Breakdesign in a later post. Have a look at the 2 videos from 2 of the founders Rick Treweek and Stefan Wessels below.
Here Stefan introduces the latest new Barking Seed enabled game title (very soon to be launched exclusively to the Nokia Ovi Store) 10PM!
(3) Nokia N8 Smartphone HDMI Dolby Stereo Video Showcase
The Nokia N8 was showcased, attached via HDMI cable to a plasma TV and a home entertainment set. Imagine the possibilities ...
Signing out from the 3 showcase takeaways from the Nokia Connection 2010 event in Singapore. The possibilities are endless with Nokia's leading market share, consumer reach, new upcoming Devices and local Apps. What are your thoughts?
